5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. MICROSERVICES & APIs. all offer robust APIs to their data and services. The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix.

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5 Disruptions to Marketing, Part 2: Microservices & APIs (2018 Update)

chiefmartech

MICROSERVICES & APIS (2018 Update). The mash-up possibilities of APIs have inspired an explosion of combinatorial innovation. touchpoints in the API economy). This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter.

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A Marketer's Guide to APIs

Hubspot

One solution to this problem can be leveraging the work and data of others, available on the web through Application Programing Interfaces (APIs). To keep up with the future of marketing, you need to understand APIs and how they may integrate with your strategies. Connect with HubSpot

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HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

Other enhancements allow deeper visitor tracking, including tracking tags on Web pages not hosted at Genoo; improved customer scoring; progressive profiling; unlimited custom fields on the lead table (Albee said no client has ever asked for custom fields anywhere else); and an expanded Application Program Interface (API) to accept leads from other systems. hubspot search engine optimization marketing automation low cost marketing software web contact management genoo

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The Science Behind Brand Success on Instagram [Infographic]

Hubspot

This post originally appeared on HubSpot's Agency Post. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising. To read more content like this, subscribe to Agency Post.

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What Makes a Good Marketing Platform? Rules for Platformality

Customer Experience Matrix

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. But, to my mind, a real marketing platform needs more than just an app store and a published API.

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8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]

Hubspot

If you’re using HubSpot's Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools -- Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more -- in one place. Connect with HubSpot

Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Connect with HubSpot

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. In general, though, HubSpot’s growth strategy seems to rely more on expanding services than features.

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Infer

If you are building an AI-First application, you need to follow the data — and you need a lot of data — so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. AI is hot, I mean really hot.

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The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). ” — HubSpot (Video).

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” HubSpot is considered a SaaS product -- and, actually, I bet a lot of applications you use every day are SaaS products. 14) API.

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)

Hubspot

moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” HubSpot is considered a SaaS product -- and, actually, I bet a lot of applications you use every day are SaaS products. 14) API.

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. 12) HubSpot. If you're a HubSpot customer, HubSpot Social Inbox lets you set up specific streams for users and search terms you want to monitor. Reputation is everything.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

You can subscribe to HubSpot content using Messenger here. 7) Snapchat added Geofilters to its ads API. Snapchat announced it would be adding Sponsored Geofilters to its ads API this month, making it easier for brands to customize and launch Geofilters for specific locations and events.

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3 thoughts on Marketo’s domain outage this week

chiefmartech

In contrast, one of the classier responses I saw was from Tim Merrill , a product designer at HubSpot, who tweeted this: “There but by the grace of god.” Their software collects leads, which then get passed into Marketo using APIs behind the scenes.

The 5 Best Messaging Apps for Marketing in 2017

Hubspot

At HubSpot, we use chatbots to automate Facebook conversations with people. Verified service accounts have access to 9 advanced APIs and WeChat payment. At HubSpot, we knew Slack could be an effective content delivery channel, so we decided to offer a Slack blog subscription.

Spring 2016 Product Release Highlights

Captora

Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

Free Ebook: How HubSpot Does Inbound: Creating a Content Machine. We reveal all the answers that lie behind HubSpot’s content creation machine in our latest ebook, How HubSpot Does Inbound: Creating a Content Machine. This new API actually helps sift through all the noise.

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CEO Insights: AI’s Last Mile

Infer

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

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35 Tech Terms Translated Into Plain English

Hubspot

Check out HubSpot''s 404 page here. It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). APIs facilitate the data needed to provide solutions to customer problems.

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5 Disruptions to Marketing, Part 4: Digital Everything

chiefmartech

Microservices & APIs (and open source) form the fabric of marketing infrastructure. In fact, mobile apps were often built to harness multiple back-end services, some internal to the company, others available via external APIs from other providers.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems.

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Hubspot

Note: If you''re an Enterprise HubSpot customer, you can run a Revenue Report using a Contacts or Companies Report. If you have HubSpot CRM, there is no setup necessary (and if you don''t have it yet, you can sign up at hubspot.com/sales ).

How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. These providers provide API access, too, so you can automate your research as well.

Is marketing technology entering a post-platform era?

chiefmartech

Some of this is being achieved through better platform support by the major marketing clouds (Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc.), But still, there are a limited number of ways to pass data around through APIs.

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10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

Hubspot

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Why: Proofreading software is everywhere -- and we use it a lot here at HubSpot.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.

17 of the Best WordPress Plugins for Marketers

Hubspot

it integrates with a ton of email marketing providers such as MailChimp, HubSpot, AWeber, Infusionsoft, Constant Contact, Campaign Monitor, and more. 40,296. That's the number of plugins on WordPress.

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here. In the realm of visual searches, it’s all about the Cloud Vision API -- the technology that allows Google to analyze and determine the content of images.

A Step-by-Step Guide to Advertising on Instagram

Hubspot

Facebook Ads API. For more on the Facebook Ads API option, check out this page.). Here at HubSpot, we like to name them in this format: Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator.

Nimble Adds Social Data to CRM

Customer Experience Matrix

Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. An open API to import contacts from other sources is due by the end of February. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. I had an intriguing demonstration yesterday from social CRM vendor Nimble.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. Social media monitoring is vital for virtually every B2B or B2C brand.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

HubSpot customers: You can also do this in Social Inbox. 7) HubSpot Research. Another great resource for free marketing, sales, and business data is our very own HubSpot Research. Google Charts is an API tool that lets you create custom charts for embedding.