Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

markempa

OCTOBER 11, 2006

But if you have the vision, desire and passion to do it, this report tells you how. But if you have the vision, desire and passion to do it, this report tells you how.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. How about something a bit deeper like the old school relationship marketers know how to do? What behaviors are we talking about?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Im Jay Baer.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. Thanks for the read.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

markempa

MAY 26, 2005

Is it just news briefs without analysis or insight? #4. Are there handy links to other places? #3. Writing style: Is it a sales pitch badly disguised as a Blog? Is it a long-winded column instead of a quick Blog? Usability & design: Is the typeface easy to read? Can you find links to archives? Is the writing concise and skimmable?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

MARCH 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] For B2B marketers, these basics are often overlooked. The really "good stuff" comes from deeper market and customer analysis over time.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Here are the top strategies to promote your NFT: PR. Public relations is one of the best ways to build a solid online reputation for your business.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

Marketing is becoming more and more like niche public relations, and marketers are looking to not only appeal to the end consumer who will buy their product, but the consumer who will buy their product and tell everybody about it. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I love the analysis. The numbers and lists thing works. Thanks, Jay!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. We have been writing on our blog, and have done small things but we haven't done a real thorough analysis of the blog as far as SEO is concerned.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Some info on these links [link] [link]. Some info on these links [link] [link].

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Content Marketing Institute

NOVEMBER 19, 2017

The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle. Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor. rogercparker Click To Tweet.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

FEBRUARY 25, 2010

I especially love the call to integrate Marketing and Customer Service. If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. link] [link] John S Great in-depth analysis! What a genius marketing team they've got over there.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 20, 2010

great discourse on social media analysis [link] [link] Irene Becker Social Media Success Metrics and Premature Calculation [link] [link] Parissa Behnia RT @jaybaer: Are You Suffering From Premature Calculation? link] re social media. Thanks Suzanne for tweeting it [link] Frank Woodman Jr Are You Suffering from Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

BuzzSumo

JANUARY 19, 2021

I’ve built a lot of relationships simply by following influencers in the online marketing world on social media and jumping into conversations whenever I can, plus commenting on their blog posts and sharing them with my audience. I’m also very lucky to have a full public relations team at my disposal.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

APRIL 26, 2012

I came in as an online marketer search guy to a PR agency, as a contractor that. But, so I had the influence of public relations and the content. caricature of our customers, but using a lot of data and analysis to then. Lee: If you’re asking a search person, then clearly there’s a very obvious.

Social Media 136

Social Media Optimization Media Buying Cycle 136

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Ive founded 5 companies, and spent 15 years running digital marketing agencies. A survey of 4,875 adults (500 U.S.) Im Jay Baer.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. link] … [link] ASDA’A B-M PR 39 useful social media tools as listed by Jay Baer: [link] [link] Susan Prater The 39 Social Media Tools I'll Use Today – [link] (via @jaybaer). link] Must-read for PR/marketing pros. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Buzz Marketing for Technology

JULY 22, 2008

Website. ); Categories (+) Running a Business (182) Getting Organized (27) Employees (19) Staying Inspired (15) Growth Strategies (13) Doing Green Business (11) Business Ethics (7) Measuring Success (7) Healthcare & Insurance (6) Accounting and Financial Management (5) Business Taxes (5) Business Partners (4) Manufacture a Product (4) Outsourcing (..)

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

JUNE 8, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. The opportunity is all around and we are not even looking at times.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. The Solution.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Good humor mixed in with a solid analysis, Jay. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167