Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Search is a huge component of digital marketing and ecommerce. pay-per-click or PPC) sit. pay-per-click or PPC) sit. Table of contents What is search marketing?

Search Marketing 123

Search Marketing Paid Search Agency Planning PPC 123

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. Old online marketing links with UTM parameters are no longer being categorized the same way.

Tagging 115

Tagging CPC Cost Per Click Campaigns 115

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

BOP Design

NOVEMBER 27, 2017

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. Acquisition: Channels Driving Traffic.

Marketing Analytics Tools 51

Marketing Analytics Tools Analytics Google Marketing Budget Creation 51

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. When done right, PPC can earn you quality leads. Benefits of PPC.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Convert

DECEMBER 16, 2020

Regardless of your marketing budget, when it comes to reaching your audience, what counts is how good you are at making decisions. But to make the best possible choices for your next marketing campaign, you’ll need accurate data and insight to base your decisions off. Make Your Copy Shine.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Again, this tool is not just for B2B but also B2C.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Directive Agency

APRIL 14, 2022

But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, control complex rules, add heat map trackers, and many more. . But there’s more to the Google Tag Manager (GMT) than meets the eye and this article will explore that in detail. .

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tagging Marketing Management 52

BOP Design

FEBRUARY 5, 2020

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? In this article, we share definitive signs that your strategy is NOT working. Another sign that you need to revamp or update your B2B marketing strategy is the quality of B2B website leads coming. Wonder no more!

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Excelsior Research

AUGUST 22, 2022

Universe has rolled into the blanket of Digital marketing, and it offers more competitive strategies than that of traditional marketing. Everyone publishing their websites, blogs, articles or any kind of informative electronically saved information, desires to be ranked first. How to Perform a SEO Audit?

SEO 52

SEO Lead Scoring Lead Ranking PPC 52

BOP Design

DECEMBER 11, 2018

How do you decide if your content marketing strategy is effective ? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing. The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Content Marketing Marketing Analytics Tools 89

Unbounce

FEBRUARY 13, 2019

Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. ” What does AMP mean for marketers? record scratch*.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 78

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 78

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Navigate the Channel

FEBRUARY 2, 2022

However, traffic might be a better determination of how well your digital marketing campaigns are going. When keeping track of these numbers, make sure you can easily spot any big changes like a large marketing campaign or even a change in the Google algorithm. Traffic Sources. Bounce Rate. Type of Visitor Device.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Navigate the Channel

SEPTEMBER 6, 2023

In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence. According to recent statistics, mobile devices account for a substantial portion of web traffic, and this trend is expected to continue growing.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

KoMarketing Associates

OCTOBER 9, 2018

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year. The author has no affiliation with any of the tools mentioned.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. You can increase your brand awareness and website traffic all while connecting with consumers. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing?

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. 17 Helpful Google Marketing Tools for Business.

Google 78

Google Adsense Tools Doubleclick 78

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. Some marketers see ROI on TikTok ? Google PPC ads still drive a solid cost per lead (CPL)? This article will walk you through the steps necessary to do that. Sign me up. Rather watch a video? Check it out here.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Marketing Insider Group

APRIL 4, 2024

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. You can track which platforms their buyers are using the most with data-driven tools, like Google Analytics.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

seo.co

MAY 1, 2022

It is because they already found their answers from the top-ranked websites that Google recommended. Simply put, Google rewards you if you offer more on the table. Monitor your traffic and keep a record of your factor diversity. You can use several apps for this, such as Ahrefs , Moz or our own Google Website Rankings Checker.

Google 98

Google De-duplication SEO Keywords 98

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Today we are forced to compete with Google and it’s constantly changing Knowledge Graph.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Today we are forced to compete with Google and it’s constantly changing Knowledge Graph.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. According to Gitnux , 70% of brands generate more sales with SEO than PPC, although the return on investment varies depending on different factors. B2B SEO is important, and there are statistics to back it up.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

DivvyHQ

JULY 23, 2019

As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Properly optimizing your website is a crucial step to gaining traffic to your website. Goal setting is arguably the most essential part of digital marketing. Who is bringing in the most traffic for their core content pages?

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Attract prospects. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential. How to connect your marketing and sales data. UTM parameters.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Directive Agency

JULY 17, 2019

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their demos.

Top of Funnel 61

Top of Funnel Marketing Funnels Tactics Conversion 61