Remove logistics-email-subject-lines
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How to Increase Blog Traffic by A/B Testing Blog Titles

DivvyHQ

Do you A/B test email subject lines? This probably means you A/B test your blog post headlines, too. Or is it a process, logistics or technology issue? Most content marketers do. Do you not understand the value? In this post, we're digging into all of this, and more.

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3 Examples of Helpful A/B Tests and Why They Work

FunnelEnvy

In this blog, we’ve previously explored some of the relative benefits and drawbacks of using A/B tests compared to predictive bandits, which use machine learning models to determine the optimal version of your site to deliver to users. They are frequently cited as determining whether people even open an email.

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Less is more, if it’s well written.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Signature lines. Email: Of course, you’ll email your database about the webinar, but make sure you’re not a one-hit wonder.

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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling. expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach.

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4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

Top line advice: focus on positioning your brand as a helpful resource and watch the market closely to be able to re-enter quickly and take market share as things recover. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers. Top line advice: Focus should be on audience building and nurturing.

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B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

Your website, product information, blog posts and presentations can always be improved upon. There are finance, logistics and service people, executives and management people who could be involved in the purchase process as well. Master your subject matter. Research your key subjects. Your emails? Your blog ?