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The 29 Best Web Analytics Tools

Webbiquity

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. 1) Google Analytics. ” — Blogging Wizard (Analytics).

Video ads: Facebook or YouTube?

Vidyard

Video is quickly becoming a default tool for marketers around the world. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. Facebook has been on the rise in video for the past year. The post Video ads: Facebook or YouTube?

Trending Sources

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. Here is a breakdown of these two platforms’ video ads, so you can supplement your inbound marketing efforts using social media successfully.

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Social Media Metrics & Analytics; Measuring Success

NuSpark

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” .

Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way.

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7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

Beyond the Blog

Contently

Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. Original content also includes your blog posts.

The 19 Best Content Marketing Blogs From 2014

Marketing Insider Group

In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares. I also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. WTF Does Kevin Spacey Know About Content Marketing?

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3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)?

Why Blogging Is More Important Than Ever

Marketing Action

“Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” Blogs.

What Web Analytics Don’t Tell You

Modern Marketing

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. For more on going beyond standard metrics, check out all these resources on campaign analytics.

5 Uses for Your Business Blog

Writing on the Web

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Blogs commonly are used to assess the damage and to contain it.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Facebook. Facebook.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.

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3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts). The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. create what Facebook calls an “edge.”

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing. 19 Marketing Research Websites to Bookmark. Source: Content Marketing Institute.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. What Happens After the Facebook Like?

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Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Marketing’s Move to Predictive Social Analytics.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. DMV Marketing Gods & Goddesses.

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Blog Writing: 5 Tips to Break a Blogging Rut

Writing on the Web

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. Here are other key reasons blog writing is key for your business: Building an online base of targeted customers.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04

How to Analyze Your Blog Posts: A Beginner's Guide

Hubspot

How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? You'll also get smarter about your overall blog promotion strategy. How do you know which blog posts are your best ones?

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest

KoMarketing Associates

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics!

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

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