Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Holy, Hubspot! 4 Easy Steps to Real-time Lead Fulfillment

NetLine

We have lots of customers who are using the Portal to load up their sales pipeline in Hubspot by generating leads with content syndication on our lead generation network. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps.

5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. all offer robust APIs to their data and services. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

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HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Instagram Has Limited (or Cut off) API Data Available to Developers. Here's What That Means.

Hubspot

Late last week, it was discovered that Instagram had lowered the rate limit for its Platform API for some developers and completely removing access to it for others -- without warning. Our Experts Weigh In: Instagram Has Limited (or Cut Off) API Data Available to Developers.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. There are many complexities to integrations, but to keep things simple, in this article we’ve called them: Direct API Integrations. Direct API Integrations Direct API integrations are the integrations you probably think of when you hear the word “integration.” Advantages of Direct API Integrations: Robust.

8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Connect with HubSpot

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. I’m humbled to have these three firms, whom we so respect, take an ownership stake in HubSpot.

Unriddled: A Secret Google Memo, Alexa Microwave, and More Tech News You Need

Hubspot

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. Twitter announced last week that a now-resolved issue with one of its APIs might have sent some users' direct messages (DMs) to third-party developers who "weren't authorized to see them." HubSpot News

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

Other enhancements allow deeper visitor tracking, including tracking tags on Web pages not hosted at Genoo; improved customer scoring; progressive profiling; unlimited custom fields on the lead table (Albee said no client has ever asked for custom fields anywhere else); and an expanded Application Program Interface (API) to accept leads from other systems. hubspot search engine optimization marketing automation low cost marketing software web contact management genoo

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Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need

Hubspot

This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The Snap Kit launch comes at a time when social networks, like Facebook, are dealing with particularly high scrutiny for the way these login APIs can be misused , such as the improper sharing of personal user data, even if unintentional. HubSpot NewsWelcome one, welcome all to a very warm Wednesday.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API. Some CRM vendors make API access a profit center while others lack an API.).

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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Google Has New Rules for Gmail App Developers. Here's What You Need to Know.

Hubspot

Google announced last week that it would be making major changes to Gmail API platform. If I understand it correctly, this change to gmail APIs is major. Google is hardly the first to enforce API and app developer restrictions of this kind.

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

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The Science Behind Brand Success on Instagram [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising. To read more content like this, subscribe to Agency Post.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Ignite Tech

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. An open API to import contacts from other sources is due by the end of February. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

The portal provides a standardised catalogue, a list of apps and web tools reusing these data, a SPARQL endpoint query editor and rest API access, and tips on how to make best use of the site. All data is accessible through API. HubSpot : A large repository of marketing data.

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CEO Insights: AI’s Last Mile

Ignite Tech

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It can connect with others through standard APIs.

Interview with Cory Munchbach

Onalytica B2B

From a bit more of a distance, ChiefMarTech’s Scott Brinker , Spotify’s Mayur Gupta , Hubspot’s Brian Halligan , and Saastr’s Jason Lemkin are perspectives I often look to. Cory Munchbach – SVP of Strategy at BlueConic ?.

How to Create Your Own Marketing Automation Stack for Less than $300/month

Leadfeeder

Examples of full-stack solutions include systems such as Hubspot and Marketo. Full-Stack’ and ‘Custom-Stack’ Options, Features, and Costs We looked at the pricing and features of four prominent full-stack marketing automation platforms: Hubspot. Sales managers can utilize the pipeline and lead management features, while marketing managers can make use of the free Hubspot Marketing platform.

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Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Leadspace

Dynamics customers who have already been using Leadspace via our custom API offer a glimpse into the kinds of exciting opportunities that lie ahead.

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The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). ” — HubSpot (Video).

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

chiefmartech

It requires these major martech providers to become true platforms, with open APIs and broad extensibility, but essentially all of them — including Adobe and Marketo — are committed to that path. The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As

April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

You can subscribe to HubSpot content using Messenger here. 7) Snapchat added Geofilters to its ads API. Snapchat announced it would be adding Sponsored Geofilters to its ads API this month, making it easier for brands to customize and launch Geofilters for specific locations and events.

The Must-Have Features in Marketing Operations Software

Integrate

According to Scott Brinker , VP Platform Ecosystem at HubSpot and Editor at chiefmartech.com, there are now 6,829 MarTech solutions from 6,242 unique vendors. Other solutions may offer a user-friendly interface for open API integration which does not require custom coding.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Ignite Tech

This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips.

20 Google Analytics Alternatives for 2018

Leadfeeder

The tool also includes an extensive API library to integrate Mixpanel with your marketing stack. HubSpot If you’re looking for a one-stop-shop for many of your marketing needs, HubSpot does a lot. Among HubSpot’s many tools in its marketing platform are site and SEO analytics. HubSpot aids with the lifecycle of a marketing campaign from creation to sales follow-up. Marketo Marketo is another robust marketing automation platform similar to HubSpot.

Why Facebook Removed 5,000 Ad Targeting Options (And What to Expect Next)

Hubspot

Eventually, that certification requirement will be rolled out to other countries and advertisers using such other Facebook tools as its APIs. Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools.

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. In fact, mobile apps were often built to harness multiple back-end services, some internal to the company, others available via external APIs from other providers.