Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. set-up costs, add-on features, API, quotas)? Click here to download!

Marketing Attribution 112

Marketing Attribution Work Management Marketing Management Vendors 112

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

Work Management 120

Work Management Marketing Management API Resource Management 120

Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. Using the free Moz API account.

API 46

API Google Analytics SEO 46

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Marketing Analytics Tools 130

Marketing Analytics Tools API Analytics Impressions 130

JangoMail

APRIL 18, 2022

Email testing is the practice of reviewing your emails and testing them before you hit the Send button. Using email testing tools to help you test your emails is necessary these days. To ensure your emails look perfect, reach your audience, and land in the inbox, there are lots of email testing tools available.

Tools 52

Tools Deliverability Validation CAN-SPAM 52

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news.

A/B testing 102

A/B testing Optimization Google Marketing Analytics Tools 102

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Concerns about adequacy of Privacy Sandbox testing The protocols in the Privacy Sandbox became available for testing in January this year.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Versium

NOVEMBER 13, 2018

In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Create a Versium API Account and get an API Key. Test your flow.

API 40

API Trigger Marketing CRM Validation 40

Martech

NOVEMBER 29, 2023

There should be seamless integration with websites, mobile apps and other digital tools supported by APIs to ensure consent is consistently managed across all platforms. CMPs also provide tools for reporting and analytics. Analytical insights. Vendor ecosystem management.

Digital Asset Management 120

Digital Asset Management Work Management Privacy Marketing Management 120

Convert

JULY 18, 2023

Right after Google announced its Google Optimize sunset , we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). And despite not being one of the three vendors in on developing the GA4 API, we scored our native GA4 integration close on the heels of said tool providers.

Automation 52

Automation API Pricing Price 52

Martech

MARCH 7, 2024

“While Google is obviously huge and gets a lot of the media spend,” said president and co-founder of analytics firm ChannelMix, Michelle Jacobs, “they’re not always the top performing. Another is marketing analytics firm ChannelMix. We see great click-through rates and conversion rates from Bing.

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. Server-side tagging and conversion APIs Server-side tagging and conversion APIs are among the most mature and best-tested solutions to increase privacy resilience for marketers.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Valasys

DECEMBER 11, 2023

Courses In Automation Testing Automation testing courses teach skills to automate software testing processes using programming and tools, in order to test applications and systems quickly and efficiently. Mobile App Testing imparts skills to test Android and iOS mobile apps automatically using Appium and Calabash.

Course 40

Course Automation API Demand 40

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Spiralytics

MAY 1, 2023

From data preparation and testing, until the actual migration, we will provide you with a step-by-step guide to have a smoother migration process while ensuring all data is transferred correctly. You will need to connect to your CRM system’s API (Application Programming Interface) using the appropriate credentials.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Optinmonster

DECEMBER 18, 2023

Its clean and simple dashboard lets you easily monitor your email analytics and account details. This SMTP email provider works great with WordPress and other marketing tools like OptinMonster , Google Analytics, and more. Brevo has an extendable API and SMTP relay service that improves email delivery rates for transactional emails.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

Convert

JULY 20, 2021

In this article, we’re going to see what revenue tracking in A/B testing entails, how to set up revenue tracking in your A/B testing tool, and how to avoid making costly mistakes. Learn how to use Google Analytics ecommerce revenue tracking, set up manual revenue tracking, or use Webhooks in your Shopify store.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

TrustRadius Marketing

APRIL 6, 2022

Hybrid DXPs come with integrations and strong, fast APIs to communicate commands between the front and backend. Analytics and Testing . Platforms that offer testing functions can especially aid you with decision making such as with advertising new services or seeing your overall performance. What are examples of DXP?

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Convert

APRIL 26, 2022

A/B testing companies are now taking extra measures to comply with these new rules. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool. How Did the A/B Testing Company Prepare for Data Compliance?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

SalesIntel

APRIL 17, 2024

It also enables you to test different versions of emails, and improve their call-to-action buttons. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. content, timing, or number of emails.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

JULY 28, 2022

from online paid media, from website analytics and from offline media or phone calls) are available for integration and for appending? How does the platform employ machine learning for data analytics, such as predicting customer journey trends and modeling out scenarios for future budget allocation? Do I need dedicated data scientists?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Vendors 97

Sprout Social

AUGUST 7, 2023

Meta has yet to announce when the Threads API will be released. We’re working closely with the team at Meta to open the API up as soon as possible, so you can schedule your Threads alongside the rest of your social content in Sprout. Right now, it’s a mobile-only app with a closed API.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

Convert

JULY 14, 2021

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. Let’s show you… Is There Any Such Thing as Free A/B Testing? No, not really.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

B2B Marketing Analytics

MARCH 5, 2024

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

CMS Development 52

CMS Development Industry CMS API Domain 52

DAGMAR Marketing

NOVEMBER 20, 2023

In Universal Analytics, marketers had a selection between these attribution models: Data Driven Time Decay First Click Last Click Linear Position Based Now that Google Analytics (GA4) has taken over, several of the attribution models that we’ve become accustomed to have gone away. See below for how to create your own calculated metric.

Conversion 52

Conversion Marketing Analytics Tools API PPC 52

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Access the API . Monitor campaign analytics.

Best Practices 105

Best Practices Deep Linking Enterprise Management Domain 105

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

B2BMarketing.net

MARCH 19, 2024

The Privacy Sandbox encompasses various APIs (application programming interfaces) that redefine the role of web browsers, empowering them to act on behalf of users on their devices, thereby protecting their identifying information during online navigation. They are pivotal for the future of personalized advertising.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52