New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. Maybe it was the CEO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Litmus

OCTOBER 5, 2021

It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future). Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation.

CMO 99

CMO Lead Ranking Planning Advertising Agencies 99

Anteriad

APRIL 25, 2023

Rob Sanchez, CEO of Anteriad – Anteriad is bigger and better equipped to get B2B marketers in front of their next customers faster. We are also culturally aligned, with a strong focus on people – both our employees and our customers. BNZSA’s “customer-obsessed” approach is ingrained in their offering.

Cost per Acquisition 52

Cost per Acquisition Demand Generation Agencies CTR Acquisitions 52

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Art by Natalie Harney. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.

CPO 145

CPO Product Work Management Enterprise Management 145

Confessions of a B2B Marketer

APRIL 19, 2023

Are you obsessed with your industry? Your first growth channel should suit the interest and skillset of the founders… How can you leverage the expertise and audience of industry influencers to grow your SaaS? By 2019, they hit $100m ARR, six million free users and over 60 thousand customers. What did we learn? hit 200k MRR?

Broadcasting 52

Broadcasting eCommerce B2B Sales Outreach 52

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. However, this ignores the majority of potential customers. Brand association.

Efficiency 96

Efficiency Marketing Automation Services Lead Ranking Brand Identity 96

KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. Let’s get to it. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Content4Demand

MAY 26, 2020

I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet. Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. which upset the dominant U.S.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

Webbiquity

JANUARY 5, 2021

Momma, CEO, lifelong learner, Peloton obsessed, Build school around a student. Sr Director of Customer Applications at Caribou Coffee. By Day: Female tech entrepreneur and pragmatic engineer. Elixir Engineer at Simplecast. Founder & CEO @InboxDollars, bootstrapped marketing tech company, acquired by @ProdegeLLC.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? People actually click on B2B ads on Facebook ? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. In B2B, it always starts with hand-to-hand combat. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Do any fit your ideal customer profile?

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sage Marketing

OCTOBER 4, 2021

If you’re building a real company with real customers and revenue, you need not only to invest in product development but also build a strong marketing foundation that will be ready to capture the potential leads which will later convert into customers. First things first. Add Pop-Up Forms to your website.

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Heinz Marketing

JUNE 27, 2018

Buying a car isn’t about the body or the engine. She’s also seen companies obsess about experience and run circles around companies that technically might have a superior product. And it’s the lessons from B2C companies, she says, that are most relevant (and increasingly urgent) for B2B companies to adopt.

Product 66

Product Zoominfo Gartner B2B Sales 66

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Content4Demand

MAY 10, 2019

This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the alignment between product, marketing and sales teams is the key to high performance. The 5 As of B2B’s Future. “It

Relevance 46

Relevance Marketing AI Paid Search Agency Peer-to-peer 46

Kevin Indig

MARCH 28, 2023

Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach. Those who master it drive rapid growth. Kevin Indig • 4 min read How stable is SEO as a growth channel? Here is how you get there.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Heinz Marketing

OCTOBER 25, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ Why Can’t Product and Marketing Just Get Along?! So we are a customer of Sendoso.

Work Management 116

Work Management Enterprise Management Marketing Management A/B testing 116

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Let’s turn that around.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. Douglas Karr. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Heinz Marketing

JUNE 3, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each and every week we are featuring some of the best and brightest minds in B2B sales and marketing today is no different.

Top of Funnel 57

Top of Funnel Lead Ranking Enterprise Management Work Management 57

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. Today, content is at the core of what we do as marketers.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Content Marketing Institute

OCTOBER 19, 2018

Today, I just call him Average Content Marketer. See, average content marketers are far too concerned with looking like they can do the job. They obsess over the latest gurus and experts, retweeting and repurposing the thinking. They obsess over gaming the system and laud the new trends.

Budget Programs 86

Budget Programs Content Work Management Case Studies 86

Hubspot

FEBRUARY 23, 2021

It seems we all have an obsession with killing things off. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. Or, every week, excuse me. Great content.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Engagio

MAY 14, 2019

In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Customer journey.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Velocity Partners

FEBRUARY 13, 2024

15 years ago, just after Doug and I founded Velocity, we wrote a piece called the B2B Marketing Manifesto. It was written when B2B tech was still dominated by direct sales. It prefigured the evolution of B2B marketing and has been downloaded millions of times since publication. But lots haven’t.

Work Management 106

Work Management Top of Funnel Marketing Management B2B Marketing 106

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Convert

JUNE 28, 2021

But you can’t deny the fact that your business: Evolves with time, Thrives on creativity, Can be put out of the market by a competitor, Seemingly takes on a life of its own after it’s been around for a while. And may just have been the most well-executed example of guerilla marketing we’ve ever seen. What you’ve created is alive.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Kapost

SEPTEMBER 9, 2016

Ineffective management of the content operation has led to an estimated $958M per year in inefficient and ineffective content marketing spend for mid-to-large B2B organization. And we’re obsessed with finding a solution. Enter Modern Marketing at Scale: A Framework for B2B Content Operation.

Lead Ranking 48

Lead Ranking Work Management Marketing Management Marketing Budget 48

Parse.ly

OCTOBER 22, 2019

The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Kathleen Booth provides one in her 100th episode of Inbound Marketing.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63