Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. What is social advocacy, and how does it support thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Adobe Experience Cloud Blog

MARCH 17, 2015

After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves. We welcomed a strong attendance to the event, with many people from the original list of registrants as well as new additions.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Outbound Marketing. Partner Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SnapApp

AUGUST 22, 2018

Either way, just blasting names with irrelevant, generic content won’t help you and your sales team focus on the right leads who may be ready to become your next customer. Maybe you recently purchased a list, maybe you’re looking to reactivate a dormant section of your database, maybe you’re just running a regular campaign or newsletter.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? Feeling overwhelmed yet?

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

ClickZ

MAY 2, 2020

Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Event marketing (28%) . Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). CMOs in North America and the UK plan to slash advertising budgets for: TV advertising (32%).

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

SpotMe Blog

AUGUST 30, 2021

Regular communication should be a central part of your event marketing strategy. Once you have announced your event and invited attendees to attend or register, you want to create a cadence of regular communication. You also want to send reminders about key dates leading up to the event. .

Planning 52

Planning Work Management Marketing Management Conference 52

SnapApp

OCTOBER 27, 2016

Everyone had a blast, to put it simply. . Marketers Who Lunch NYC. By Elissa Myones, Events Marketing Specialist. Marketers Who Lunch is a forum-style lunch with your peers that started in Boston this summer and made its way to New York City this fall. By Elissa Myones, Events Marketing Specialist.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

SpotMe Blog

JUNE 30, 2023

Let them know you thought of them specifically for this event. Sending a mass email blast to your entire contact list can be less effective. Make the meeting scheduler option available on your event app so that participants can schedule short time slots (e.g.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SnapApp

AUGUST 22, 2018

Either way, just blasting names with irrelevant, generic content won’t help you and your sales team focus on the right leads who may be ready to become your next customer. Maybe you recently purchased a list, maybe you’re looking to reactivate a dormant section of your database, maybe you’re just running a regular campaign or newsletter.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

SnapApp

DECEMBER 20, 2018

According to Demand Gen , B2B marketers actually say events are the most effective tactic they use to generate qualified leads at the top of their marketing funnel. And it is – almost every B2B marketer does some sort of lead nurturing work , even if it’s just a simple email blast sent out once a week.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

APRIL 24, 2013

The first mass blast email message was sent in 1978 for DEC System 2020 (“world’s cheapest mainframe computer”) to 600 recipients. It was directed by Ridley Scott and a great example of early event marketing (source: Advertising Today). The first email to be sent with an “@” symbol was in 1971. Tweet This]. Tweet This].

Internet Marketing 48

Internet Marketing Lead Scoring Lead Ranking Blast Campaigns 48

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You could also send a text blast to announce a drawing or fun contest you are hosting.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Adobe Experience Cloud Blog

APRIL 8, 2015

We’re kicking-off Summit with a networking event in the Expo Hall for full pass holders and our exhibitors—so grab a cocktail and come kick off this year’s Summit! The Marketing Nation Gala: Full pass holders; join us to celebrate the Marketing Nation at Historic San Francisco City Hall. Event Marketing b2b Consumer'

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Lead Liaison

MAY 3, 2019

Interacting with attendees ahead of the event is key, so educate yourself on the opportunities that the show organizer will provide for exhibitors. Mailers sent from the show organizer are a great example of interacting with registered attendees in a way that stands out from the rest of the email blasts.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

markempa

JUNE 26, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In reality, direct mail is simply being asked to do more than it is capable of doing.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

SpotMe Blog

JULY 21, 2023

Functionality Look for an event registration solution that can handle all of your event’s needs, from accepting registrations to managing name badges. It should also provide tools for customizing the registration experience, sending email blasts and automated reminders to attendees, and generating reports on registration data.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

SEPTEMBER 12, 2014

But this goes for any conference -- conference centers typically blast the A/C to account for the body heat attendees generate, and it may be a little too cold for some conference goers. event marketing' Weather in Boston is crazy, so if you''re coming to INBOUND, I have one word for you: layers. It could be 80. It could be 50.

Conference 28

Conference Blast Campaigns Mobile Marketing Network Marketing 28

Adobe Experience Cloud Blog

DECEMBER 19, 2017

If there is one thing to make absolutely sure of in 2018, whether you are a B2B marketer, B2C marketer, or somewhere in between, it is proving the intrinsic value of your company and its employees. Evolving expectations are the only true constant in marketing. Technology affects every aspect of today’s marketing team.

Planning 13

Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

The Point

FEBRUARY 16, 2017

Option 1: You can dial up an email and blast it out to your prospect database. But executing campaigns – and lead generation channels – in this manner not only robs them of their potential, it’s also a very expensive way to generate leads. Let’s say you have access to a new analyst report in which your solution is featured prominently.

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

SpotMe Blog

DECEMBER 20, 2021

Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That. Best Practice #5) You’re Going to Need an Overarching Event Marketing Strategy That Includes and Leads up to Your Webinar. Successful webinars require careful planning that includes how you’ll promote and publicize the event.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Hubspot

SEPTEMBER 15, 2011

It's not enough to use your Twitter account as a way to blast out content and information. Take advantage of hashtags, especially for event marketing. Create and promote hashtags for marketing campaigns or events you're hosting. Engage with followers. Once you start generating followers, engage with them!

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

SmartBug Media

DECEMBER 19, 2018

Whatever you test, keep in mind that social media is about community and connecting with others, not blasting a message. Traditional Meets Inbound Marketing. For many banks and credit unions, marketing strategies still rely heavily on outbound tactics like billboards, print, and media buying.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

Single Grain

MAY 12, 2020

Serial entrepreneur Gary Vaynerchuk is a master at this, blasting out highly engaging video content to his legion of fans every day on his YouTube vlog DailyVee , as well as on Instagram, Twitter and LinkedIn: If you need some more ideas for your vlog topics, check out the most-subscribed YouTube channels : 2) Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Terminus

NOVEMBER 28, 2017

Improve the ROI of Events. Marketers who rely on B2B events to drive demand know how difficult it can be to cut through the noise from a conference. It’s easy to flood contacts’ inboxes with emails prior to a big event when it’s unclear who from your target accounts will be at the event.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

Hubspot

OCTOBER 17, 2019

Earned media is at work here because this couple is saying they love baja blasts and crunchwraps as much as they love each other -- so it must be delicious. Digital strategy: Event marketing. This event recap carousel on Instagram is an effective event marketing example. Small Girls PR.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Buyer Personas Planning 97

Hubspot

NOVEMBER 22, 2012

15) VLOOKUP - Marketers can analyze data very quickly using a VLOOKUP in Excel, searching for and identifying all types of a particular set of data. It saves our event marketers, in particular, a ton of time. It's great to be able to have a spreadsheet of raw data that you can manipulate and analyze from different angles.

Planning 28

Planning Tools Work Management Tips 28