Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. Namely, answering their questions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image. It happens to the best of us.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

B2B Marketing Exchange

APRIL 10, 2024

Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers. Connect with peers, industry leaders, and solution providers, forging valuable relationships that can propel your career and business forward. The post Your Invitation To #B2BMXEast!

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Vision Edge Marketing

SEPTEMBER 14, 2021

reflects the question we’re most often asked. We always reply with a counter question, “What do you know about the ecosystem of the market you want to enter?”. The dictionary defines an ecosystem as “a community that works together with its environment, functioning as a unit.” Strategy is crucial to mitigating risk.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. One interviewer even laughed when I incorrectly answered what was (in my opinion at the time) an utterly irrelevant question. SIGN UP TODAY.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? There was no shortage of questions asked and it was clear that video was on everyone’s minds. ” Where are we off to next?

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. In fact, some companies have even begun to merge their sales and marketing teams.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! Ditch imposter syndrome by skilling up 2. Don’t let roadblocks get you down 3. Sending resumes. Dusting off cover letters.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Once a year, the Trailblazer Community comes together to nominate their Trailblazer heroes to be Salesforce MVPs. Join us in celebration as we recognize these outstanding members of our community for their product expertise and commitment to helping others succeed in the Salesforce ecosystem. Connect with Trailblazers from anywhere.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT the question we’re all dying to know the answer to: What are the biggest challenges marketers will face in 2023? Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Adobe Experience Cloud Blog

JULY 26, 2018

Your peers are drilling too, so you assume there’s value. As a community, we must question the fantasy and FOMO driving this trend. Thus, we have a responsibility to question AI technologies served to us on the silver platter of buzzwords. To be an ‘early adopter’ is both thrilling and comforting. Voracious and Confused.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Salesforce Marketing Cloud

NOVEMBER 8, 2021

She’s deeply committed to helping Trailblazers succeed and has answered hundreds of questions on the Trailblazer Community , helping Trailblazers realize their dreams of getting certified. We’re thrilled to invite our entire community to join us as we officially open nominations for our 2022 Salesforce MVP class. JOIN TODAY.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Salesforce Marketing Cloud

JUNE 28, 2023

The power of the Trailblazer Community and the skills I learned on Trailhead , Salesforce’s free online learning platform, have been with me every step of the way. To thrive, you also need to “show out”—fully participate, give it your all, and immerse yourself in Trailhead and the Trailblazer Community.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Salesforce Marketing Cloud

OCTOBER 14, 2021

This growth is powered by Trailblazers — the learners and innovators who use Salesforce to build successful careers, companies, and communities around the world. Here are a few more Trailblazer Stories to show the beautiful diversity of our community, pathways to success, and opportunities to give back. So what is a Trailblazer?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Salesforce Marketing Cloud

APRIL 25, 2023

Quizzes are multiple-choice or true-false questions that test you on important concepts. Connect to opportunity, from mentorship to employment, with the global Trailblazer Community , an amazing network of over 19 million people who help each other on the journey of learning and succeeding with Salesforce. million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Biznology

MAY 8, 2020

And please stay safe and look out for your families and your community. When your leadership is considered, you will be remembered just as much for how you make, communicate, and act on these choices as for the choices themselves. ” Newly Remote Workers Need Peer Coaching. ” Leadership Skills in an Uncertain World.

Peer-to-peer 104

Peer-to-peer Work Management Paid Search Agency Validation 104

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Onalytica B2B

MAY 29, 2018

I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Salesforce Marketing Cloud

MAY 26, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Salesforce Fundamentals is a guided program with weekly Trailhead assignments and a weekly classroom session taught by volunteers in the Trailblazer Community. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Training Fulfillment 98

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). We know B2B decision makers are using social media to inform their buying decisions.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Conversica

SEPTEMBER 13, 2022

We are excited to announce that the Conversica Community is live! We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica. How to Join the Conversica Community.

Marketing AI 52

Marketing AI Peer-to-peer Communities Marketing 52

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. The place your company posts…. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Salesforce Marketing Cloud

JULY 1, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Popular Trailhead badges to get you started.

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98