ClickZ

JULY 16, 2021

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). Whereas keywords with a higher KD score will typically have far more competition in search results, making it much harder to appear near the top of SERPs in the short term.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Marketing Insider Group

JUNE 1, 2021

You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder. Google Analytics will be key here, as will campaign URLs. Rank Metrics.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Optinmonster

DECEMBER 20, 2023

So, a quick look at the SERPs can reveal a lot. Awareness stage = Informational keywords Consideration stage = Commercial intent Decision stage = Transactional keywords Even with all the fancy keyword tools, there’s no substitute for a good old SERP analysis. How to conduct a SERP analysis?

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

nDash

APRIL 10, 2020

SEO not only streamlines the content creation process, it also ensures your content reaches the right people in the SERPs. This is especially true if your competitors have a long-term strategy to dominate the SERPs. That’s why it’s essential to perform a comprehensive SEO competitor analysis. Google SERPs.

Analysis 52

Analysis SEO Marketing & Strategy Marketing Strategy 52

Conductor

APRIL 12, 2022

Early analysis of the page experience update for desktop does not indicate seismic shifts for sites rankings. From reviewing the SEMRUSH sensor, we can see there was high volatility for desktop SERPs the day after the update was finalized. Google initially indicated that we should not expect to see drastic changes from this update.

Google 105

Google SERP Keywords SEO 105

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis. Bulk Analysis.

SEO 159

SEO Tools Paid Search Agency API 159

Convince & Convert

OCTOBER 8, 2015

“SERP”). At first blush, there did not seem to be much of a story here: Total SERPs with Wikipedia in the top 10 peaked in May, but the difference from April to August did not appear that significant, with Wikipedia seeing less than a four percent drop of its presence in the SERPs overall. percent of all the URLs.

Wikipedia 147

Wikipedia Google SERP Business 147

Spiralytics

AUGUST 31, 2023

Targeting low-competition keywords increases the likelihood of ranking higher in search engine results pages (SERPs) because there is less competition for those specific terms. READ: How To Do SEO Competitor Analysis In SEO 4. Targeting low-competition keywords can help establish authority in a niche and attract targeted traffic.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Evaluate Top SERPs. This post provides examples of what each SERP feature actually looks like on Google, and outlines considerations that SEO professionals should be aware of. Avoid URL Changes. Add Cross-Links.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Conductor

MARCH 29, 2022

As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. For this analysis, we analyzed 16 eCommerce domains within Google Analytics. Methodology. eCommerce content trends: new rankers & result types.

eCommerce 115

eCommerce Paid Content Features Trends 115

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Webbiquity

NOVEMBER 19, 2019

Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison). Details: Get 40% OFF for Netpeak Spider and Checker using promo code Tom-BF19. Follow this link and your discount will be applied automatically. Lead Generation /CRO.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

The Lead Agency

APRIL 2, 2024

Here, we will delve into the changes in search and offer insights into proven techniques that will elevate your content in the SERPs, strike a chord with your readers and edge you closer to every B2B marketing goal: leads, relationships and sales. What follows is your beacon to navigate the complex waters of B2B SEO blogs.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. These reports analyze the combination of work and planning to gauge their effect because, without your work’s analysis, you can’t figure out if it’s working or not. URLs Crawled. With the total number of websites reaching over 1.8

SEO 105

SEO Template SERP Keywords 105

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Tools 111

seo.co

APRIL 29, 2021

Crawl budget is the number of web page URLs Googlebot crawls and indexes in a given timeframe, i.e., the maximum number of URLs that Google crawls on a website. Google determines the crawl budget for each URL, but it is not always the same. So gear up some SEO tactics and improve your website to invite the crawlers to your URLs.

Budget Programs 64

Budget Programs SEO Lead Ranking Lead Scoring 64

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. ” Once you search a term, you’ll first see an overview of the analysis.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). When you create a website , it is essential to strategically incorporate relevant keywords into the URL.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Let's dive in.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

DivvyHQ

JULY 23, 2019

Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. Tip 3: Complete Competitor Analysis. There are several steps to competitor analysis and no two are the same. The intent of this SERP is to find a web design agency locally (in this case, Austin).

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

KoMarketing Associates

FEBRUARY 23, 2017

The next step is to take the time to do some competitive analysis. While competitive analysis is certainly part of a comprehensive content audit (i.e., If your goal is to drive organic traffic, for example, you need to be targeting keywords you know will drive traffic (based on search volume, position in SERPs, etc.)

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

SEPTEMBER 11, 2013

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result URL Information. Even More SERP Examples. Search Result Title.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

Moz

APRIL 10, 2019

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Can we isolate deindexing flux?

Google 57

Google SERP Long Tail Marketing Domain 57

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results.

SEO 78

SEO API SERP Paid Search Agency 78

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. When a business or website embarks on an SEO strategy, competitor analysis is far too often overlooked. It lets you know who you ought to be looking to outrank on SERPs. Performing SEO Competitor Analysis.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. Exploring the SERPs will let you know about your competitor. The best practice is to copy the URLs of ranking competitors and paste them into the competitor analysis section. These rankings are not fixed. Conclusion.

Traffic 52

Traffic Optimization SEO SERP 52

Brightedge

AUGUST 22, 2022

Google implements several new features: “pros and cons” rich snippets, image windows in the main search engine results pages (SERPs), and AI filtering of misleading information in featured snippets. IndexNow continues on its upward trajectory, with 7% of new URLs listed by Bing attributable to the open-source protocol.

SEO 52

SEO CMS Development Ethics SERP 52

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. You can use it to analyze meta-tags and content, generate canonical URLs to avoid content duplication, and lots more. SERP Simulator - A glance at how your website appears on Google.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Moz

NOVEMBER 27, 2018

Rather than measure the correlation between a factor (like links or shares) and a SERP, we can measure the correlation between a factor and changes in the SERP over time. The process works like this: Collect a SERP on day 1. Collect the link counts for each of the URLs in that SERP. Record that anomaly.

Lead Ranking 51

Lead Ranking Correlation Lead Scoring SERP 51

Moz

OCTOBER 22, 2019

It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them to focus on. I want to answer questions like “Do backlinks really matter in getting to Page 1 of SERPs?” NOTE: Since this analysis was captured, Moz documented that they have deprecated these fields.

API 46

API Google Analytics SEO 46