Martech

APRIL 4, 2024

Enhanced forecast accuracy insights with AI Comparison. This feature streamlines the process of analyzing email strategies and enables quick adjustments to improve engagement and effectiveness. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. The content of your relational email should be inspiring, informational, or educational.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Are they showing us our “must-have” features? Click here to download!

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Phone numbers.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Are they showing us our “must-have” features?

Marketing Management 96

Marketing Management Vendors Analytics Ideal Customer Profiles 96

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Actually, there are a growing number of compelling alternatives that offer unique features and potentially a differentiating experience for your attendees.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Anyword

MARCH 14, 2024

Enter Anyword’s Benchmarking feature, a tool designed to dispel the fog of uncertainty surrounding content creation. A crystal-clear insight into the potential performance of your content, enabling you to make informed decisions and publish with confidence. What’s Benchmarking?

Advertising Benchmark 78

Advertising Benchmark Lead Scoring Lead Ranking Comparison 78

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Set up demos with these vendors to make relevant comparisons. Do I need a digital events platform?

Enterprise Management 111

Enterprise Management Marketing Management RFI RFP 111

Parse.ly

DECEMBER 7, 2022

What is the information in the report telling us? . Most of the information in Parse.ly reports is available in the analytics dashboard. The main difference between reports and the dashboard is that reports are designed for simplicity and clarity while the dashboard gives you more in-depth contextual information.

Analytics 52

Analytics Comparison Custom Publishing Stats 52

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. Comparing your product to your competition highlights areas to improve whether it’s adding additional features or using better quality materials.

SWOT 103

SWOT Comparison Peer-to-peer Analysis 103

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 101

Social Media Analytics Media Work Management 101

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year.

Tools 82

Tools Brand Identity Branding Comparison 82

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

FEBRUARY 5, 2024

Email Outreach In comparison, cold email outreach is much more scalable. Prospecting and List-Building Tools Outbound lead generation starts with collecting information about potential customers, including contact details. All-in-one marketing platforms have these features built in. The secret to making cold calling work?

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Conductor

SEPTEMBER 30, 2020

We have the information and see the opportunities, but taking the next step is sometimes out of reach. More features available now. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting.

Features 52

Features Amazon Enterprise Management Domain 52

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Let’s understand how you can use this powerful feature for crucial insights in 2020. What Is Ask Analytics Intelligence? What Is Ask Analytics Intelligence?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Webbiquity

JUNE 5, 2019

Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Keyword research. Sort Keywords by Topic.

SEO 161

SEO Tools Paid Search Agency API 161

SmartBug Media

JUNE 6, 2024

Fortunately, HubSpot makes it easy to keep your data hygiene sparkling clean in a multitude of ways: Predictive Analytics HubSpot's AI doesn't just analyze data—it uncovers insights. By delving into past data, it extracts patterns, trends, and future possibilities, empowering you to make confident, well-informed decisions. The result?

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.), Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Tiecas

JUNE 4, 2024

Source: Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise By leveraging the strengths of both AI and human writers, manufacturers can create high-quality content that not only informs but also builds trust and credibility with their target audience.

CMS Development 52

CMS Development Top of Funnel Work Management Marketing Management 52

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

Conductor

OCTOBER 1, 2019

As marketers, insights are the guiding light that help us make informed decisions. But, in an age of information overload, meaningful insights are hard to come by. Our new content intelligence features take you from insight to action to results, giving you everything you need to create insight-enriched content that helps customers.

Features 40

Features Comparison Multi-Channel Youtube 40

TrustRadius Marketing

FEBRUARY 28, 2020

It is easy to get lost in the abundance of information that comes with identifying and understanding the most important contact center software features. Some features may appear very similar to others, while others may appear highly complex and unclear. Dozens of features make up a strong contact-center solution.

Work Management 52

Work Management Marketing Management Contacts Software 52

Optinmonster

JANUARY 29, 2024

Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Before we get started, you’ll need to have Google Analytics set up on your site. Content aimed at lead generation often includes CTA (calls to action) and is designed to capture contact information.

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

BOP Design

AUGUST 11, 2022

Other studies show a majority of today’s website base prefers to use a chat feature, rather than email or phone inquiries. Alternatively, look toward your Google Analytics to see what pages users are frequenting the most over the last year. Read more: GA4 vs Universal Analytics – a Comparison. Use Existing Data.

Conversion 137

Conversion Effectiveness Tips Planning 137

Zoominfo

JANUARY 15, 2021

Negotiation and Solution Comparison Stage – After marketing gives their stamp of approval for being a potential customer, they’re handed off to sales. Features for Market Intelligence and Sales Intelligence Tools. With diversified information, your sales reps will have all that they need for a faster deal close.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 87

Analysis Marketing AI Examples SWOT 87

DAGMAR Marketing

APRIL 5, 2024

If you are interested in applying for access to Meridian before it’s released, see more information below. Here’s a brief comparison of the two products and what they offer, so you can make an informed decision about which one will be best for you. Google Analytics 4 – [link] 4. Meridian – [link] 2.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Binary Demand

MAY 27, 2024

However, many leads, especially those at the top of the funnel, are primarily seeking information and are not yet ready to purchase. Successful lead nurturing campaigns hinge on a deep understanding of your prospects’ needs, fostering trust through interaction, and consistently providing valuable information.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

ClickZ

FEBRUARY 11, 2024

In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically. Features geared for sales leaders surface lead scoring metrics to feeding your funnel.

Industry CMS 40

Industry CMS Lead Ranking Top of Funnel Marketing Analytics Tools 40

BDB

DECEMBER 14, 2022

Google Analytics 4 (GA4) will be here sooner than you think and if you haven’t already, it’s important that you start to prepare for the transition now. What is Google Analytics 4? With any new system update comes a lot of new information to take on board. What are the benefits of GA4? Why getting ahead is crucial.

Marketing Analytics Tools 26

Marketing Analytics Tools Analytics Google Planning 26

Webbiquity

NOVEMBER 19, 2019

It’s clear from my analytics that this blog has the smartest readers on the planet. Create and insert Amazon affiliate text/image links in your posts; add “Buy on Amazon” buttons or design custom CTA buttons; and display product information and links in a Showcase Box. Dates: November 29 through December 2.

Tools 240

Tools Amazon Paid Search Agency Small Business Marketing 240

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? How long do you need to archive the information? A comparison of major LLMs If I had to choose only one AI tool, it would be OpenAI’s ChatGPT. What type of customer support are you looking for? Integrations. Desired outputs.

Marketing AI 133

Marketing AI Paid Search Agency Generation Enterprise Management 133

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Informational Intent: These users are on a fact-finding mission.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96