Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. You need to rethink your business model first and fast.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

DECEMBER 22, 2010

Marketing Automation vs. Inbound Marketing. Marketing automation is very effective in moving prospects through the middle of the marketing funnel until the handoff to sales and provides a good closed-loop system for lead recycling that would otherwise go to waste. Read full article….

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

FEBRUARY 17, 2011

Use it to map out your own plays for generating more high-quality leads, increasing sales and growing revenues. What inbound marketing with content will do for you. Lead nurturing for better lead generation. How to feed your sales funnel with a business blog. Key benefits of marketing automation.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

PureB2B

JUNE 29, 2021

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. In terms of efficacy for specialized enterprises, inbound marketing outperforms digital marketing and is a near-perfect fit. An Overview of Inbound Marketing. Inbound Marketing for Niche Business.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

SmartBug Media

NOVEMBER 16, 2022

This shift has put increased pressure on B2B marketers to execute a strategy focused on demand generation and growing the lead pool. As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

FEBRUARY 28, 2012

These numbers show that blog emails and traditional emails from customers who blog, taken as a whole, generate more traffic than traditional emails from customers who don't blog. Of course emails from blogs are going to generate more traffic! Content isn't that important to traditional email marketing.".

Traffic 28

Traffic Generation Business Buyer Personas 28

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? B2B Lead Blog ). Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Get the free “Step-by-Step Guide to Website (re)Design” now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 11, 2010

Because of longer sales cycles, more promising opportunities are being lost since business conditions change at the other end and projects are put on hold indefinitely or being eliminated. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 18, 2010

Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 17, 2010

If not, then you need to rethink your strategy to get the most out of optimizing your marketing content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JULY 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 24, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities.

Planning 60

Planning B2B Marketing Emarketing B2B 60