Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Top of Funnel 254

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 254

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Within the executive summary, the full research study can be offered for sale as a premium content product.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. The importance of training Sales people don’t sell what they don’t know, goes the old adage. Dig deeper: What is sales enablement?

Work Management 106

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 106

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. “What exactly are you doing here?”

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Sprout Social

NOVEMBER 1, 2021

Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Subject-matter expertise for industry thought leadership.

Work Management 117

Work Management B2B Thought Leadership Thought Leadership Marketing Management 117

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. And yep, it all comes back to the customer.

Top of Funnel 278

Top of Funnel Buyer's Journey Trends Lead Scoring 278

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. MeToo and Gender Bias in the Workplace. Reduce turnover rates.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. Overhyped case studies from huge firms that might raise sales. Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Do you have to rely on intuition and luck to turn your influencers into thought leaders? AI training models for campaign deliverables and inputs assigned 3.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. 95% of B2B buying decisions are directly influenced by content. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Content Standard

JUNE 27, 2023

How Educational B2B Healthcare Content Strategy Pays Off Segment-specific educational content is critical to proving you can solve specific healthcare challenges—a critical access hospital in Oklahoma will have different issues and goals from a 3,000-bed health system in Southern California.

Work Management 88

Work Management Marketing Management Differentiation Education 88

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Inbox Insight

MAY 31, 2024

In response to these challenges, B2B marketers are honing their strategies, using AI for enhanced personalization, focusing on producing high-quality content in line with Google’s latest guidelines, and optimizing omnichannel marketing approaches. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Salesforce Marketing Cloud

MAY 25, 2023

How product-led growth works in tandem with account-based marketing Account-based marketing (ABM) has long been a go-to B2B marketing approach that delivers results. In fact, 89% of B2B marketers use an ABM strategy right now. A persistent focus on innovation and improving the user experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Marketing Interactions

FEBRUARY 17, 2020

Content marketing has been an ongoing practice for B2B marketers for more than a decade. But for many buyers, the B2B content they encounter is out of context. B2B Buyers say: Give me messaging I can understand. B2B Marketers say: Our personalization efforts are mostly ineffective. Provide substance over style.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Contently

APRIL 23, 2020

My friend Andy and I went up to Albany to watch the New York Giants training camp. Last month, we quickly spun up new virtual events to address challenges our audience were facing, like remote content collaboration and making the case for content marketing. Even B2B brands in niche industries? The answer: Yes.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

SalesIntel

NOVEMBER 21, 2022

In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. Solution: Get A Reliable B2B Data Partner. Simultaneously, you can partner with a reliable B2B data partner to reach prospects faster and keep sales reps motivated. .

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. In the business sector, video is no longer used solely for internal sales and customer service training. It’s become an integral part of communicating with your B2B prospects and converting them into leads.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. In the business sector, video is no longer used solely for internal sales and customer service training. It’s become an integral part of communicating with your B2B prospects and converting them into leads.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. By selecting the U.S. Considering that 28.1%

Work Management 209

Work Management Content Marketing Management Paper 209

Rev

MAY 3, 2023

B2C companies have been riding this train for years now. In the B2B world, you need equivalent insights to really understand your best customers (and, in turn, your best prospects). Sales cycle length case study: Oracle Oracle recognized it needed a more scientific way to maximize its sales cycle.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 78

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 110

B2B Sales B2B Buying Cycle Sales Qualified Leads 110

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Services partners support implementations, installations, support, consulting, or product training. If they’re a reseller, this could include sales collateral and online training.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Zoominfo

DECEMBER 19, 2018

Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Leadit Marketing specializes in B2B technology and B2B professional services companies. But, what is new is the abundance of video resources now available within Google search results.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He is the founder of ProBlogger Training Events.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. Portland Tech Leadership Conference. B2B Online.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105