BOP Design

JUNE 13, 2019

Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships? Case studies for B2B buyers can be either ungated or gated.

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Read the entire article or post. I repeat, read the entire article or post. B2B marketers doing ABM may be just right.

Curation 134

Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. In the article, Frédéric Dubut, Senior Program Manager at Bing says. There are some exciting predictions about what lies ahead for marketing in my news feeds these days.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. But the debate is, at this point, purely academic.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Officially, on the Instant Articles site, Facebook discloses that this product will open for all publishers.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 9, 2020

When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . To learn more about how to increase your user’s experience on your website, visit Marketo. For example, when you look for the “best B2B website designs” on desktop, you will type just that.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

APRIL 6, 2018

Things are repositories for the meaning people project on them,” wrote Julie Beck, a psychology editor for The Atlantic , in an article about our sometimes irrational attachment to belongings. It’s the responsibility of the product, design, enablement, and leadership teams to serve the customer so well that they exalt in its utility.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

This is very exciting news for B2B marketing professionals and any marketer with a complex sales cycle, especially since the offline conversion data will be incorporated into existing AdWords conversion data. Marketo Integration. Why This Matters. Now, however, companies can measure and optimize for true qualified lead generation.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

AUGUST 31, 2017

Why is engagement on Twitter so important for B2B marketers? Engagement on Twitter is crucial for B2B marketers because the more you increase your engagement with your followers, the more you increase brand awareness, customer support, and advocacy. Does it differ for B2B vs. B2C? Final Thoughts.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 14, 2017

This could potentially change the game for marketers in the same way that live video and instant articles have increased brands delivery of content to users. For B2B marketers, in particular, engaging a very specific audience is the essential to success on any channel. What Facebook Watch Could Mean For Marketers.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

If the results for your keyword searches are mostly definitions of the term or industry “how to” articles, that means the target audience is looking for information. If the content is mostly detailed instructional articles, those terms are probably being used by lower-level influencers and practitioners.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Every great B2B company started out as an entrepreneur’s dream. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. MKTG4904: Thought Leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. Well, I’m going to guess for your business, you probably need them Marketo certified anyway.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JUNE 29, 2018

In the latest Top Performance in Sales Prospecting research report, 488 B2B buyers revealed the top five offers that are most likely to sway them to accept a meeting or connect with you. There’ve been numerous articles claiming that it’s history. If you can do this, you have the best shot at buyers accepting a meeting with you.

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

EveryoneSocial

JUNE 11, 2019

Below, you’ll find the main sections of this article that you can jump to: Who is Televerde? Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” The takeaway here is that this article could have encompassed hundreds of women who’ve influenced content marketing. I find them inspirational and awe-inspiring.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

JUNE 8, 2018

In fact, according to his daughter Marcy in a WSJ article of a few years ago: “[Syms] salespeople are still called ‘educators,’ she says, which follows his habit. ‘He The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , The solution is nurturing, buy how do you do that?

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

JULY 16, 2015

Adjust the messaging on your ad, based on the segment you are targeting: For example, your ad copy and image will be different if you are targeting a B2B audience vs. a B2C audience. Dark posts make testing a lot easier since you do not have to publish the same article or ad twice on your newsfeed or company updates.

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

LinkedIn offers 80% of social media B2B leads , for example. Ann Smarty, one of the biggest names in digital marketing, said this in her article for Digital Marketer : “The great thing about digital marketing is that ingenuity and creativity can always win over big marketing budgets.”.and Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

ANNUITAS

JULY 24, 2014

I thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year. Possibly the biggest challenge in an evolving B2B marketing environment, but the one that is the hardest to get right. Director of Content Marketing at ON24. Marketing’s Friend.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts make testing a lot easier since you do not have to publish the same article or ad twice on your newsfeed or company updates. At Marketo we frequently use dark posts because of the many benefits mentioned above. Social Media b2b Consumer' Dark Posts In Action. 30% click through rate and Test B received a.21%

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

EveryoneSocial

JULY 24, 2018

While the importance of social media has been taken more seriously by companies in the last few years, many (particularly in the B2B space) are not focusing much attention as they should to social. More than ever, B2B needs to focus on becoming a complete social business. Why is Being a Social Business Important for B2B?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Use your inside sales people or a B2B telemarketing service to follow up on the phone. What might you implement after reading this article? The post 13 Marketing Tactics to Boost Your Event ROI appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 16, 2017

So far this year, Google has launched a number of new features designed to make search results more user-friendly—and to claim more clicks for themselves: Search Carousels —In February, new carousels popped up above search results for a variety of B2B queries. Image source: Search Engine Land.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113