B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? Here are a few stats from a 2019 RedStage report : 80% of B2B buyers use mobile phones at work.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. More in the B2B Demand Generation Benchmark Report.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report


With the capabilities MAPs currently provide, marketers are falling short—unable to report on influenced revenue, new pipeline created, and sales velocity metrics. How are today’s marketers reporting marketing’s impact? How satisfied are they with the reporting tools at their disposal?

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report.

Help us anonymously benchmark marketing operations and technology salaries


For instance, you can download the whole database of marketing technology vendors for free. Or download the most comprehensive global report of martech salaries and job responsibilities for free. That’s the 2018 salary report, by the way.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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Top Findings from the Marketo Email Marketing Benchmark


by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report.

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant. Why This Report is Significant.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]


To keep your business growing and competitive in the cutthroat world of online marketing, it’s vital to keep up to date with the changing benchmarks and trends presented in this infographic by Serpwatch that can help you plan a successful digital strategy. Guest post by Josh Wardini.

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Shopping Campaigns allow you to utilize advanced grouping and reporting methods and they offer the ability to choose products directly from your data feed and associate campaigns with them. Shopping Campaigns also offer more in-depth reporting tabs and options.

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5 Expert Questions to Ask Your ABM Vendor


Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Do you offer reporting on both the account level and the contact level? If your ABM vendor doesn’t provide you with reporting at both the account level and contact level, walk away now.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. But marketing automation vendors haven’t built many special features to make video easier to use. Benchmarks.

Vendor 199

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008.

When it Comes to Choosing Data Vendors, Buyer Beware

HG Data

However, even if you succeed in implementing a comprehensive data strategy for your organization, you can still end up with poor results thanks to the clever shell game so many of my fellow data vendors play to hide the inadequacies of their data. What are the vendor’s growth projections?

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different.

The Most Important Stat in Latest Content Marketing Report

Modern Marketing

Every year the Content Marketing Institute collects data to benchmark how we are doing, and there is always a preview of this report at the yearly conference. And he called it the most important stat in the report. This is a way to be more than just another vendor.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor


Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. The MarTech landscape is vast and growing.

Report: On-Site Content Marketing Yields Highest ROI for Online Marketers

KoMarketing Associates

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI.

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Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?


HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Stakeholders will sometimes spend months -- even years -- evaluating potential vendors before making a final decision.

1 Key SaaS Sales Metric to Fine-Tune Sales Productivity


For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. How many of your individual sales reps meet or beat the benchmark? Sales is the Growth Engine.

Social Media Marketing Strategies for 2010


Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Though the full report runs $400, much interesting data can be gleaned from the free executive summary.

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Doran did say he expected to add some social media features and deeper reporting.

Making the Most of Your Webinars

The Effective Marketer

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program.

Leadspace Releases B2B Benchmark Data & Insights to Help Marketers Reach Decision Makers


We’ll be talking more about that in our next report.). If you’ve ever lost a renewal because your champion moved to a new company or department and her successor brought in a new vendor before you knew the change took place, you’ll understand the impact of this.

B2B Trade Show Marketing Best Practices

Sales Intelligence View

According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform.

The 29 Best Social Media Monitoring Tools


71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Pricing: contact vendor for quote. Pricing: contact vendor for quote.

What a Buyer Wants: Personalized Advice, Business Value and ROI

The ROI Guy

In an increasingly crowded B2B marketplace, B2B buyers are discerning, wanting to work with vendors that don’t just blindly pitch products and talk up features, but who deeply understand their business and how the solution can help solve real challenges.

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CIOs Sound Off: Your Sales Reps Don’t Measure Up

The ROI Guy

However, ask CIOs what they think about this, and they won’t be shy about how poorly vendors are delivering on these partnership promises. Apparently, most CIOs don’t think their vendor sales reps are up to the task.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Modern Marketing

Bonus tip: Some of the resources on our shortlist include: MarketingProfs, Demand Gen Report, and Social Media Examiner, in addition to a number of partner and customer blogs on marketing. The full Content Marketing Benchmark report can be downloaded here.

Blockchain Blues, Case Study Heartache.

What Works - What Doesn't

But extracting that essential information from vendors’ sales and delivery staffs is getting harder , not easier. Visit Bob's Website - Email Bob I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses.

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011). TCO Tools Sales Enablement Executive Assessment Tools ROI tools Pisello Alinean Sales Tools DemandGen Report

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

B2B Lead Generation

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report.

SiriusDecisions and the “No Decision” Challenge

The ROI Guy

More often than not, they have decided to stick with status quo or go with another vendor, and have not told your sales rep yet. Unfortunately, 71% report that the “inability to effectively articulate your value” remains the biggest sales challenge.

Cost 84

End Death by PowerPoint and a 1,000 White Paper Cuts

The ROI Guy

SiriusDecisions reports that 55% of current content spending is squandered. It’s no wonder that 91% of buyers prefer content that is visual and interactive, this according to Demand Gen Report’s 2015 Content Preferences survey.

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7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. It is no secret how significant SEO can be to a digital marketing program.

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Are ROI Calculators Dead? Not so Fast.

The ROI Guy

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". ValueStory IDC Pisello Alinean Value Selling ROI Analysis Sales Benchmark Index Financial Justification ROI Calculator

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What Makes QlikTech So Good?

Customer Experience Matrix

Benchmark tests, while slightly more concrete, are also suspect because they can be designed to favor whoever sponsors them. User case studies may be most convincing evidence, but resemble the testimonials for weight-loss programs: they are obviously selected by the vendor and may represent atypical cases. Basically, you load the raw data and start building reports, drawing graphs, or doing whatever you need to extract the information you want.