Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. CTV is an internet-connected device used to watch TV or video content online. What is CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. 5G technology The advent of 5G technology has resulted in more access to faster internet.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Digilant

MARCH 28, 2023

Over the next few weeks, we’ll dive even deeper into these trends and solutions over a four-part blog series. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. Stay tuned for more. Download the full whitepaper here.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

APRIL 11, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

SmartBug Media

SEPTEMBER 25, 2019

While Blockbuster has closed most of its stores, Netflix has grown to over 60 million subscribers as the marketing platform called the internet continues to expand. In an internet-dominated world, content allows you and your company to do this. How to Improve Your Brand Image: Enter Inbound Marketing. Email marketing.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. YouTube marketing statistics. YouTube history statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Digilant

APRIL 4, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. — Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. Download the full whitepaper here.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). So, for the purposes of this blog, CTV is used to encompass both OTT and CTV. Marketing objective-optimized .

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Sales Engine

JULY 29, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

KoMarketing Associates

DECEMBER 11, 2018

b2b marketing for generation z. While Generation Z is similar to millennials in the fact that they rely on technology and expect some flexibility in their job, they are the first generation that has truly grown up with the internet, thus affecting everything from how they work to their expectations. Different Ways to Communicate.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Digilant

MARCH 28, 2023

Over the next few weeks, we’ll dive even deeper into these trends and solutions over a four-part blog series. cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. Despite the many benefits of Advanced TV, it is a very different animal when compared to the linear TV market.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Sales Engine

JANUARY 5, 2016

You’ve seen the Internet decimate industries such as record labels, newspapers, and cable TV—and in case you haven’t noticed, it’s crushing the B2B sales rep’s ability to get in front of qualified prospects. (If Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Convince & Convert

AUGUST 27, 2015

It happened, and it seems like 100 years has passed since we first opened Netscape or Internet Explorer to “search” for a recipe or a news source. If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Research Your Market, in Realtime. Then came the web.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. There are a few characteristics that differentiate the internet from media platforms that came before it.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Porch Group Media

JUNE 2, 2021

For years, mover marketing has been stagnant – few insights into pre-move indicators, stale direct mail campaigns, and a limited understanding of the mover audience. Mover marketing needed a complete overhaul to successfully reach the $170 billion mover audience. Benefits MoverTech Provides Your Mover Marketing Campaign.

First-Mover Advantage 52

First-Mover Advantage Campaigns Paid Search Agency Cable 52

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? Video blogs.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. adults with Internet access declined 1% from 82% to 81%. Forrester analyst Augie Ray made a case for this plateau on his blog recently. Is the bloom off the rose? How about you?

Social Media 153

Social Media Facebook Forrester Media 153

Porch Group Media

NOVEMBER 4, 2022

In simple words, Connected TV is any TV that can be connected to the internet. CTV is any television set used to stream video over the internet. In addition, you can utilize the audience targeting features to ensure that your marketed content reaches the targeted audience. 3 Key Benefits of CTV Marketing and Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. To help ensure your media dollars are being spent wisely, consider the following questions: What is your current impact on the market?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. To help ensure your media dollars are being spent wisely, consider the following questions: What is your current impact on the market?

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Porch Group Media

DECEMBER 26, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. These may be kind of obvious such as within the first month of moving, people change internet, utilities, and cable.

Purchase 52

Purchase First-Mover Advantage Cable CMO 52

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Hubspot

DECEMBER 19, 2017

Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Net Neutrality is a collection of regulations that prevent internet service providers (ISPs) -- like Xfinity, Spectrum, or Verizon, for example -- from altering internet speeds or censoring online content.

FAQ 77

FAQ Paid Search Agency Internet Marketing Act-On 77

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

APRIL 17, 2014

I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. I’m not sure for how long it can last though.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

TrustRadius Marketing

DECEMBER 12, 2019

Whether you call it ecommerce, online transactions, e-commerce, or internet commerce—all these phrases refer to the same thing: the buying and selling of goods & services online. This naturally involves the exchange of information, usually payment and personal information, via the internet to conduct these transactions.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Hubspot

SEPTEMBER 13, 2018

Starting today, customers within communications company Verizon's four 5G launch markets -- Houston, Indianapolis, Los Angeles and Sacramento -- will be able to enroll in its 5G internet service, which is scheduled to launch October 1. Customers can check FirstOn5G.com to see if their neighborhoods are covered. Twitter Makeover.

Twitter 60

Twitter Facebook Peer-to-peer Cable 60

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Hubspot

APRIL 9, 2018

And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. Run through your high performing blog posts to find topics that could be good candidates for videos. Of course, you can and should use existing research or blog structures to get your script started. You've probably heard. LED lights.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

QuanticMind

APRIL 26, 2018

The “end of net neutrality” has become a rallying cry for proponents of the free internet across the world. While it’s true that the end of internet neutrality may present problems to bloggers, businesses and entrepreneurs, however, online paid search advertisers may see a silver lining. So what objections have we seen so far?

Paid Content 40

Paid Content Advertisements Advertising Bandwidth 40

Hubspot

FEBRUARY 20, 2017

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. Anders: When V12 was acquired by Porch back in January, we identified this massive opportunity in new mover marketing. Our analysis of the market revealed that new mover marketing really had gotten quite stale.

First-Mover Advantage 52

First-Mover Advantage Trends Webinar Metrics Planning 52

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. Retention Marketing Is Outdated. This begins with getting rid of the phrase “retention marketing.” So what can you do? How can you do that?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. In an age where the brand’s target market is concerned about the nutritional value of fast food, this content could strike a chord.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51