KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. Why does Google like tables of contents?

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Launch Marketing

JANUARY 27, 2021

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Source: brid.tv Homemade ice cream.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. Why does Google like tables of contents?

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. Posts with high impressions, but few clicks, will have a low CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service. Use links sparingly.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Conductor

OCTOBER 28, 2019

Is this too many questions to start off a blog post? SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. Let’s find out. What is SEO?

SEM 68

SEM SEO Long Tail Marketing SERP 68

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Nearly 3 million blog posts are created every day.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 1, 2016

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. The top four paid ads will stand out, which could improve CTR and overall ad performance. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Huptech Web

SEPTEMBER 23, 2022

Perform Keyword Research. Advertisers have to pay a value depending on the keywords, platform, and audience. Pay Per Click optimization refers to modifying the campaign settings, ad group structure, keywords, and landing pages of a PPC campaign to increase the campaign’s reach. Perform Keyword Research.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Another important aspect of PPC campaign planning is to perform keyword research for paid search campaigns on Google or Bing Ads.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Hubspot

SEPTEMBER 28, 2016

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. That's why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So w hich blog should do you boost? How to boost a blog’s ranking.

Organization 28

Organization Tips Correlation CTR 28

QuanticMind

NOVEMBER 5, 2019

In our last blog post , we discussed the varying types of Amazon ads. With automatic campaigns, you allow Amazon to determine when to display your ad based on keywords identified in the title, description, and other aspects of your listing. With manual campaigns, you define your target keywords and set your own bid rates.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. How does your audience use social media?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. Keyword Hero. The CTR of organic search is up to par with Facebook.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 2) Optimize headlines to boost CTR.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

flux.la

FEBRUARY 1, 2020

If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. So the next time someone searches for the same keyword, RankBrain offers the same results it already knowns.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Outbrain

AUGUST 27, 2018

1: Retargeting by Long Tail Keywords. Most people who visit your landing page via a specific keyword don’t actually convert. But the fact that they landed on your page, and the fact that they used a specific keyword to get there, are two very valuable pieces of information at your fingertips. How to do it?

PPC 38

PPC Paid Search Agency Landing Pages Marketing Analytics Tools 38

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. You need your web pages to rank highly when users search for relevant keywords. Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results.

Paid Content 93

Paid Content Lead Ranking SEO Lead Scoring 93

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Single Grain

NOVEMBER 9, 2022

Target the Right Keywords. Selecting the right keywords is the first step to start optimizing your ecommerce store. However, that may not always be possible as most high-volume, commercial keywords have a ton of competition. Keywords with four or more words may have low search volume, but the benefits are too good to ignore.

eCommerce 115

eCommerce Traffic SEO Product 115

Adobe Experience Cloud Blog

JANUARY 17, 2018

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost. Featured snippet for our target keyword in Google.

CTR 134

CTR Dwell Organization Click Rate 134

KoMarketing Associates

MAY 3, 2022

Search ranking: This metric tells you where specific pages land in the search results for important keywords. CTR: Click-through rate tells you how many people read your content and then want to learn more. Whether you’re sharing blog posts or products, pay attention to what content earns more clicks. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Single Grain

DECEMBER 22, 2023

Programmatic SEO automates this task, updating thousands of product descriptions and titles based on set rules and keywords. Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 79

Keywords Paid Content Traffic Research 79

Single Grain

DECEMBER 19, 2023

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

APRIL 21, 2023

In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies. CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. Ad relevance.

Lead Ranking 52

Lead Ranking Lead Scoring Ads Cost Per Click 52

Unbounce

MAY 24, 2021

By using threads, marketers can adapt their list-style posts to generate higher engagement than they would by posting the blog on Medium or even on their own website. Start with keyword research. Keyword research will be the foundation of your website visibility. Driving Traffic Through Advertising. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145