5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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Holy, Hubspot! 4 Easy Steps to Real-time Lead Fulfillment

NetLine

We have lots of customers who are using the Portal to load up their sales pipeline in Hubspot by generating leads with content syndication on our lead generation network. To make the flow of leads even simpler, the Portal can be connected directly to Hubspot in a few quick steps.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

Demandbase API vs ReachForce Form Appending Solutions

Reachforce

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies.

5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. all offer robust APIs to their data and services. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. There are many complexities to integrations, but to keep things simple, in this article we’ve called them: Direct API Integrations. Direct API Integrations Direct API integrations are the integrations you probably think of when you hear the word “integration.” Advantages of Direct API Integrations: Robust.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

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8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Connect with HubSpot

Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need

Hubspot

This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The Snap Kit launch comes at a time when social networks, like Facebook, are dealing with particularly high scrutiny for the way these login APIs can be misused , such as the improper sharing of personal user data, even if unintentional. HubSpot NewsWelcome one, welcome all to a very warm Wednesday.

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Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Three Reasons HubSpot Raised Another Funding Round. I’m humbled to have these three firms, whom we so respect, take an ownership stake in HubSpot.

Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot News

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. To me, it looks like a reaction to the success of other low cost small business systems, including HubSpot , Act-On Software , and Pardot. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

Other enhancements allow deeper visitor tracking, including tracking tags on Web pages not hosted at Genoo; improved customer scoring; progressive profiling; unlimited custom fields on the lead table (Albee said no client has ever asked for custom fields anywhere else); and an expanded Application Program Interface (API) to accept leads from other systems. hubspot search engine optimization marketing automation low cost marketing software web contact management genoo

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Can you do top-of-funnel marketing automation without CRM?

Biznology

During our research, we identified one vendor – LeadsBridge – that is attempting to close this air gap by offering integration services to proprietary CRMs with an API. Some CRM vendors make API access a profit center while others lack an API.).

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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Interview with Cory Munchbach

Onalytica B2B

From a bit more of a distance, ChiefMarTech’s Scott Brinker , Spotify’s Mayur Gupta , Hubspot’s Brian Halligan , and Saastr’s Jason Lemkin are perspectives I often look to. Cory Munchbach – SVP of Strategy at BlueConic ?.

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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Big Data: 70 Amazing Free Data Sources You Should Know for 2018

Altitude Branding

The portal provides a standardised catalogue, a list of apps and web tools reusing these data, a SPARQL endpoint query editor and rest API access, and tips on how to make best use of the site. All data is accessible through API. HubSpot : A large repository of marketing data.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Ignite Tech

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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How to Create Your Own Marketing Automation Stack for Less than $300/month

Leadfeeder

Examples of full-stack solutions include systems such as Hubspot and Marketo. Full-Stack’ and ‘Custom-Stack’ Options, Features, and Costs We looked at the pricing and features of four prominent full-stack marketing automation platforms: Hubspot. Sales managers can utilize the pipeline and lead management features, while marketing managers can make use of the free Hubspot Marketing platform.

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CEO Insights: AI’s Last Mile

Ignite Tech

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

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The Science Behind Brand Success on Instagram [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising. To read more content like this, subscribe to Agency Post.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It can connect with others through standard APIs.

The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). ” — HubSpot (Video).

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Good News for Microsoft Dynamics Customers: New Integration Brings Winning Combo of AI, Big Data

Leadspace

Dynamics customers who have already been using Leadspace via our custom API offer a glimpse into the kinds of exciting opportunities that lie ahead.

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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

You can subscribe to HubSpot content using Messenger here. 7) Snapchat added Geofilters to its ads API. Snapchat announced it would be adding Sponsored Geofilters to its ads API this month, making it easier for brands to customize and launch Geofilters for specific locations and events.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Ignite Tech

This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

20 Google Analytics Alternatives for 2018

Leadfeeder

The tool also includes an extensive API library to integrate Mixpanel with your marketing stack. HubSpot If you’re looking for a one-stop-shop for many of your marketing needs, HubSpot does a lot. Among HubSpot’s many tools in its marketing platform are site and SEO analytics. HubSpot aids with the lifecycle of a marketing campaign from creation to sales follow-up. Marketo Marketo is another robust marketing automation platform similar to HubSpot.

5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. In fact, mobile apps were often built to harness multiple back-end services, some internal to the company, others available via external APIs from other providers.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. An open API to import contacts from other sources is due by the end of February. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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Facebook Might Be Dealing With More Data Misuse -- This Time, From Javascript Trackers

Hubspot

This time, the culprit might be the "login with Facebook" API and the third-party JavaScript trackers embedded on websites that use it. This couldn’t come at a more inconvenient time for Facebook," says Henry Franco, HubSpot's social campaign strategy associate.

3 thoughts on Marketo’s domain outage this week

chiefmartech

In contrast, one of the classier responses I saw was from Tim Merrill , a product designer at HubSpot, who tweeted this: “There but by the grace of god.” Their software collects leads, which then get passed into Marketo using APIs behind the scenes.

4 Key Questions We Have for Mark Zuckerberg

Hubspot

where HubSpot's Social Campaign Strategy Associate Henry Franco and I will be on the ground to cover Zuckerberg's hearings, I thought about what some of those questions are. According to HubSpot Web Developer Dmitry Shamis, it poses the question: "Should we extend GDPR rules beyond Europe?".

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. 12) HubSpot. If you're a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Reputation is everything.