Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Holy, Hubspot! 4 Easy Steps to Real-time Lead Fulfillment

NetLine

We have lots of customers who are using the Portal to load up their sales pipeline in Hubspot by generating leads with content syndication on our lead generation network. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

What Is an API? The Answer in 300 Words or Less

Hubspot

But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website. What is an API? What is an API endpoint?

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5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. all offer robust APIs to their data and services. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

API 101

Instagram Has Limited (or Cut off) API Data Available to Developers. Here's What That Means.

Hubspot

Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others -- without warning. Our Experts Weigh In: Instagram Has Limited (or Cut Off) API Data Available to Developers.

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A Marketer's Guide to APIs

Hubspot

One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). To keep up with the future of marketing, you need to understand APIs and how they may integrate with your strategies. Connect with HubSpot

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. There are many complexities to integrations, but to keep things simple, in this article we’ve called them: Direct API Integrations. Direct API Integrations Direct API integrations are the integrations you probably think of when you hear the word “integration.” Advantages of Direct API Integrations: Robust.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Direct API Integrations Direct API integrations are the integrations you probably think of when you hear the word “integration.”

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Direct API Integrations Direct API integrations are the integrations you probably think of when you hear the word “integration.”

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Connect with HubSpot

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. I’m humbled to have these three firms, whom we so respect, take an ownership stake in HubSpot.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Unriddled: A Secret Google Memo, Alexa Microwave, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. Twitter announced last week that a now-resolved issue with one of its APIs might have sent some users' direct messages (DMs) to third-party developers who "weren't authorized to see them." HubSpot News

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

Other enhancements allow deeper visitor tracking, including tracking tags on Web pages not hosted at Genoo; improved customer scoring; progressive profiling; unlimited custom fields on the lead table (Albee said no client has ever asked for custom fields anywhere else); and an expanded Application Program Interface (API) to accept leads from other systems. hubspot search engine optimization marketing automation low cost marketing software web contact management genoo

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Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need

Hubspot

This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The Snap Kit launch comes at a time when social networks, like Facebook, are dealing with particularly high scrutiny for the way these login APIs can be misused , such as the improper sharing of personal user data, even if unintentional. HubSpot NewsWelcome one, welcome all to a very warm Wednesday.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API. Some CRM vendors make API access a profit center while others lack an API.).

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Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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The Science Behind Brand Success on Instagram [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising. To read more content like this, subscribe to Agency Post.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Thankfully, most CRMs have extensive API documentation that can walk a developer through integrating your product. Here at ezCater , we integrated our product with Hubspot using Hubspot’s suite of APIs, the key one being the contacts API.

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Google Has New Rules for Gmail App Developers. Here's What You Need to Know.

Hubspot

Google announced last week that it would be making major changes to Gmail API platform. If I understand it correctly, this change to gmail APIs is major. Google is hardly the first to enforce API and app developer restrictions of this kind.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. An open API to import contacts from other sources is due by the end of February. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Ignite Tech

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

The portal provides a standardised catalogue, a list of apps and web tools reusing these data, a SPARQL endpoint query editor and rest API access, and tips on how to make best use of the site. All data is accessible through API. HubSpot : A large repository of marketing data.

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What’s Trending for January 2019

Stevens & Tate

AdWords API capabilities for TV targeting will be accessible to advertisers beginning on January 8. HubSpot Reorienting Itself As Platform Vendor. HubSpot has long been known as a product suite, but that’s changing soon as it realigns itself as a platform vendor.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It can connect with others through standard APIs.

CEO Insights: AI’s Last Mile

Ignite Tech

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

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The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). ” — HubSpot (Video).

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Interview with Cory Munchbach

Onalytica B2B

From a bit more of a distance, ChiefMarTech’s Scott Brinker , Spotify’s Mayur Gupta , Hubspot’s Brian Halligan , and Saastr’s Jason Lemkin are perspectives I often look to. Cory Munchbach – SVP of Strategy at BlueConic ?.

Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Leadspace

Dynamics customers who have already been using Leadspace via our custom API offer a glimpse into the kinds of exciting opportunities that lie ahead.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.