The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Marketing Insider Group

AUGUST 1, 2023

For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience. Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses.

Social Media 246

Social Media Cost Per Click Cost Per Thousand CPM 246

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 111

Keywords Research SEO Lead Ranking 111

Single Grain

NOVEMBER 12, 2020

Here is a snapshot of our organic keyword growth to prove that this really works if you follow the process: We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 7) Find Long-tail Keywords to Rank For. Buzzwords for CTR. Compelling CTA that encourages high CTR.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 92

Keywords Paid Content Traffic Research 92

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

APRIL 17, 2020

Optimize your content for new keywords or audiences you’ve identified as priorities since publication, following current optimization best practices. For example, a client of Single Grain’s published a blog post on online meeting etiquette about a year ago. 9 Ways to Repurpose Your Old Blog Content. 4) Check Your Tone.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

Single Grain

NOVEMBER 20, 2020

million blog posts are published each day (that's a little over 3,000 blog posts published every minute !). Content optimization is a technique to make your blog post SEO friendly with the goal to acquire maximum traffic and conversions. Increasing the keyword relevancy score. What Is Content Optimization?

Optimization 145

Optimization Lead Ranking Lead Scoring Content 145

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. Image this entire blog post without any images. Optimize for Voice Search.

Traffic 145

Traffic Paid Content SEO Organization 145

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. Posts with high impressions, but few clicks, will have a low CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. What are the top three to four keywords I want to optimize? Your Core Keywords.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Nearly 3 million blog posts are created every day.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. The top four paid ads will stand out, which could improve CTR and overall ad performance. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Single Grain

NOVEMBER 9, 2022

Target the Right Keywords. Selecting the right keywords is the first step to start optimizing your ecommerce store. However, that may not always be possible as most high-volume, commercial keywords have a ton of competition. Keywords with four or more words may have low search volume, but the benefits are too good to ignore.

eCommerce 115

eCommerce Traffic SEO Product 115

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. See Existing CTR For Keywords & Pages .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Hubspot

JUNE 12, 2018

Presiding over a 10+ year old blog has a lot of unique challenges. From where you sit, it might seem like we've figured it all out -- we're one of the largest and most visited B2B blogs on the internet, we have a team of extremely talented and motivated staff writers, and we still manage to find new stories you want to read on a daily basis.

Traffic 78

Traffic Hubspot Lead Ranking SERP 78

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

Hubspot

AUGUST 1, 2017

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. Why We Redesigned the Blog (And What's New). Now let's talk about what's new -- and why.

Hubspot 0

Hubspot Long Tail Marketing Advertising Mediums CTR 0

Launch Marketing

JANUARY 27, 2021

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. You need your web pages to rank highly when users search for relevant keywords. Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results.

Paid Content 108

Paid Content SEO Lead Ranking Lead Scoring 108

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Optinmonster

JUNE 26, 2024

You have to create both: Optimized content that earns a #1 ranking for your search keyword A piece of copy that Google sees as valuable enough to feature With so much competition out there, featured Google snippets can feel like an impossible goal. For example, here’s an answer box we earned for our OptinMonster blog.

Traffic 99

Traffic Features SERP Lead Scoring 99

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Source: brid.tv Homemade ice cream.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Unbounce

MARCH 7, 2019

You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). However, as the years roll by, you begin to notice that SKAGs are becoming harder to manage… By 2019, you’ve endured a handful of updates to Google’s keyword matching algorithms.

PPC 111

PPC Practices SEM Best Practices 111

Single Grain

JUNE 24, 2021

60% of marketers say that inbound (SEO, blog content, etc.) Here are some tips: Make sure to update your blog content with the latest resources and statistics. Optimize blog content subheadings with relevant keywords and topics. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138

ClearVoice

JULY 17, 2023

In this blog post, we’ll look at the different aspects of content marketing and how each aspect can supercharge adoption for your fintech solutions and increase customer engagement. Search-optimized content strategically uses keywords and takes into account user intent. Not everyone gets excited about numbers. Define your goals.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 billion websites, but only half a billion identify as blogs). Dive Deeper: 10 Ways to Generate Topics and Write High-Ranking Blog Posts. So why does long form content work better?

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Content Standard

JUNE 25, 2023

In fact, Google has explicitly stated that, regardless of whether AI plays a role in content creation, its search algorithm still focuses on prioritizing high-quality, helpful content written for users and de-ranking low-quality, keyword-first content written for SERPs. The lesson here?

SERP 96

SERP SEO Generation Long Tail Marketing 96

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Single Grain

JUNE 22, 2021

The Right Keywords. On-Page SEO refers to optimizing your content, which includes keyword research, content creation, etc. Just as you optimize your content with proper keywords, you should optimize your images as well. 6) The Right Keywords. Before you start creating content, make sure you're clear on your keywords.

Lead Scoring 105

Lead Scoring Lead Ranking Google Optimization 105

Hubspot

MARCH 27, 2019

In fact, part of Google’s search algorithm ranks your content based off engagement metrics , like total traffic, organic traffic, direct traffic through Chrome, time on site, bounce rate, SERP CTR, brand mentions on authoritative sites, and return visits. Only then should you start optimizing it for search engines.

Lead Ranking 101

Lead Ranking Hubspot Organization Lead Scoring 101

Webbiquity

FEBRUARY 11, 2014

Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog. Okay, but did you know that “As searcher intent becomes more detailed or specific (long tail term), the click distribution across the first page organic listings begins to even out”? 150 Blog Posts in 50 Days: Why Were Marketers Mad?

Tactics 100

Tactics SEO Tips Keywords 100

Single Grain

MAY 5, 2020

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Orange Owl Blog

JULY 12, 2024

Example: A B2B technology blog that includes insights from industry experts will likely rank higher. Target long-tail keywords and create FAQ sections to address these questions. Target Long-Tail Keywords Long-tail keywords often trigger AI Overviews because they reflect specific user queries.

Features 52

Features Google Long Tail Marketing FAQ 52