Martech

MAY 15, 2024

When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! It’s easy to see why search dominates the long-tail concept, though.

Long Tail Marketing 110

Long Tail Marketing Case Studies Case Study Studies 110

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. Free SEO analytics reports are available from Google Analytics.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

MAY 2, 2021

Driving traffic to your website or online store from YouTube also boosts your Google Search ranking. That is just another way of saying that it creates long-term awareness for prospects engaging with the brand over time. Having custom thumbnails have been shown to help your videos rank higher in search. YouTube Analytics.

Youtube 135

Youtube Budget Programs B2B Marketing SEO 135

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Deeper Support for Traffic Mirroring and Splits.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

seo.co

FEBRUARY 24, 2022

I always like to use Amazon as the perfect example of targeting the long tail. Not only were they searchable on the site itself, but they were readily indexed by the search engines who drove the largest amount of traffic, especially in the earlier days. internal linking, backlinks, etc.) internal linking, backlinks, etc.)

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Increased and steady flow of organic traffic . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. .

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Brightedge

JULY 22, 2022

In addition, Google Analytics 4 data is now also available in Search Console Insights. Google’s Search Console is just getting better and better, allowing webmasters and marketers to get crucial data about how search traffic is interacting with their assets. Google Adds Google Analytics 4 (GA4) Support to Search Console Insights.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Long-Tail Keywords Continue to Grow. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

seo.co

JANUARY 20, 2021

I always like to use Amazon as the perfect example of targeting the long tail. Not only were they searchable on the site itself, but they were readily indexed by the search engines who drove the largest amount of traffic, especially in the earlier days. internal linking, backlinks, etc.) internal linking, backlinks, etc.)

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Parse.ly

JULY 29, 2021

To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. They publish owned content through IGTV to spotlight first-person experiences from guests. Instead, growth in website traffic might be a better KPI for top-of-the-funnel content.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

KoMarketing Associates

JUNE 5, 2014

ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. the Display Network). Why is it important? placement}.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Biznology

NOVEMBER 19, 2012

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. In the Traffic Sources section, you see the percent of people who come to your website from search, referrals (e.g. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. That, in a nutshell, is “intent data.”. Everstring.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Identify one or two ideal customer personas who are of high value to your business.

Ideal Customer Profiles 306

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 306

Hubspot

JULY 22, 2015

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. HubSpot customers can use the Keyword Tool do just that.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention. Jump to a Way to Drive More Traffic.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? For non-HubSpot users, Google Analytics is a good option for measuring blog traffic over time.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Paid Search. Online Display. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Outbrain

JANUARY 21, 2019

Google Analytics account creation. As optimization is impossible without analytics, you’ll need to use various SEO tools. These will help you process and understand your website’s data, such as traffic and conversions, to discover your site’s strengths and weaknesses. The best way to do this is with long tail keywords.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

MAY 20, 2010

In today's post we will cover quick and easy ways to brainstorm new content ideas by reviewing your website analytics. The Extra Long Tail - Say for example your website sells small electrical supplies. Is there a subset of phrases that drive a lot of traffic & convert at a decent rate? Check out Shaun's Bio.

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Marketing Insider Group

MARCH 7, 2021

Like Hootsuite, the platform also offers social media analytics tools to help you measure and report on your performance. Spredfast is another social marketing and engagement platform for scheduling and sharing content, social listening and analytics. Analytics, Keyword Discovery & SEO. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. You can easily customize your blog with plug-ins and themes.

Top of Funnel 303

Top of Funnel Paid Search Agency Companies Marketing Automation Services 303