article thumbnail

8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Dig deeper: Did martech break B2B marketing?

Verticals 120
article thumbnail

Top-of-the-Funnel Marketing: How to Win in Crowded Markets

Televerde

Today’s B2B buyers have more information and options than ever before. Top-of-the-funnel marketing strategies include SEO, content marketing, email marketing, PCP ads, trade shows, and social media (among others). B2B buyers are no exception.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tactics for Your 2024 Facility Service Marketing Plan

sagefrog

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

article thumbnail

Map of the B2B buying process

Savanta

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120
article thumbnail

5 Reasons Why Brand Awareness Should Feature in Your B2B Multi Channel Strategy

Inbox Insight

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Why is B2B brand awareness so important? Drive word of mouth marketing.

article thumbnail

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

article thumbnail

B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.