5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. all offer robust APIs to their data and services. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

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Instagram Has Limited (or Cut off) API Data Available to Developers. Here's What That Means.

Hubspot

Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others -- without warning. Our Experts Weigh In: Instagram Has Limited (or Cut Off) API Data Available to Developers.

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Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Connect with HubSpot

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. I’m humbled to have these three firms, whom we so respect, take an ownership stake in HubSpot.

Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

Other enhancements allow deeper visitor tracking, including tracking tags on Web pages not hosted at Genoo; improved customer scoring; progressive profiling; unlimited custom fields on the lead table (Albee said no client has ever asked for custom fields anywhere else); and an expanded Application Program Interface (API) to accept leads from other systems. hubspot search engine optimization marketing automation low cost marketing software web contact management genoo

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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The Science Behind Brand Success on Instagram [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising. To read more content like this, subscribe to Agency Post.

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Interview with Cory Munchbach

Onalytica B2B

From a bit more of a distance, ChiefMarTech’s Scott Brinker , Spotify’s Mayur Gupta , Hubspot’s Brian Halligan , and Saastr’s Jason Lemkin are perspectives I often look to. Cory Munchbach – SVP of Strategy at BlueConic ?.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

The portal provides a standardised catalogue, a list of apps and web tools reusing these data, a SPARQL endpoint query editor and rest API access, and tips on how to make best use of the site. All data is accessible through API. HubSpot : A large repository of marketing data.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Ignite Tech

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

CEO Insights: AI’s Last Mile

Ignite Tech

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

You can subscribe to HubSpot content using Messenger here. 7) Snapchat added Geofilters to its ads API. Snapchat announced it would be adding Sponsored Geofilters to its ads API this month, making it easier for brands to customize and launch Geofilters for specific locations and events.

The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). ” — HubSpot (Video).

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4 Key Questions We Have for Mark Zuckerberg

Hubspot

where HubSpot's Social Campaign Strategy Associate Henry Franco and I will be on the ground to cover Zuckerberg's hearings, I thought about what some of those questions are. According to HubSpot Web Developer Dmitry Shamis, it poses the question: "Should we extend GDPR rules beyond Europe?".

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. 12) HubSpot. If you're a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Reputation is everything.

Facebook Might Be Dealing With More Data Misuse -- This Time, From Javascript Trackers

Hubspot

This time, the culprit might be the "login with Facebook" API and the third-party JavaScript trackers embedded on websites that use it. This couldn’t come at a more inconvenient time for Facebook," says Henry Franco, HubSpot's social campaign strategy associate.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It can connect with others through standard APIs.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Ignite Tech

This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips.

Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. In fact, mobile apps were often built to harness multiple back-end services, some internal to the company, others available via external APIs from other providers.

The 5 Best Messaging Apps for Marketing in 2017

Hubspot

At HubSpot, we use chatbots to automate Facebook conversations with people. Verified service accounts have access to 9 advanced APIs and WeChat payment. At HubSpot, we knew Slack could be an effective content delivery channel, so we decided to offer a Slack blog subscription.

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3 thoughts on Marketo’s domain outage this week

chiefmartech

In contrast, one of the classier responses I saw was from Tim Merrill , a product designer at HubSpot, who tweeted this: “There but by the grace of god.” Their software collects leads, which then get passed into Marketo using APIs behind the scenes.

Salesforce to acquire Mulesoft because, hey, it’s a world of infinite cloud services

chiefmartech

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty heft premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy?

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” HubSpot is considered a SaaS product -- and, actually, I bet a lot of applications you use every day are SaaS products. 14) API.

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Facebook Launches New Groups Feature

Hubspot

Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. Facebook is now adding group information to the Graph API, enabling group information to be used by third party developers. Connect with HubSpot

How to Create Your Own Marketing Automation Stack for Less than $300/month

Leadfeeder

Examples of full-stack solutions include systems such as Hubspot and Marketo. Full-Stack’ and ‘Custom-Stack’ Options, Features, and Costs We looked at the pricing and features of four prominent full-stack marketing automation platforms: Hubspot. Sales managers can utilize the pipeline and lead management features, while marketing managers can make use of the free Hubspot Marketing platform.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. An open API to import contacts from other sources is due by the end of February. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” HubSpot is considered a SaaS product -- and, actually, I bet a lot of applications you use every day are SaaS products. 14) API.

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ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.