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Walker Sands Boston Recognized for PR Work at 2022 PR Club Bell Ringer Awards

Walker Sands

When Walker Sands acquired March Communications in 2021 , we were excited to scale our award-winning B2B marketing solutions in Boston, a city that consistently ranks as a top venture capital and technology hub. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

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5 Doable Steps to Maximize CMO B2B Engagement

Navigate the Channel

CMO is also head of PR, even if you have outsourced PR to a third-party specialist. No less than Xerox CMO John Kennedy has stated on record that B2B marketing is more about personality than ever. FAQs What is the key to landing big projects and increasing profits in B2B marketing?

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Integrating Content Across Your Enterprise

ClearVoice

95% of B2B buying decisions are directly influenced by content. 7 in 10 PR professionals struggle with creating effective content. Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers. And more than half also struggle to effectively distribute the content they do create.

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A Marketer’s Guide to Optimizing Web Content for Voice Search

Zoominfo

B2B companies take note: Use of voice search is on the rise. This is great news for B2B businesses ready to tackle voice search. The best way to optimize your website for commonly asked questions is surprisingly simple—develop a frequently asked questions (FAQ) page. Bolster Your SEO Strategy with PR. In fact, 41% of U.S.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Answer Man Once you’ve identified your top six questions, answer them.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Inbound Marketing Ideas for Your Business [Webinar FAQs]

LeadSquared

Hence, B2B marketers can use them to capture leads. How can we generate more leads for a B2B software company? Inbound marketing is a great strategy for generating more B2B software leads. In fact, we’re coming up with an intensive guide on generating B2B software leads next week, as a part of our series of leadgen checklists.