Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Tony Zambito

MARCH 6, 2017

Or is Nike in the healthcare business? How an organization’s product fits into the future digitization of businesses and the B2B2C value chain is what keeps CEO’s concerned. Platforms and Communities. The expansion of the platform economy now taking place in the world of business continues unabated. Developing Ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

KoMarketing Associates

JUNE 29, 2016

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. B2B Technology Marketing Community. Inbound Marketers – For Marketing Professionals. BtoB Marketing. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Webbiquity

JUNE 5, 2018

In business-to-business marketing strategy , the ability to constantly adapt on the fly is vital to your company’s success. So how do you approach a market that’s in a constant state of flux and manage to successfully develop a campaign that will carve out a place for your business? Guest post by Jon Terry.

Planning 224

Planning Tools Enterprise Management Work Management 224

sagefrog

JANUARY 31, 2024

Artificial intelligence has already ushered in a new era of efficiency and innovation in the last few years, but only recently has the healthcare community made a concentrated effort to let it in, modifying traditional ways of working, developing products, and delivering services to slowly embrace AI and all the benefits it can offer.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Schubert B2B

SEPTEMBER 29, 2023

In the pages that follow, we’ll delve deep into the intricate world of business-to-business demand generation. social media, community boards, podcasts, etc.). In short, it lets people learn about your offerings anonymously using content like: podcast blogs social media content, and live events to aid independent research.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Tony Zambito

JUNE 26, 2016

For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. My recommendations for B2B CMOs is to view their target markets and audiences as communities. And, to focus in on how to become relevant to the communities they serve.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

ClearVoice

DECEMBER 29, 2021

Facebook Gaming launches PAC-MAN Community. With that, community management and nurturing the conversations are crucial, and it’s getting a little easier to do that with the latest update to Reels. Promoting to a business-to-business audience requires a unique marketing approach with intentional messaging.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

B2B Marketing Traction

JUNE 27, 2014

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I wondered to myself, “Have I ever been snarky when I commented on a blog?” Happy, that is, until “the comment.”

Social Media 100

Social Media Media Class Consulting 100

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. There are over 10k business-to-business software product pages on LinkedIn.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

sagefrog

JANUARY 24, 2024

Live streaming allows for real-time engagement through sessions, Q&A events, and behind-the-scenes glimpses, fostering community and transparency. Experimenting with Live Streaming & Video Marketing Exploring live streaming was another interesting response we found in our research.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Writing on the Web

JUNE 11, 2010

This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. What about you?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. Account-Based Marketing has picked up a ton of steam over the last several years in the business-to-business world. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

SocialPilot

FEBRUARY 29, 2024

Before we dive into the overall social media management cost, it is important to understand the cost of social media management can vary from business to business. The rest of the blog will follow how you can create perfect pricing packages from scratch. What Does Social Media Management Cost Look Like? Phew, that’s a lot.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

sagefrog

JANUARY 24, 2024

Live streaming allows for real-time engagement through sessions, Q&A events, and behind-the-scenes glimpses, fostering community and transparency. Experimenting with Live Streaming & Video Marketing Exploring live streaming was another interesting response we found in our research.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Online Marketing Institute

JUNE 4, 2009

for business-to-business marketing and add an empirical perspective on the subject from Finland. for business-to-business marketing and add an empirical perspective on the subject from Finland. means technologies that enable users to easily communicate, and organize, create and share content. Overall, web 2.0

Web 2.0 40

Web 2.0 Business to Business Wiki Copyright 40

Heinz Marketing

OCTOBER 12, 2018

Positive social proof — you are your community. Positive social proof is a crucial purchase factor in business-to-business marketing, and brands who want to stick around for the ride need to embrace a community-oriented marketing strategy. The internet has become the great equalizer in the marketing world.

Trends 106

Trends Marketing Automation Services Top of Funnel Paid Search Agency 106

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Vikas: Linkedin | Website | Twitter | Blog | Facebook.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Scoop.it

FEBRUARY 10, 2022

Sharing other people’s work sounds great, but can it be beneficial to your business? If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. The answer is YES. So you need to work with both to maximize your gains.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Connect on forums. Invitations to exclusive webinars.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 48

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. This product versus corporate branding is an interesting topic in itself that we’ll tackle in another blog.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

KoMarketing Associates

AUGUST 19, 2013

Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Tony Zambito

JANUARY 29, 2017

4 – Contextual Insight Communities. As the digital platform economy expands, we are seeing customers, on a personal and business level, adapt to working within digital platform environments. It also affords opportunities to create iterative and collaborative insight communities with engaged customers.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. Storytelling through content marketing, blogs, social media & more. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KEO Marketing

MAY 15, 2017

Successful marketers are always striving to take your business to new heights and with a new plan for your business to business (B2B) marketing strategy, you can do just that. Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy B2B Marketing Account Based Marketing 48

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Tony Zambito

NOVEMBER 2, 2016

Community Preparedness by Iconathon. The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Today’s companies, in consumer or business-to-business markets, are faced with varying degrees of vulnerabilities to innovative digital transformation.

Organization 100

Organization Enterprise Management Marketing & Strategy Marketing Strategy 100

Moz

JANUARY 28, 2019

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. While it’s true that SaaS companies like Moz, MailChimp, and Hootsuite are businesses which vend to other businesses, their transactions are primarily digital.

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

Exo B2B

JUNE 5, 2018

Blog posts and other articles. Communities. It’s imperative to proceed methodically, to follow a plan, and to develop a project linked to corporate and business objectives. The 7 main types of projects in the media and social networks should serve as basis to direct your efforts: Join or create a community. The public.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Televerde

JUNE 14, 2019

Televerde is a business-to-business solution provider focused on generating and increasing revenue for its customers. Televerde provides education, job training and opportunity to incarcerated women to then help them successfully re-enter their communities, reunite with their families, and build meaningful and rewarding careers.

Lead Ranking 40

Lead Ranking Business Paid Search Agency Communities 40

Vidyard

NOVEMBER 6, 2018

They’re using video in unexpected ways to stand out in their market and blaze new trails for their business. Winner: Impulse Creative Runners-Up: CPower, Marketo Honorable Mention: GPS Insight, Thomas Imagine creating several new videos every day while ensuring every blog post you publish is supported with video content.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65