Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

DECEMBER 8, 2015

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. This is where I need your help.

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Tony Zambito

JANUARY 22, 2017

The introduction of the cloud has uprooted many B2B businesses whose foundations were built on hosted premise software. Cloud-based applications are creating new business models enabling not only entry into existing markets but the creation of new markets. And, conversely, many users are buyers. and early 2000’s.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I have read books, eBooks, articles, postings, whitepapers, and the likes about the topic of buyer personas.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? Guest post by Eleanor Hecks. trillion.

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5%

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 120

SEO Top of Funnel Buyer Personas B2B 120

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Tony Zambito

MARCH 6, 2017

What we can be sure of is the buyer insights of the future will be fundamentally different than the buyer insights of the past. Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. Developing Ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. In my years since launching Buyer Persona Research , the most successful companies utilizing buyer personas have made it about the latter – not the former.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

MAY 23, 2017

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. That is – buyer decisions. The hyper speed by which change is occurring in buyer behaviors, digital transformation, and in marketing, in general, may feel like a hurricane.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Tony Zambito

MAY 6, 2020

In my recent article, How Buyer Behavior Will Change Amid COVID-19 , here is how I introduced initial thoughts on the Pandemic Persona: Since founding the concept of buyer personas for B2B in 2001, there has never been a greater need for a new type of persona. Whether they are buyers, consumers, or patrons.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

SalesIntel

JULY 13, 2021

Here’s how personalization will take your B2B strategy to the next level. Read More: B2B Content Marketing: The Quick & Easy Guide ]. What is B2B Marketing? A B2B marketing strategy focuses on business-to-business sales. The Key Differences Between B2B and B2C Marketing.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Tony Zambito

JUNE 16, 2020

B2B Accelerates Online Commerce. Business-to-Business has done what can be characterized as a slow crawl towards online commerce. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. B2B audiences like to be entertained, too!

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Who We Are. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Tony Zambito

OCTOBER 14, 2018

One important reason is that we are finding that no two buyer’s journeys are alike – even within the same market, segment, or industry. In several buyer persona research engagements within the past three years, this has become noticeable. Resulting in multiple buyer personas with multiple buying experience views.

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. They have changed how businesses interact and engage in the acts of buying and selling. One constant, research in the social sciences have proven, is the acts of buying and selling are by and large goal-directed activities and behaviors.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Are you targeting small businesses? This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Tony Zambito

JULY 17, 2016

Primarily, it helps with making sense of the tasks and activities buyers perform. This is also an important principle behind buyer insights research and buyer persona development. The many articles, books, and promotional material written about buyer personas, in general, are missing this key point.

Intent 100

Intent Buyer Personas CMO Work Management 100

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Are you targeting small businesses? This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. Question: How do you approach market research and audience segmentation to inform marketing strategies? Why ask this? Why ask this? What to look for in an answer?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Tony Zambito

JANUARY 25, 2012

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Where is the void in today’s fast and furious changing B2B landscape?

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

OCTOBER 4, 2015

Various studies have shown buyers continue to find as much as 60-to-75% of content to be non-relevant. In one study, SiriusDecisions found 60-to-70% of B2B content produced goes unused. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

DECEMBER 13, 2015

There is a significant problem with this prevalent perspective that exists in the world of marketing and sales: humans, thus buyers, do not make decisions in near-perfect rational, systemic, and predictable ways. People, as buyers, do not always make decisions in rational and literal ways. Steps, Stages, Phases, And Journeys.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. market research) + companies that use such services to support their business goals.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? The truth is B2B advertising plays a significant role in supporting ABM strategies. Advertising in Inbound vs Account-Based Marketing Most B2B marketers are leveraging an Inbound playbook.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100