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B2B Marketing Department Structure: Finding the Right Approach

Act-On

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

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Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. The Content Marketing Challenges of Today.

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Everything You Need to Know about B2B Influencer Contracts and Payments

Top Rank Marketing

Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services. Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers.

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Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report

Trade Press Services Newsletter

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. The secret ingredient is an effective distribution channel. B2B Content Marketing & SEO. Content Marketing Distribution.

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Quick Guide to Email Newsletter Distribution

Marketing Insider Group

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Often times, they get focused on distributing through social and paid resources, forgetting that the option of showing up in their customers’ or prospects’ inboxes on a regular basis is still an option. WHY AN EMAIL NEWSLETTER? Cost-effective.

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Five Critical Marketing Mistakes to Avoid in 2023

Trade Press Services Newsletter

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Remember to assess and adjust your distribution strategy as needed.

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