Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. So how do you access the proper information to personalize your content curation strategy for each customer? This data gives marketers valuable insights into how their audience engages with their brand across different platforms.

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Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Why Spend Your Budget on Digital Marketing Services? Optimization.

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Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. There are also national brands that want to expand in specific local markets.

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Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable.

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Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Scoop.it

APRIL 25, 2019

Building an audience and putting out great content that people. Yet no matter what industry. you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you. Yet no matter what industry. you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you.

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Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. What about forums?

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Social Media Social Marketing Media Curation 145

Sprout Social

OCTOBER 11, 2022

In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. The key is to curate the right content, not just a lot of content, that aligns with your brand’s goals and values. Social media posts. Data reports.

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6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

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Class Communities B2B Marketing Ad Building 62

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

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Social Media Communities Work Management Marketing Management 112

Marketing Insider Group

APRIL 25, 2023

But another problem, one that is relatively new to our industry, is that their use of AI was kept hush-hush, without any true transparency about the author of their robo-content. For your content to be well-received by both your audience and Google, make sure readers don’t have to ask “who” created your content.

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Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. This is your music experience, curated. Elias Roman, Songza @eliasroman.

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Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Harmonize visual aesthetics, tone, and messaging to foster recognition and trust among your diverse audience base.

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Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Sales or profits aside, a business looking to become an industry leader needs to look and sound like an industry leader. com Content curation may also help with building brand authority.

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Work Management Marketing Management Brand Identity Branding 77

Digital Marketing World Forum

MAY 13, 2019

This has never been more true for publishers, brands and media houses, with the 24-hour news cycle meaning organisations have to work harder than ever to grow audiences and keep them engaged. By establishing new and meaningful ways of connecting with their audience. By understanding the value of digital communities.

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BDB

MARCH 28, 2023

Unlike thought leaders, influencers are more likely to be curators of ideas rather than creating them. Influencers are valuable in helping brands generate greater awareness for products or services via content creation, sharing recommendations and audience engagement. Audiences value them for their incisive and memorable content.

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Content4Demand

JUNE 9, 2020

Over the past few months, it’s been incredible seeing brands from all industries adapt and evolve. The overarching trends align with some of the broader shifts we’ve seen in the content marketing space: more interactivity, more on-demand, bingeable experiences and more trusted conversations with industry experts and influencers.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Sprout Social

MARCH 25, 2024

In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. Take it a step further and engage with users who interact with your hashtags to strengthen your brand’s relationship with its audience. Hashtags are also excellent targeting and analytics tools.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . The marketing industry is influenced by many factors, such as developments in technology, economic trends and societal changes. Effective content marketing is tailored to consumers. Increasing Competition.

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Allocation Privacy Peer-to-peer Ethics 187

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

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Webinar Metrics Tips Marketing AI Social Media 106

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement. Get ahead with industry trends for next year!

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Brand Identity Branding PR Distribution 62

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. It’s about establishing yourself as a market-leading share of voice to your target audience. How does industry research fuel category leadership?

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Research B2B Thought Leadership Thought Leadership Cold Calling 89

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. When reputable brands endorse your content, their audiences will likely view your brand favorably.

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Advertising Agencies Planning Distribution Peer-to-peer 52

Onalytica B2B

APRIL 3, 2018

Would you want to work with this influencer because of their creativity, knowledge and expertise, or simply to access their audience? An industry expert, as the category title suggests, is an expert in a particular topical area. They can give any brand exposure to their audience, including your competitors if they bid more money.

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Marketing AI Opinions B2B Thought Leadership Work Management 278

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community.

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Social Media Social Marketing Product Ad Building 65

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. Automated content moderation: Moderating user-generated content to maintain community standards.

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Budget Programs Lead Ranking Budget Management Planning 55

Animalz blog

MARCH 21, 2024

Content is created to serve an audience, prioritizing timeliness over evergreen utility. We’ve never overly focused on SEO, but our thought leadership helps us stand out and build real affinity with our audience. They layer on newsletter, social, and community tactics to build lasting connections with their readers.

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Lead Ranking Lead Scoring Thought Leadership Allocation 81

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

Communities 82

Communities Ideal Customer Profiles Forrester User-Generated Content 82

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Research almost always helps decipher what kind of content resonates with an audience, or potential target audience, so don’t miss this step. You need content, so you must create it and you must curate it.

Social Media 65

Social Media Media Curation Content 65

Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. Join SaaStock Engage: the community that helps every SaaS founder, exec & investor accelerate their personal and professional growth ?? Industry of company. Curate your list to be specific.

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Top Rank Marketing

JANUARY 31, 2024

From tailored email marketing to curated product suggestions, giving buyers what they specifically need keeps your brand top of mind. It serves as the foundation upon which you establish yourself as a trusted resource and thought leader in your industry. Your audience sees social media as a great source of intelligence as well.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. These networks give audiences a chance to connect with like-minded individuals in a more private, focused setting. we're excited to share some things we’re exploring for Communities early 2022 ??.

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Verticals Social Media Media Social Networks 104

SocialPilot

JANUARY 21, 2024

In the dynamic digital era, establishing a commanding online presence is paramount in the hospitality industry. Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Scoop.it

JANUARY 14, 2021

Your content has to resonant with your audience — they’ve got to feel it. Here’s the thing, your audience does not care about you. One more thing… Your content should build trust among your audience. Follow brands, industry influencers, and users in your niche. And it has to provide massive value.

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Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . You’re going to need to prioritize building trust within your brand’s community. Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist.

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Paid Search Agency Advertising Agencies Marketing & Strategy Social Media 165

ConvertKit

OCTOBER 21, 2020

With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. Should I send curated links, or write something new every week? Connect with your audience. But consistency is key when it comes to growing an audience.

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Newsletter Examples Curation Marketing Budget Creation 106

DealSignal

FEBRUARY 20, 2024

Tailor your content to individual preferences and behaviors, delivering personalized experiences that resonate with your audience. The first step is to personalize by Persona, Industry, and firmographics. This is not a one-step solution as a human is required to curate and fine-tune the AI’s efforts.

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Demand Generation Demand Trends Account Based Marketing 52