Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

FEBRUARY 20, 2018

Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients. Gather Buyer Personas and Data. We recently partnered with a client that shared a wealth of buyer persona insights with us.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Kapost

AUGUST 30, 2016

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. Each unique customer profile needs refinement and shaping to really work their magic long-term. When was the last time you refreshed buyer personas?

Buyer Personas 59

Buyer Personas Optimization Tips Ideal Customer Profiles 59

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Is it centered around what you do, or is it focused on how what you do addresses customer needs?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. Determine Product Messaging.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at. This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. And they benefit from B2B content that shows them how to do those things. Aim Earlier with Your B2B Content Marketing Strategy.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. Conclusion.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Content marketing provides a path for buyers to consume content, moving them toward a conversion. Here’s your current B2B buyer. Admittedly, it was much harder to make B2B sales decades ago. Quick Takeaways.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Tony Zambito

DECEMBER 14, 2020

B2B marketers and sellers will need to recognize that both sides of the demand coin are affected. In B2B decision-making, confidence has always been a key behavioral element. In B2B decision-making, confidence has always been a key behavioral element. What is needed now is a mind shift.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. You need to use data to identify in-market accounts and their buyer personas. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 72

Work Management Marketing Management Marketing Strategy Marketing & Strategy 72

Kaon

JULY 23, 2018

In 2017, Sirius Decisions reported that the number one challenge for B2B salespeople was (and still is) “their inability to communicate value differentiation.” Understanding multi-buyers’ needs. Consumers, whether B2C or B2B, are the target of myriad advertisements and sales tactics.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Marketing Interactions

APRIL 18, 2019

What do your B2B buyers’ see? But once you understand buyer context, you can solve a problem in perspective that they didn’t recognize they have. If your buyers were where you are, they’d be customers by now. We focus on how we think our products align to what our buyers need. Why does this matter?

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Tony Zambito

NOVEMBER 18, 2020

While the world of B2B can be perceived as lacking in warmth and perhaps even superficial at times, there are tremendous opportunities to create bonds of loyalty between two B2B organizations. It is, after all, the dream of many B2B leaders to forge such connections with buyers. Increase Value With Buyer Insights.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

PathFactory

JULY 6, 2022

“Let the buyer buy” is a saying we often use at PathFactory to emphasize the importance of buyer enablement and creating frictionless content experiences for our audiences as they move through their journeys. When we provide content the buyer needs at the right time, they can make faster and more informed purchasing decisions.

Top of Funnel 52

Top of Funnel Buyer's Journey B2B Buyer Personas 52

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. Bummed you missed the event?

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. ANNUITAS, like many organizations, wanted to learn more about our buyers.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

6sense

JANUARY 19, 2022

Savvy sellers know that these days, B2B customers demand personalized buying experiences now more than ever. In fact, 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications. PathFactory is an intelligent content platform for B2B marketers. What Do 6sense and PathFactory Do?

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

ViewPoint

MARCH 22, 2011

How does it relate to B2B marketing? To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Two years ago, my B2B Marketing 2.0

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Marketing Insider Group

AUGUST 11, 2011

The classic B2B company is often sales-driven or product-driven. But I think the role of Marketing in B2B should be much more than creating product brochures and buying print ads in the magazines the sales folks read. B2B marketing needs to evolve to this position within our companies. “Why?&# That’s my view.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

B2B Marketing Traction

MAY 1, 2013

There is a rush to get slide decks, webpages and other materials cranked out in time for the launch, with not enough attention paid to the needs of the customer. ( Lack of a deep understanding of buyer needs, desires and behaviors. For this you need to analyze not just competitors and opportunities but also your buyer personas.

Planning 100

Planning Product Buyer Personas Campaigns 100

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Mereo

APRIL 22, 2021

Virtual selling has proven effective for many B2B organizations. More members can help speak to the different needs of the greater mix of buyer personas. Differentiated Value Messaging Needs to Evolve. Buyers’ needs and, as mentioned above, their environment has changed.

Terms and Conditions 59

Terms and Conditions Sales Cycle Buyer Personas Differentiation 59

Launch Marketing

MAY 27, 2020

Does the offering require adjustments to meet buyer needs and expectations? Effective current research will also help to show where your buyers may have shifted from previously established buyer personas. This will inform where the launch will need to pivot as well, in small ways or potentially big ones.

Product 62

Product Banners Buyer Personas Trade Show 62

Launch Marketing

MAY 27, 2020

Does the offering require adjustments to meet buyer needs and expectations? Effective current research will also help to show where your buyers may have shifted from previously established buyer personas. This will inform where the launch will need to pivot as well, in small ways or potentially big ones.

Product 62

Product Banners Buyer Personas Trade Show 62

ANNUITAS

JANUARY 20, 2015

Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. You may have the right content marketing strategy to fuel your Demand Generation program, however, you may need to take a step back and evaluate if you truly have a Demand Process that will drive perpetual revenue. Mind the Mid-Funnel Gap.

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

Zoominfo

JANUARY 31, 2019

Therefore, it’s important that, as marketers, we become adept at identifying buyer needs and determining how to serve them as quickly and efficiently as possible. Our data intelligence platform offers the insights you need to convert prospects into paying customers.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Tony Zambito

FEBRUARY 7, 2012

In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Televerde

DECEMBER 27, 2017

Because such an engagement strategy should serve as the foundation for all your marketing and sales activities, both parts of the business must share a common language and agree on goals around lead qualification, buyer personas, and more. Build Buyer Personas and Map Buyer Journeys. Why a buyer puts down money. ?

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Seismic

OCTOBER 28, 2021

Honest – Buyers are navigating the sales process with several vendors, products, and pricing models, yet only 30% of buyers felt that sellers were transparent about pricing. Buyers need sellers who empathize, build relationships, and use their conversations to add value through intelligent recommendations.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Scoop.it

OCTOBER 29, 2019

The problem is that salespeople also need content they can share one-on-one. And, that content needs to be organized according to the buyer’s journey and tailored to their targeted buyer persona. 2: Buyer Persona. Each is a “persona” with unique needs. 1: Market Segment.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Mereo

SEPTEMBER 9, 2021

More members can help speak to the different needs of the greater mix of buyer personas. In a recent Sandler Research report, the majority of B2B respondents said they almost equally preferred to communicate with selling organizations by (1) email, (2) face-to-face, (3) video calls and (4) telephone.

Sales Cycle 41

Sales Cycle Buyer Personas Barriers B2B Sales 41

Madison Logic

AUGUST 10, 2023

Execute a Personalize Campaign Strategy at Every Stage of the Sales Cycle  Personalization in ABM is important; when content speaks to buyer needs and stages of the buying journey, it keeps accounts interested and moving in their pursuit of a solution.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

SnapApp

APRIL 26, 2017

Today, like a free-trial personal trainer, I’m going to give you an overview of how to evaluate the status-quo B2B marketing strategy and see what a healthier strategy could look like. . Too much focus on the what you think is important about the product instead of what the buyer needs. Has your marketing growth hit a plateau?

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54