Content Marketing Institute

JULY 9, 2018

An example is the preponderance of thought leadership articles from U.K.-based Through posts, podcasts , papers, videos, and real-life practice opportunities, the brand’s Relate platform hosts thought leadership that is living and breathing – and inherently tied to its solutions. based firms on Brexit and its implications.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

Scoop.it

OCTOBER 29, 2019

Source CMI ). Many marketers think all salespeople have to do is grab white papers, eBooks, recorded webinars, case studies, videos and more from the existing content hub. It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. Why is this number so low?

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. CMI offers educational opportunities too. CMI University hosts an exclusive online, go-at-your-own-pace curriculum to help you do your job better and grow your career. Register today.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The articles published on the platform are relevant & comprehensive & derived from original research.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Content Marketing Institute

FEBRUARY 8, 2018

As CMI founder Joe Pulizzi sums it up , “If you pay for placement of … content in a format similar to the third-party site, it’s native advertising.”. For a time, Melanie says, her article “appeared in the most-emailed module on the home page of The New York Times.”. Advertising” means paid. Or closing it merely reveals another ad.

Mobile Advertising 101

Mobile Advertising Advertising Agencies Advertisements Advertising 101

Content Marketing Institute

NOVEMBER 8, 2018

White paper. Ann Gynn goes into great detail with her CMI article, What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is). Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives. Click To Tweet. Navigational keywords.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. White papers (19% increase). Thank you Joe and Ann (and CMI!) CMI Benefactors.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

SnapApp

DECEMBER 21, 2015

CMI found, for example, that despite the prevalence of sales in popular B2B and B2C goals, top-performing B2C marketers aim for brand awareness, followed by customer retention/loyalty. CEOs like Hootsuite’s Ryan Holmes , for example, publish thought leadership articles on Medium to reach a new audience. iTunes Podcasts. Slideshare.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Content Marketing Institute

OCTOBER 19, 2017

Even prospective customers welcome product mentions when that information helps them, as Michele Linn writes in a recent article: How can this product be used in my specific application – and how does it truly differ from other products out there? Some marketing funnels include these stages; others stop short of them.

Top of Funnel 94

Top of Funnel Planning Content Paid Search Agency 94

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) If you are really interested in the technology of the space, check out this report where CMI briefed 13 technologies. Here is the article about how that happened. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Cyclical events, seasonal dynamics or conferences are good examples.

Paid Search Agency 317

Paid Search Agency Advertising Agencies Content Marketing CMS Development 317

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. 2 white papers (one every 6 months). 2 additional white papers.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Content Marketing Institute

OCTOBER 23, 2017

In other words, capture everything from blog articles to videos on and off their website. Blog articles: Frequently published, short-form content gives insight into the range and relative importance of content topics and keywords. Subscribe to the free daily CMI newsletter (or weekly digest) for more actionable insight.

Analysis 110

Analysis Top of Funnel Content Marketing Planning 110

Valasys

DECEMBER 2, 2019

Researching from the B2B marketing research papers, the B2B marketing project topics, the B2B marketing magazines & the B2B marketing international journals are just some ways marketers to expand their knowledge base. The CMI website is decorated with helpful resources including the white papers, ebooks, podcasts, and blog posts.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

ClearVoice

JUNE 21, 2022

In this article, we dive into the nitty-gritty of how to create a high-performing content plan so you have a clear framework to follow or build upon. A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. 2 white papers (one every 6 months). 4 case studies.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Golden Spiral

FEBRUARY 8, 2019

Reference these sources and industry authorities to add credibility to your content, whether in a blog post, white paper, or social media post. Santa Rosa Consulting is a client of Golden Spiral and our content specialists write and/or help prepare the company’s white papers. Industry News Guides Informational Content.

Enterprise Management 81

Enterprise Management CMS Development Work Management Marketing Management 81

Valasys

NOVEMBER 9, 2020

As per a report published by Content Marketing Institute (CMI) and MarketingProfs, 63% of businesses do not have a well-established marketing strategy. If the headline is not attractive enough, it may not attract enough topic as the article deserves. Optimization of the content broadens the reach of the article to the right audience.

Planning 137

Planning Content Paid Search Agency Curation 137

Launch Marketing

SEPTEMBER 26, 2018

The B2B Content Marketing 2018 report from Content Marketing Institute (CMI) and MarketingProfs found that only 37% of B2B marketers have a documented content marketing strategy. blog posts and articles). Download the complete white paper today! This topic is one we speak and write about frequently. Infographics.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67

Content Marketing Institute

APRIL 12, 2018

The team then creates articles accordingly. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. Our articles give them that.”. And so you get a thousand percent increase in white-paper downloads. marciarjohnston Click To Tweet. What else can I tell them?”

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Parse.ly

NOVEMBER 30, 2020

Whether you’re creating a blog, an ebook, an article, or a video, you need to have the right data in place in order to make informed decisions on your content strategy and ensure continued investment in your content program. In the world of endless digital noise we live in, proving the true value of your content is more important than ever.

Lead Ranking 59

Lead Ranking Webinar Metrics Lead Scoring Top of Funnel 59

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. Many customers who discover your brand through your content are not ready to buy but may be willing to opt in to download your brochure or white paper.

Tools 95

Tools Effectiveness Work Management Marketing Management 95

Ambal's Amusings

AUGUST 20, 2011

White Paper. 2011 CMI Content Marketing Playbook. Enewsletter. Case Study. Testimonials. Microblogging (i.e., Webinar/Webcast. What are the five brand content marketing tactics? Infographics. Online Survey Research Project. Discussion Forum. iPad Application. Multimedia Content Platform.

Webcast 100

Webcast Content Marketing Content Case Study 100

Content Marketing Institute

MARCH 28, 2018

For example, the CMI research team is surveying a segment of our audience with unique educational needs around content marketing to identify their biggest pain points. At CMI, we predominantly send surveys by email invitation to a known audience of interest (e.g., E-books/white papers. LisaBeets Click To Tweet.

Research 98

Research Budget Programs Work Management Marketing Management 98

SnapApp

DECEMBER 4, 2017

The average reader only spends 37 seconds reading an article or blog post. With an average read time of less than one minute, more content writers are realizing the importance of structuring easily scannable articles and using bolding, bullet points, and italics to make important themes stand out from the page. . NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

JUNE 22, 2018

CMI advises tracking leads, contact form fills, downloads, and other easily measurable metrics. For instance, if you are trying to create a piece promoting brand awareness, the article will likely take a broader thought leadership approach. In addition, make sure the goals you select are realistic and measurable.

Top of Funnel 55

Top of Funnel Product Marketing & Strategy Thought Leadership 55

Directive Agency

DECEMBER 7, 2018

According to CMI , blogging is the 3rd most common content marketing activity, surpassed only by email and social media. According to Hubspot , “blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts.” See below: Audience-focused White Papers.

Top of Funnel 74

Top of Funnel Sales Qualified Leads B2B Case Studies 74

Content Marketing Institute

APRIL 9, 2018

Blogs and website articles. Editor’s note: While we used CMI as a reference for this template, the sample data shown does not represent our actual channel plan. Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. newsletters).

Paid Content 105

Paid Content Distribution Paid Search Agency Content 105

Content Marketing Institute

OCTOBER 4, 2018

adults (82%) prefer to read an article based on data than one based on the writer’s opinion. 82% prefer to read article based on data rather than writer’s opinion, @SurveyMonkey #research. Options include: Blog posts and articles. E-guides and white papers. Click To Tweet. And four out of five U.S. Click To Tweet.

Research 106

Research Content Work Management Customer Surveys 106

Parse.ly

JANUARY 19, 2022

Whether you’re looking for insights into your content marketing strategy, trends, or email marketing tips, the CMI blog is your one-stop source. On the blog, you’ll find a wide range of content formats, from white papers and ebooks to podcasts and thought leadership. Content Marketing Institute.

Paid Search Agency 52

Paid Search Agency Enterprise Management SEM Content Marketing 52

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. A mainstay of content marketing, articles provide education or entertainment.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Webbiquity

JANUARY 5, 2016

In this article from Donna Moritz , you’ll discover how three creative businesses used visual content to get results. Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. What does this mean for CMI? Brands have to deliver a consistent value in a consistent voice.

Marketing Budget 100

Marketing Budget Paid Search Agency Top of Funnel Marketing Strategy 100