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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Trending Sources

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Goals and Conversions. Keyword Conversions- SEO.

An Overview of Google Analytics Goals & Conversion Metrics

NuSpark

Conversions and Website Goals; A Primer. . There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. For example, most of our clients use Facebook to capture leads or gain awareness; they’re using Facebook to meet a goal of gaining fans, followers, subscribers, or to obtain some kind of conversion.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing.

Flooded with Data but Lacking Insight? Consider Usage Analytics

Aberdeen CMO Essentials

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Software usage analytics can help provide a boost to your marketing technology stack, leading to deeper customer engagement and real business results. Supercharge Web Analytics. Consider another example.

Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution

bizible

As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. Decreasing Direct Traffic.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. From direct traffic?

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. ” How Referral Traffic Works.

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10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Which sources sent the most traffic to your site last month? Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection.

3 Easy Ways to Increase Site Conversions

Vertical Response

Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Your posts may lead readers down the conversion funnel, but they should be useful enough to stand on their own.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. ” How Referral Traffic Works.

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

We'll excitedly watch as we see a burst of new traffic to our site. The Essential Cheat Sheet of Cover Photo Sizes " is a great example of this. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

She may not have made a purchase, but the retailer has collected data that can be linked to that specific user—possibly through the brand’s retail app that shares location analytics data from her phone. Every day, retailers watch customers leave their stores without making a purchase.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic?

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. And here you can see an interesting wrinkle in the story about web analytics. Image: Courtesy of Birmingham Business Journal.

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Conversion Rate.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. How can you measure all of the sources that contributed to a conversion–not just the last click? How can you take action on analytics reports?

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write Headlines Like David Ogilvy.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Referral Traffic to Content Marketing Campaign.

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends.

7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

But all of them are amazing examples of what can happen when you get creative with your inbound strategy. It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it.

Social Media Metrics & Analytics; Measuring Success

NuSpark

CMO’s are tracking social media by website visits and page views, then repeat visits, then the NUMBER of followers or friends, then conversion rate. That’s exposure; and that can lead to a conversion. . Answer: ((Retweets Given + @replies)/ Total Followers)) x 100 = Conversion Rate. .

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Examples: Query type: Research.

How to Boost Traffic and Conversions with Long-Tail Keywords

Writtent

If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization: a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic. loads of visitors mean absolutely nothing without conversions.