Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. They, therefore, start looking for new ways to do their job effectively. Do What David Ogilvy Would. ” Image Source: swiped.co.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Vidyard

OCTOBER 3, 2018

Whether you’re a global brand in need of an enterprise video platform or a new startup searching for an easy way to manage video assets, the benefits of having a video library for your business are far-reaching—from making content easily accessible to your entire organization to ensuring that employees only share what you want them to.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hubspot

JANUARY 1, 2014

You''ve likely considered a number of resolutions you want to follow through with in the New Year. Maybe it''s to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that''s one of mine -- I doubt it''ll last long, but I digress). It''s 2014.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. on marketing spend!

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

KoMarketing Associates

JANUARY 18, 2018

The new year is a fresh start: new budget, new ideas, new ambitions, and new resolutions. That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. Content Marketing. Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. Social Media. 1) Pin a bunch of stuff to Pinterest that has no visually redeeming qualities.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

nDash

SEPTEMBER 7, 2022

Google’s latest update is another measure to support websites rich in quality content–including authentic substance designed to serve a people-first purpose. Instead, it’s a measure to determine site-wide content quality. This includes low-quality signals like: A lack of firsthand experience. Click-bait content.

Marketing AI 98

Marketing AI Content Marketing Paid Search Agency Planning 98

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Unbounce

APRIL 6, 2023

These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content. Most AI copywriting tools can generate social media posts, Google ads, product descriptions, and everything in between. So delicate.)

Marketing Automation Services 52

Marketing Automation Services Budget Programs Conversion Tools 52

Single Grain

JULY 6, 2021

Around 72% of marketers agree that the significance of marketing has increased during the pandemic: That means that today's CMO needs to be: a data scientist who loves playing with data. Customer Champion – who uses data insights to deliver personalized customer experiences throughout the customer journey. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. It is set to be the default media trading method in the coming years. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

SalesIntel

MAY 25, 2023

Everyone has probably heard a lot over the last several years about the massive change that we’re going through with how B2B products are bought and sold. This is where intent data is becoming increasingly important in the B2B industry as buyers’ buying approach is changing.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

seo.co

MAY 16, 2021

SEO is a highly complex art that involves strategizing, tracking, in-depth research, testing, and more testing. The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. Google Search Console.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Convert

MAY 10, 2022

You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for your niche audience. Understandably, you’re stumped. Let me explain how.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Hubspot

MARCH 27, 2019

So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. Today, almost a year after we implemented our organic-only strategy, we’ve exceeded the majority of our monthly traffic goals and even broke some monthly traffic records.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

seo.co

OCTOBER 25, 2021

It’s the old John Wanamaker conundrum: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Fortunately in today’s paid marketing, it’s much easier to target waste and bloat by knowing how your PPC ad spend is working (or not). But not when it comes to organic search.

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

Ontraport

APRIL 10, 2020

We’ve all experienced it — a nightmare customer support call where you had to repeat the same information to different agents, an inflexible return policy at a store you’ve been loyal to for years, or an email attempting to sell you a product you’ve already bought. Putting your data into action through the customer lifecycle.

Work Management 64

Work Management Marketing Budget Marketing Management Budget Programs 64

Optinmonster

MARCH 27, 2024

Looking for headline ideas to help you generate leads and improve conversions? Do you often suffer from writer’s block when it comes to writing captivating headlines? A headline is the first (and often, the only) opportunity you’ll get to impress a potential customer. Let’s dive in.

Lead Scoring 95

Lead Scoring Lead Ranking Examples Sales Qualified Leads 95

Vidyard

SEPTEMBER 14, 2020

Collectively, we send millions of emails every year. And brands only contribute to the inbox avalanche with an absolute deluge of (often low-quality) ads and pitches. We made a video version of this blog so you can do precisely that! Linking Lets You Gather Valuable Data 5. Video is rocket fuel for your email marketing.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Martech

FEBRUARY 11, 2022

What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. It uses real-time data and insights to deliver highly relevant messages and offers.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

seo.co

JANUARY 8, 2022

It uses the number and quality of inbound links to determine how trustworthy a site is; in other words, if you get quality backlinks from many different high-authority publishers, your own domain authority will increase. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

In this guide, we’re going to provide a high-level overview of link building for SEO, then delve into the 77 strategies most likely to help you boost the visibility of your new site or help your existing site ascend to new heights. Google hasn’t tinkered with the link-relevant side of its algorithm much in previous years.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Hubspot

OCTOBER 10, 2014

He may be outlining a brand new campaign, or writing and editing copy for the company site. Decision having been made, a new question arises. That’s what all the blogs say -- rock stars, right?” But, before we get to the meat of the post, first you need to understand the data on why effective hiring matters.

Effectiveness 28

Effectiveness Planning Paid Search Agency Work Management 28

Full Circle Insights

JANUARY 24, 2023

The integration with Bombora lets B2B marketers measure the impact of their ABM strategy inside the CRM, which serves as a single source of data truth. Bombora’s Company Surge ® Intent data tells users which businesses are researching the products and services they and their competitors sell.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

SEPTEMBER 20, 2022

With Full Circle ABM, users can leverage data from leading intent providers like 6sense, Bombora, and DemandBase, which flag accounts showing interest in buying a B2B product or service, even before members of the buying group become known to the business. SAN MATEO, Calif., That’s why we’re introducing Full Circle ABM.”.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

TrustRadius Marketing

NOVEMBER 2, 2022

To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 These characteristics demonstrate a commitment to transparency, improvement, and user insights. . Ranked in order of highest review count in the past year. LEARN MORE. Lucidchart. LEARN MORE. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SmartBug Media

NOVEMBER 25, 2019

We're here to help give you the information you need to leverage this technology, and we'll also demonstrate how chatbots can absolutely improve your bottom line by automating conversations throughout your business. Google Trends data shows that search volume around chatbots has grown by 19X in the last 5 years. Chatbot Basics.

Practices 94

Practices Marketing & Strategy Best Practices Sales Qualified Leads 94

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? This just involves more time and energy, right?

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. Social Media Video Statistics 3.1 Embrace New Opportunities to Connect with Clients 1.3 In almost every scenario, you’d rather your salespeople meet prospects in-person.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

AUGUST 9, 2019

How does the buyer spend his/her day? From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. Here is how to get the most out of it. Get A Free Consultation.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Outgrow

APRIL 8, 2021

What Are Top Social Media Hacks to Grow Your Business Online. The post COVID world has left us looking for quality leads in the colossal online space. To our relief, social media has offered a respite to many businesses. But social media marketing is not easy. Top Social Media Hacks .

Social Media 59

Social Media Paid Content Media Outgrow 59

TrustRadius Marketing

NOVEMBER 2, 2022

To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 These characteristics demonstrate a commitment to transparency, improvement, and user insights. . Ranked in order of highest review count in past year. Overall Best Software Product Winners. LEARN MORE. Lucidchart.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 These characteristics demonstrate a commitment to transparency, improvement, and user insights. . Ranked in order of highest review count in the past year. LEARN MORE. Lucidchart. LEARN MORE. HubSpot CRM.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92