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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

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The power of voice can help marketing teams capitalize on content

ClickZ

It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more. Learn more by downloading their free white paper from ClickZ. In a word: intelligent transcription (okay, that’s two words).

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Many have blogs featuring content that most visitors neither read nor comment on. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Industry Events. Industry Events.

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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

Specifically, we need this “innovation” in today’s events and seminars.

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Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog

Hinge Marketing

Struggling to come up with new content for your blog? Blog posts help to demonstrate your firm’s specialized expertise, builds visibility, drives website traffic, and attracts prospective clients who are early in the sales process. Your blog should be an essential component of your lead generation strategy.