Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. This puts huge importance on being a thought leader.

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B2B Thought Leadership Thought Leadership Rules B2B 48

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Email, the website, and SEO.

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Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JUNE 21, 2016

On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. How can you track a conversation on Twitter all the way through to a closed-won deal? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Details in our LaunchPoint ecosystem.).

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Many of your buyers are talking about hot topics in your space on Twitter.

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Intent Data Intent Email Marketing Social Marketing 129

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog.

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Absolutely.

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Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present. Great show.

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B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

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Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Content Curation Best Practices.

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Curation Tools B2B Thought Leadership Thought Leadership 134

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? I noticed you use Twitter frequently and have an active blog.

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Lead gen cards: Like Twitter cards, these let you cut through the clutter with visuals.

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He’s always on Twitter sharing what’s new and trending. Missed the countdown? JnNsHDVRbY. Matt Heinz. Mari Smith.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Every great B2B company started out as an entrepreneur’s dream. MKTG4904: Thought Leadership. Digital marketing. Engagement.

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B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ). LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

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Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

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Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. B2B Tips and Tricks. Competition is stiff, but savvy B2B businesses can stand out from the crowd by following this advice: Move Pipeline Up in the Year.

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Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

EMagine B2B Blog

AUGUST 28, 2018

With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Stay in touch with me on Twitter: @Lindsey_Hudson1. ” stated Bill Gadless, President of emagine.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Adobe Experience Cloud Blog

MAY 30, 2018

I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. As an avid Twitter user seeking a blue “verified” checkmark, I have been aware of the statue’s notoriety for some time, so when Lori asked me to attend the keynote and write a blog post on it, I jumped at the chance.

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Generation Television marketing Thought Leadership Paid Search Agency 134

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

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Intent Data Lead Ranking Intent Relevance 134

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

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Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This, in turn, can gain the respect of current and future customers through thought leadership. Links can lead to such things as pages on the company’s website, the business’ Facebook or Twitter page, or even another relevant blog. Blogs Can Serve as Effective Customer Service Platforms.

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Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

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Campaigns Planning Paid Search Agency Sample 134

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. "

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B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Adobe Experience Cloud Blog

APRIL 11, 2018

Facebook, Twitter, Instagram, LinkedIn—these companies don’t owe us anything. I’d love to hear your thoughts on how it has changed your tactics and processes. The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 13, 2018

Accounts most likely to buy: Intent data, or data sets that consist of people who have demonstrated a strong likelihood to be in-market for a specific product or service category, is becoming widely available across both the B2C and B2B spaces. However, not all intent data is created equal. Artificial Intelligence and Machine Learning.

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Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

MARCH 13, 2018

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends. If you want to get on the good side of publication editors, break the rules at your own peril.

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Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter. Do you know of a brand using voice and tone effectively?

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Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

MARCH 14, 2017

Live streaming gives you an opportunity to capture the mindshare and become a thought leader in your market niche without a lot of investment in equipment and software. update on Twitter. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Content Creation.

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Video Marketing Broadcasting Work Management Marketing Management 129