Marketing Insider Group

JUNE 22, 2020

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing. Let’s look at how much B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. And yep, it all comes back to the customer.

Top of Funnel 279

Top of Funnel Buyer's Journey Trends Lead Scoring 279

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. These days, education is being delivered both online and in person.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? (The The TopRank Marketing team has worked on podcasts with brands like SAP and 3M.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. Thought you guys did a great job continuing to build and foster community among the group as well.

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Content Standard

MARCH 21, 2022

According to a McKinsey study , “Personalization at scale has the potential to create $1.7 It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! B2B marketers should make deliberate choices to show the customer experience that aligns with your target audience’s goals.

Work Management 114

Work Management Marketing Management B2B Marketing Planning 114

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Onalytica B2B

APRIL 26, 2018

1) Keep the barriers to entry low. A great way to keep the barriers low and create an appealing offer is to approach relevant influencers to contribute quotes to your branded content, as touched on by Ian Moyse , Cloud Influencer & UK Sales Director at Natterbox. Make it easy for the influencer to contribute and be themselves.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

NetLine

JULY 23, 2020

In the middle of the world being turned upside down , businesses are quite cognizant of the changes in the B2B marketing landscape. . By studying what the best B2B marketers are doing today. DOWNLOAD The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment . How can they accomplish this? .

Marketing Report 85

Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

BenchmarkONE

AUGUST 27, 2020

According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them require a pivot to video. And gate it , but don’t put into place too many barriers to obtaining it — just a form and a button should be all that people need to do to gain access.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

Content Standard

MAY 24, 2019

Partner marketing plays a major role in driving B2B lead generation, especially for tech brands with indirect sales models. ” They also offer social content, research studies, product information, syndicated content, and more. Are You Highlighting Thought Leadership and Business Research? bottom of the funnel.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Hinge Marketing

JANUARY 9, 2020

Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Are more people following you as a trusted thought leader? Source: Hinge Research Institute. Does it rise above the noise?

Research 118

Research Co-Registration Brand Identity Branding 118

PureB2B

JUNE 9, 2022

Why Personalization Is Important for B2B Marketing Campaigns. As a result, you can create a B2B marketing campaign that aims to displace their current providers with your software and services instead. For example, use customer success stories as case studies. You’re not alone. How to Use Data for Personalization in Marketing.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. Here’s some food for thought. Education Breaks Down Barriers. The Empathetic Entrée. Here’s why.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Directive Agency

JUNE 10, 2020

The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. These are webinars, studies, PDFs, and other types of online or downloadable content. – Low barriers to try the product. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

The Lead Agency

JULY 29, 2019

The ‘ High Growth Study: Technology Services Addition ’ outlined the most common struggles for businesses in the IT sector today. However, on the other hand, these new, innovative programs are being developed quicker, better and cheaper than before, which reduces the barriers of entry for newcomers in the market.

Paid Search Agency 48

Paid Search Agency Top of Funnel Advertising Agencies B2B Thought Leadership 48

Heinz Marketing

JULY 2, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

Marketing Automation Services 60

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 60

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. According to a Focus Research Study, most companies start seeing a 32% improvement in as little as 7-12 months. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Engagio

MARCH 25, 2019

So, whether you’re just getting started with Account Based Marketing or you’re gaining some momentum and want to skyrocket your growth, study these ABM marketing tactics to take 2019 by storm. Social selling is particularly exciting because B2B marketers can break through some barriers that typically define traditional selling efforts.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Adobe Experience Cloud Blog

MAY 2, 2016

According to a Google study, consumers spend over 15 hours a week researching on their smartphones, and search is the most common starting point. A great mobile experience might still be about leading your industry, but in the very near future it will be one of the first barriers to entry. Mobile converts, and it’s growing.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Type of content that resonates with them (educational, thought-leadership, practical information) . Tone of voice they relate to (e.g.

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Be A Real Time Thinker. Seriously, we did the math.)

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. This micro-blogging site exists to help users connect, communicate, and share their thoughts. B2B Tech Software Travel Finance Academia. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

B2BMarketing.net

FEBRUARY 8, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.

Top of Funnel 88

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 88

B2B Digital Marketer

MARCH 26, 2021

On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. I do not use many of the mainstream B2B marketing products. Conclusion.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Hinge Marketing

APRIL 26, 2016

That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

Adobe Experience Cloud Blog

JULY 13, 2015

With 61% of B2B buyers starting their research process with a generic web search, the need for effective SEO is clear. As you study the SERPs (search engine results page) for your keywords, you’ll notice multiple user intents because different users are searching the same keywords with different goals in mind.

SEO 48

SEO Marketing & Strategy SERP B2B Thought Leadership 48

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Outgrow

MARCH 24, 2023

So all of these need to be thought through before you can start executing it. Saksham Sharda: And so what are your thoughts then on the impact of marketing automation in B2B, and how do you think businesses can leverage this wave of automation to increase their profits? And are we growing our current book of business?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Hubspot

NOVEMBER 27, 2023

What’s more, studies show that despite women consistently hitting or even surpassing their sales quotas, they only earn 82% as much as their male counterparts. Compensation Disparities As I mentioned earlier, studies have shown that women in sales often face worse compensation compared to men in similar roles. But that’s not the case.

B2B Thought Leadership 73

B2B Thought Leadership Paid Search Agency Thought Leadership Work Management 73

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

JANUARY 15, 2013

When your audience is in their exploratory phase, you want content to successfully showcase your thought leadership and earn readers' trust. As far as case studies go, many leads -- particularly for B2B sales organizations -- don't perceive case studies to contain enough value to bother converting again.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28