Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Launch Marketing

JANUARY 27, 2021

Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Long-Tail Keywords: General searches that consist of more than three to four words and tend to be more focused such as “B2B marketing plan templates” or “technology for a marketing company.”

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

KoMarketing Associates

AUGUST 11, 2015

Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. Reporting CTR doesn’t tell a lot by itself. It is best to break CTR out by the different ad groups, separating branded results, as well as any display based advertising.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

ClearVoice

MAY 3, 2023

Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. A TOC is an opportunity to inject a handful of long-tail keywords into your content. For example, average session duration measures how long users stay on your website. Why does Google like tables of contents?

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

SmartBug Media

JULY 16, 2021

Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Much like you optimize blogs for search , you should optimize video for search in a similar way. As if you were writing a blog, you should create videos with your audience’s interests in mind.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Conductor

OCTOBER 28, 2019

Is this too many questions to start off a blog post? Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. SEM is also… amazing. But which one is more amazing? And what are they?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR. Thus, Post 1 has a much lower CTR.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. There is no official Google guidance on where to place internal links, but in general, they can go anywhere: blog posts, navigation menus, footers, and sidebars. After creating a blog post, find other pages on your site with relevant content and link it in your new article.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

QuanticMind

JANUARY 24, 2019

Research has shown that when organic and paid search results appear together, it significantly improves average CTR: On the other hand, you may not want to target these keywords to avoid cannibalization. But while long-tail keywords are highly relevant, they often have very low search volume, making it difficult to scale your PPC strategy.

PPC 53

PPC Keywords Top of Funnel Research 53

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 1, 2016

The top four paid ads will stand out, which could improve CTR and overall ad performance. An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities. Develop mobile search strategy.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Hubspot

SEPTEMBER 28, 2016

I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. That's why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed. So w hich blog should do you boost? How to boost a blog’s ranking.

Organization 28

Organization Tips Correlation Domain 28

Moz

FEBRUARY 20, 2019

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For context, this blog started off with content for the first two years before they launched their flagship product. The CTR of organic search is up to par with Facebook. What's been done already?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Sprout Social

SEPTEMBER 17, 2019

You would typically use keywords in your website copy, meta tags, product descriptions, blog posts , social posts, image alt text and more. Now that you have an idea of how important keywords can be, let’s find out how to do keyword research not just for SEO but also for social media posts, blogs and more. How to do keyword research.

Keywords 100

Keywords Research SEO Lead Scoring 100

Referral Rock

OCTOBER 9, 2019

It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

QuanticMind

NOVEMBER 5, 2019

In our last blog post , we discussed the varying types of Amazon ads. Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Specific, long-tail keywords are the most relevant to target because you’re showing ads to people who are looking for something specific.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). Our Recent Blogs: Also read: Why Outsource IT Services To India. Also read: Enhance Your Shopify Store Design.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, long-tail keywords are used infrequently on mobile. Search Engine Marketing (SEM). Mobile ad retargeting is also highly effective. Retargeting works by serving off-site ads to previous website visitors.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

flux.la

FEBRUARY 1, 2020

If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. You can place links on your page, or blog posts, which when clicked direct your viewers to another page. On your blog posts, encourage them to leave comments or questions if they have any concerning your posts.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Moz

NOVEMBER 20, 2019

Take a gander at the videos or skim the transcripts to find a workflow that catches your eye, and if you're the type of person who likes to try it out in real time, head to the tool and give it a spin (if you have a Moz Community account like most Moz Blog readers, you already have free access): Follow along in Keyword Explorer. 5:37 video.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Adobe Experience Cloud Blog

JANUARY 17, 2018

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost. Or that using brackets in headlines gives you a 38% CTR boost.

CTR 134

CTR Dwell Organization Click Rate 134

Outbrain

AUGUST 27, 2018

1: Retargeting by Long Tail Keywords. Include emojis in your PPC ads to boost CTR. Read more about how to use this at the Simo blog here and here. The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1:

PPC 38

PPC Paid Search Agency Marketing Analytics Tools Landing Pages 38

Single Grain

NOVEMBER 9, 2022

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Get high click-through rates (CTR). A meta description may not affect the product page ranking on its own, but it has a direct impact on CTR. Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

DECEMBER 22, 2023

Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches. ✅ Enhanced Click-Through Rate (CTR) : Improve the CTR from search engine results pages.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

KoMarketing Associates

MAY 3, 2022

CTR: Click-through rate tells you how many people read your content and then want to learn more. Whether you’re sharing blog posts or products, pay attention to what content earns more clicks. . Optimize Your Blog for SEO . Look at “People also Ask” questions in Google for long-tail keyword ideas as well. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Optinmonster

APRIL 12, 2024

As a Content Writer here at OptinMonster, I work every day to write, update, and optimize our blog posts to rank in search. Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. After the to #1 ranking, the average click-through rate (CTR) plummets quickly.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Single Grain

JULY 10, 2023

Decreased Organic CTR With zero click searches, users can find the information they need directly on the SERPs without clicking on any search results. As a result, the organic CTR for websites may experience a decline. This decline in CTR can potentially impact website traffic , conversions and revenue.

Optimization 52

Optimization SERP Long Tail Marketing Click Rate 52

Single Grain

APRIL 21, 2023

In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies. CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. Ad relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Unbounce

MAY 24, 2021

By using threads, marketers can adapt their list-style posts to generate higher engagement than they would by posting the blog on Medium or even on their own website. These two steps have a dramatic effect on click-through rate (CTR), and 61% of marketers say SEO is their number-one inbound strategy to improve their site ranking.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Hubspot

AUGUST 1, 2017

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. Why We Redesigned the Blog (And What's New). Now let's talk about what's new -- and why.

Hubspot 0

Hubspot Long Tail Marketing Advertising Mediums CTR 0

Single Grain

MARCH 29, 2023

Here are some of the key differences: Focus on Long-Tail Keywords: Unlike traditional keyword research that tends to focus on short, high-volume keywords, enterprise SaaS SEO often requires a focus on longer-tail, niche-specific keywords that are more relevant to the target audience’s pain points and needs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52