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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Trending Sources

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Goals and Conversions. Keyword Conversions- SEO.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right.

Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution

bizible

As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. Decreasing Direct Traffic.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. ” How Referral Traffic Works.

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10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Which sources sent the most traffic to your site last month? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. From direct traffic?

Demand Generation’s Secret Weapon: Google Analytics

emedia

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Google Analytics only shows you the activity on your website. Here’s an example of one of the most powerful traffic-driving insights in GA.

Should you stop (organic) social media activity?

Biznology

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” million likes) had a conversion rate of.00011%. Look at your analytics.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. The Essential Cheat Sheet of Cover Photo Sizes " is a great example of this. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic?

CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. ” How Referral Traffic Works.

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Google Analytics Part 2: Digging Deeper into Key Metrics

BOP Design

This article is a follow-up to Google Analytics Part 1: An Introduction for New Users. Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. Acquisition: Channels Driving Traffic.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. And here you can see an interesting wrinkle in the story about web analytics. Image: Courtesy of Birmingham Business Journal.

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Conversion Rate.

Social Media Metrics & Analytics; Measuring Success

NuSpark

CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. That’s exposure; and that can lead to a conversion. . Answer: ((Retweets Given + @replies)/ Total Followers)) x 100 = Conversion Rate. .

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Examples: Query type: Research.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. How can you measure all of the sources that contributed to a conversion–not just the last click? How can you take action on analytics reports?

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

Flooded with Data but Lacking Insight? Consider Usage Analytics

Aberdeen CMO Essentials

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. Consider another example.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Every day, retailers watch customers leave their stores without making a purchase.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Referral Traffic to Content Marketing Campaign.

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends.

7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

But all of them are amazing examples of what can happen when you get creative with your inbound strategy. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it.

How to Obtain Positive Marketing ROI with Revenue Analytics

bizible

Revenue analytics is the process of discovering where your revenue came from. B2B sales cycles are long and revenue analytics track touchpoints through the entire funnel, from first anonymous visit to closed deal. Conversion Rates.

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

In this post, we’ll not only answer that question, but also take a look at why marketers are investing more in the stack, and look at common frameworks and examples to get you going. . . Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts.

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9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. How do you navigate Google Analytics.