KoMarketing Associates

APRIL 24, 2017

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. About 47 percent of PR agency professionals said the same. Approximately 12 percent of in-house PR employees agreed.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Adobe Experience Cloud Blog

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets.

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. The main functions of PR are: Manage a company’s identity in terms of vision and mission. However, there is often an overlap of functions across different teams.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Zoominfo

NOVEMBER 20, 2023

From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases. How Do Marketers Use Generative AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

sagefrog

NOVEMBER 14, 2023

Data Analysis: Examine your customer base to identify common traits and characteristics. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. Monitoring & Metrics: Utilize tools like Google Alerts or specialized PR software to track media mentions.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations.

Conference 108

Conference Generation PR Peer-to-peer 108

Biznology

JUNE 12, 2018

We build a custom technological framework for the unique search profile discovered in the analysis stage. Marketers are wizards and PR is magic. We analyze the search results to identify the specific balance of factors that are contributing to the ranking of both welcome and unwelcome content. An apology is not enough to be forgiven.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 60

Marketing In Real Life

AUGUST 6, 2015

Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts. Their PR has become immortal as online content. Their PR has become immortal as online content. Here's how it works.

PR 45

PR Sales Qualified Leads Marketing Analytics Tools Generation 45

Martech

NOVEMBER 29, 2021

Key considerations for hiring a link-building company: Analysis – They should be doing detailed competitor analysis to figure out exactly how many links and what types of links other successful sites are building. 7) Digital PR. This is something we place a huge emphasis on at LinkBuilder.io. Recommended provider: Fractl.

Link Building 102

Link Building Work Management Marketing Management Service 102

Contently

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Run a gap analysis. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. For example, public relations, both traditional and digital varieties, are favored by High Growth firms. And their plan for the future? Increase spending further.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Onalytica B2B

FEBRUARY 20, 2017

If you’re from a PR background, you’ll understand that people are more likely to believe third-party recommendations (PR) than what you say about yourself (advertising). He’s the CEO of the largest privately owned PR agency in the world. That’s where the really important analysis comes in. The influencers you know….

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Sword and the Script | B2B

MAY 9, 2023

Smart businesses use PR to help tell a story and increase their valuation. Need help with B2B marketing or public relations? I’m a seasoned B2B marketing and PR consultant that can both bring big ideas and execute. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release.

Press 101

Press Distribution PR Public Relations 101

ClearVoice

JANUARY 26, 2024

Corporate Communications Content is your superhero within public relations, actively molding your brand’s story and safeguarding its reputation. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B, B2C and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. Fake news and public relations.

Conference 48

Conference Generation PR Peer-to-peer 48

Biznology

DECEMBER 26, 2014

Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips. Use these negative reviews as an opportunity for good PR. Sounds like an all-around win, right? Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Communication Plan Examples. Source: Bright Hub.

Template 99

Template Planning Effectiveness Paid Search Agency 99

SpotMe Blog

MAY 11, 2023

By offering a comprehensive suite of services, including branding, advertising, medical education, public relations, and event management, TBWA World Health helps pharmaceutical, biotechnology, and medical device companies communicate their message effectively and drive meaningful change.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

The Lead Agency

OCTOBER 4, 2017

Sentiment analysis and client monitoring. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Sprout Social

SEPTEMBER 18, 2023

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Sprout Social

MAY 24, 2022

During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. In the wake of multiple crises, they began experimenting with what they called “ social media relations ”. You can monitor this holistically using a sentiment analysis tool or you can break it down by source.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Content Marketing Institute

MARCH 2, 2018

It could be photos, video, marketing copy, thorough analysis, poetry, farts, vacuous nonsense, cat hair, or cheese cubes. In a recent article on SpinSucks, Public Relations vs. Marketing: Is This Still a Thing? Marketing and PR are different, but their goals should align under #content, says @themuna. Click To Tweet.

Content 110

Content PR Wikipedia Click Rate 110

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Walker Sands

APRIL 10, 2019

Thanks to technology, you can take this analysis a level deeper: Impressions : Tools like SimilarWeb can give you an idea of how many eyeballs a placement received. This is especially valuable for trade publications that might be less broadly known but have a strong niche audience that falls within your PR strategy.

Media 40

Media Public Relations Effectiveness Domain 40

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Think of marketing as the hub.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Convince & Convert

AUGUST 20, 2013

A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications. She blogs at [link].

SEO 159

SEO Keywords RSS Adwords 159

Sprout Social

FEBRUARY 5, 2020

Manage brand health during a public relations crisis. With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. . Social media is now a major part of the average person’s news diet.

Tools 93

Tools Work Management Marketing Management Business 93