Exo B2B
NOVEMBER 7, 2023
Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?
Contently
MAY 7, 2021
When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.
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Zoominfo
JANUARY 15, 2019
This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Recently, we published The Ultimate List of Marketing Podcasts. Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals.
Biznology
FEBRUARY 6, 2018
Social networks lived before Friendster did on March 22, 2002. Two things turned me on to online communities back in 1993: I joined The Meta Network , a local DC-based dial-up ISP and one of the seminal persistent virtual online communities, for Internet access and my chris@tmn.com (no longer active) email address. Like this post?
Content4Demand
FEBRUARY 2, 2021
Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article.
Biznology
JULY 17, 2017
The things you can do with social media are broad and cover many aspects of an organization including recruiting, retention, marketing, business development, and client satisfaction. From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients.
BenchmarkONE
OCTOBER 22, 2020
You need leads to feed your inbound marketing strategy, and the more you have, the more chances you have to convert those leads into paying customers. . So, here’s a roundup of sixteen articles on the topic of lead generation to keep your strategies fresh and those leads coming in. . Who doesn’t love a great marketing tool?
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