Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. YouTube Advertising. Audio Advertising. “In

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. That's why Google ads keyword planner is an important tool for marketers. Below, let's review how to use the Google keyword planner and implement this tool in your strategy. Generate keyword ideas.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? We all know that engagement is good.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. Seventy-seven thousand terms searched daily on google. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. We will also cover brief campaigns analytics. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. MARKET RESEARCH.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Always begin with Google Analytics and get your tracking set up for your website. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Blogging is one of the best ways to show up for your audience consistently.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Stevens & Tate

APRIL 1, 2020

As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Google My Business Temporarily Removes Features Due to COVID-19. 5 Reasons to Use Hubspot. Out of these platforms, Hubspot is one of the very best.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

KoMarketing Associates

JUNE 29, 2016

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Google Analytics. B2B Technology Marketing Community. This group is for all your questions, answers and tips. Search Engine Land. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. It also has some killer blog content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. If you’re catching public transport, be honest: Do you read blogs or watch the videos that pop up in your feed? The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 9, 2020

According to a number of publications , Google Chrome will only phase out third-party cookies, while first-party data is still intact. In fact, a number of advertising agencies and organizations have already spoken out against Google's move. Consider Google's Privacy Sandbox in the near future. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

NOVEMBER 30, 2011

It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. New Dashboard Overview. More Detailed Reports.

Youtube 28

Youtube Analytics Doubleclick Adsense 28

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Inbound Marketing Certification " by HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. Hubspot reports that short-form videos have the highest ROI of all social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

APRIL 12, 2021

For a sales blog, for instance, you might need to write short, concise, straightforward sentences, since salespeople are often strapped for time and need answers immediately. Writing those four blog posts the night before the posts are due won't set you up for success as a content marketer. Data & Analytics Skills.

Content Marketing 101

Content Marketing Copywriting Work Management Marketing Management 101

Confessions of a B2B Marketer

JULY 5, 2023

What can you put on your SEO optimized pages to SHOW Google that people like you? How focused is the content on your blog/YouTube channel… and should you split our different types to focus growth? Can you create and giveaway information that helps prospects achieve a desired end result whilst advertising your product or service?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Hubspot

AUGUST 28, 2017

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. 10) Google Alerts. 12) HubSpot.

Social Media 78

Social Media Tools Media Brand Identity 78

Oktopost

JUNE 14, 2021

As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . The best techniques include looking at Google-related searches. If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. WARC) Blogging Stats The internet hosts over 600 million active blogs. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Marketing Graham

SEPTEMBER 1, 2021

Take a look at my blog ‘ What is B2B Marketing? It’s a wonderfully grey area and worthy of a blog article on its own (I will do one, promise). Google Tags – You will hopefully use a lot of code to measure the effectiveness of your website. YouTube – Different people consume information in different ways.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. Data analytics and SEO strategies can help ensure content stays relevant to the user’s interests and needs. If you need a practical demonstration, open up a google tab, and search for “best laptops under $1,000”, a few times, with a few variants.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. You’ve likely heard the term “ marketing automation ” at conferences, meetups, or reading through blogs. Finally, they offer a paid Analytics package that gives you detailed information about your social media campaigns and how you can improve them.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Atomic Reach

SEPTEMBER 10, 2021

This pattern is especially dominant in the paid advertising ecosystem across Facebook, Instagram, Snapchat, TikTok, and YouTube. Google seems to be getting much better at optimizing using ML and AI. The SEO recommendations from HubSpot are now much more advanced than they used to be," she explains. Our Takeaway. Contact us.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Hubspot

JULY 18, 2019

There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content). If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off. Don’t waste them!

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70