KoMarketing Associates

JANUARY 31, 2017

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Final Thoughts.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. The digital video audience is growing.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Tomorrow People

MARCH 16, 2021

One practical way is to honestly assess where your organization is along the digital marketing maturity curve – then systematically improve your marketing capabilities so you can move forward. Commit resources toward longer-term Go-to-Market plans. Why is charting progress across a maturity curve useful?

Planning 218

Planning Consulting Marketing Mix Paid Search Agency 218

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix. Additional Resources.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Litmus

APRIL 9, 2020

By putting email first in your marketing mix, you can bridge social distances, create personalized experiences, and deliver better customer care. Apply these powerful insights to get closer to your customers, increase engagement with your campaigns, and improve performance of your overall marketing mix.

Email Marketing 92

Email Marketing Marketing Budget Budget Programs Leads 92

Strategic-IC

MAY 8, 2018

How can you ensure your marketing campaigns will deliver ROI? To achieve lead generation and revenue targets, it's important to first map those targets back to clear, realistic goals. When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals.

Lead Ranking 101

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 101

ClickZ

NOVEMBER 3, 2023

” The comprehensive analysis provided by Fospha’s report offers eCommerce brands a valuable resource to inform their ad strategy for BFCM 2023. Their cutting-edge approach combines multi-touch attribution and marketing mix modelling, offering clear insights on where to spend to achieve optimal results.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Resources Media Web 2.0 100

Conversica

NOVEMBER 29, 2022

What is lead nurturing? Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. In practice, lead nurturing can range from targeted email marketing and blog posts to product updates and news. Leadership concept.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Partner with a Marketing Agency.

Resource Management 357

Resource Management Demand Generation Agencies CMS Development Work Management 357

Valasys

JANUARY 19, 2024

The most notable limitation is in resource management. When Chrome is using up memory , such as when running AI-driven chatbots, it can lead to reduced performance. This highlights the importance of freeing up memory and the need for efficient coding and resource optimization. As we advance, chatbots are not merely tools.

Marketing AI 40

Marketing AI Conversion Resource Management Planning 40

Launch Marketing

OCTOBER 26, 2022

Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively. What are some things that might pose obstacles?

Social Media 116

Social Media Consulting Paid Search Agency Social Marketing 116

Tomorrow People

JUNE 14, 2022

Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Focus on four aspects: Their ability to conceive and design: What technical resources do they have (patents, copyrights, technical staff, etc.)?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Let me explain.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. Built on the Salesforce Platform, Response Management from Full Circle Insights for Tracking Lead Lifecycles is currently available on AppExchange. That leads to more efficient and accurate data processing.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Hubspot

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Click here to download them now.

Marketing Mix 101

Marketing Mix Pricing Price Paid Search Agency 101

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

SmartBrief - Marketing

FEBRUARY 8, 2024

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Marketing AI 79

Marketing AI Allocation Mobile Advertising Paid Search Agency 79

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. 2 – This also speaks to the need to get more serious about offline engagement channels – perhaps leading to a unique ‘arbitrage moment’ for field marketing in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. But many are going for cold, hard, qualified leads.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Full Circle Insights

JANUARY 11, 2022

“We are thrilled to be honoring Full Circle Insights as they are one of the organizations leading this charge and helping humanity progress.” About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Brightedge

JANUARY 10, 2020

Use these points to elevate the understanding and position of SEO in the marketing mix. While SEO does require an upfront resource investment, search engine rankings, once earned, have long-term duration. That's 15 solid reasons why seo service should always have a prominent seat at the marketing mix table.

SEO 116

SEO Paid Search Agency Word of Mouth Marketing Mix 116

NuSpark Consulting

MAY 4, 2023

Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey. Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Walker Sands

FEBRUARY 21, 2024

The rest start with channels and then try to connect traditional marketing metrics back to outcomes later. It’s a losing battle with an unconventional solution: Lead with outcomes over channels. But more than anything, marketers seem to be stuck in a channel-first mindset. While it’s a simple concept, it’s easier said than done.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

B2B Digital Marketer

FEBRUARY 15, 2024

In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. 05:59 – Introduction to the five easy steps of B2B marketing certainty. 24:40 – Ideal marketing budget allocation for growth.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Launch Marketing

JUNE 16, 2021

This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix. 86% of attendees interact during Q&A portions throughout the entirety of the session, 70% download attached resources, 43% participate in the surveys and 22% answer polling questions throughout the presentation.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Only B2B

JULY 5, 2023

HubSpot reports that companies with effective demand generation strategies can generate 50% more leads at a 33% lower cost per lead, showcasing the importance of adopting successful strategies. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Lake One

SEPTEMBER 29, 2022

Increased conversions : Identifying buyer personas and targeting potential customers through all stages of the buyer’s journey will lead to more conversions. For B2B businesses, this may be a consultation with a sales representative or downloading a resource. Marketing Strategy. This is where the visual comes in.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Launch Marketing

NOVEMBER 17, 2021

When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer. Should you invest your resources into improving and optimizing your website? Make It Work For You.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

sagefrog

DECEMBER 13, 2023

1] So, while there’s no doubt that this sector is expanding, how much of the pie a facility management company can take depends largely on its marketing. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. That’s where a marketing plan can help immensely.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Wash, Rinse, Repeat.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Porch Group Media

AUGUST 1, 2022

I’m interested in hearing about how this has influenced Masonite’s marketing mix of channels. Jennifer : The marketing mix channels are absolutely changing and we’re trying different things all the time. Stay up to date with the latest news and resources: Thank you!

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Goals of Video Marketing. Value-added videos can lead audiences to come back again and again.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112