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Walker Sands Boston Recognized for PR Work at 2022 PR Club Bell Ringer Awards

Walker Sands

When Walker Sands acquired March Communications in 2021 , we were excited to scale our award-winning B2B marketing solutions in Boston, a city that consistently ranks as a top venture capital and technology hub. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Answer Man Once you’ve identified your top six questions, answer them.

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Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]

Sword and the Script | B2B

.” We’ll get some practical advice on trust for B2B marketing next. Too much content in B2B is so polished it comes off as contrived. B2B content should compete on relevance, not entertainment. Most B2B content just needs to be some combination of helpful, relevant, and interactive.”. Candor makes content powerful.

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Brand Activation: Launch Tactics With Spark

Bluetext

Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. As part of the brand launch, our team implemented a full brand ambassador program, email announcements, a central inventory of brand assets, and FAQs. Make it count. brand to life with a 3D video wall.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Check out all the details and save 50% (only $297 for a limited time).

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