B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Salesforce’s State of Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Goals of Video Marketing. Value-added videos can lead audiences to come back again and again.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

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Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Circle Studio

DECEMBER 19, 2018

In 2019, set out to develop a documented, strategic marketing plan that is aligned with your firm’s top business priorities and objectives. Once the plan has been crafted, be sure to share it with firm leadership. With so much emphasis on emerging trends, many firms have neglected their most valuable marketing asset—their website!

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

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Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? We’ll help you get started.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. Think of it instead as crockpot marketing. It works slowly.

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Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Social media leads must be nurtured.

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Social Media Media Leads Lead 48

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Set specific goals before the conference.

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Trade Show Planning ROI Marketing Budget Creation 87

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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Social Media Social Marketing B2B Marketing Paid Search Agency 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Because it works.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. How to Allocate Resources for Website Engagement. You also have several other external resources.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

So, how do you ensure you’re putting your coveted marketing dollars to good use with third-party events as a part of your marketing mix? The answer is to do your due diligence and research all of the available vendor-organized events in your wheelhouse that could supply you with ideal leads. What topics will be covered?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  What is B2B appointment setting ? And why is it important to marketers? B2B appointment setting is exactly what it says. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Focused Team-Leader skilled in consistently delivering innovation, visibility, and sales for on- and off-line marketing and demand programs. Thanks for joining us live.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 49

Heinz Marketing

JULY 26, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. And now that we can get back to normal, a lot of those adjustments are becoming fixtures as part of people’s go-to-market strategy. Last year I thought pushed that a little bit.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Converting X leads into customers over the next month. What’s not working?

Marketing Budget Creation 321

Marketing Budget Creation Marketing Budget Planning Budget Programs 321

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. And that leads us to pitfall number two–not properly citing your sources. In this case, we want our embed codes to link back to our marketing automation resources page.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Thought leadership interviews: Capture one-on-one chats with your company’s CEO and other VIPs or industry superstars.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

JANUARY 27, 2010

One thing you'll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. As a result, they will come to you when they are ready to engage with a sales rep, and you will create a steady flow of highly qualified inbound leads.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

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Conference Marketing Management Paid Search Agency Landing Pages 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. So I made a commitment over Twitter to share 50 reasons to embrace Marketing Operations; one tweet per day over the next 50 days. It was a lot tougher than I thought it would be. Sustainable market leadership. Garbage in.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Heinz Marketing

MARCH 4, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As you think about the brand, you think about awareness, you think about leads, you think about supporting the sales team, you think about future opportunities. They drown. They drown.

Top of Funnel 69

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 69

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Traffic is the lifeblood of internet marketing. Generate More Leads - for Cheaper!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. When it comes to B2B startups, budget allocation is crucial. Let’s explore them: 1.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. So our customers are the marketing departments of large companies, such as Cisco and IBM.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134