KoMarketing Associates

OCTOBER 4, 2016

Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. How to Find Influencers for B2B Online Marketing Campaigns. There is more to content marketing than just content creation. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JANUARY 22, 2019

Pay attention to the market and how competitors are showing up on social media. The new year is a great time to perform a competitive analysis of your direct and indirect social media competitors as well as the industry as a whole. Brush up on current and future digital marketing and social media trends.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. We can also use our link analysis above to show us what the top pages being linked to are. Not familiar with source code?

Research 120

Research SEO Press Tagging 120

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Promoting User-Generated Content on Social Media.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Writing on the Web

JUNE 19, 2013

b) Download the Google Chrome PR plugin. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. Conduct Competitive Link Analysis Using Free Tools. It will let you see the PageRank of every blog you visit instantly. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JULY 22, 2014

Think about it: How many times have you clicked on a catchy headline that made a blog post sound different from the rest, only to discover that it didn’t actually provide any useful information, insights, or analysis that you hadn’t read before? B2B Online Marketing Blog Content Marketing' It’s frustrating!

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

APRIL 24, 2014

Here are a few ideas to incorporate: Mentions of web address, social media profiles, and other online marketing-specific references. Rather, finding the happy medium between keyword strategy and marketing copy that is meant to infer association between brand and keyword opportunity. Use of relevant keywords and phrases.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

KoMarketing Associates

MAY 19, 2016

or external (PR, etc.) Competitive analysis shouldn’t be the focal point of your content strategy, but it should be factored in. The key is to realize when the well is running dry and look to other places for blog post inspiration. Keep Your Friends Close and Your Enemies Closer. via GIPHY. Look to the Past for Inspiration.

Content Marketing 135

Content Marketing Content Marketing & Strategy Case Studies 135

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

KoMarketing Associates

JULY 16, 2015

Our content team also gets daily updates from several of the PR firms we collaborate with on behalf of clients, breaking out industry news, competitor news, social media updates, etc. Measurement & Analysis.

Content 120

Content Marketing Analytics Tools PR Analytics 120

SWZD

SEPTEMBER 18, 2019

We asked about mentors who assisted her career development and she mentioned two leaders she worked with in the early days of online marketing: Eric Morley : Zarnaz said he was way ahead of his time, and insisted on measuring success metrics in the very early days of email marketing and taught her the key principles of demand generation.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

KoMarketing Associates

JUNE 25, 2015

Viewing content as a continuous cycle: A content marketing program doesn’t end when any one asset has been completed and published. Brands need to think of content marketing as a continuous cycle of performance from idea generation to execution to analysis and back again. Some of these include: Messaging and marketing.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. That said, marketers who can prove the ROI resulting from their decisions are 1.6

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

AUGUST 2, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. By Jessie Biele.

Planning 48

Planning Content Marketing Work Management Blogger 48

Convince & Convert

SEPTEMBER 14, 2010

link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis. link] Mike Boysen I didn’t see any real deep behavior analysis discussed here. How about something a bit deeper like the old school relationship marketers know how to do? What behaviors are we talking about?

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

JANUARY 6, 2014

Depending on the business, the reply is usually quite complex and it requires a good deal of analysis to provide any kind of actionable insight. Perform a content gap and opportunity analysis as part of your technical SEO audit. Ten years ago, heck even 5 years ago, there was such things as noncompetitive SEO markets.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Online Marketing Institute

OCTOBER 31, 2010

And the more time you spend online, the more likely you are to suffer relapses. This next tool might be the key to a successful digital PR campaign.” It’s true — online engagement analysis is not for the weak of heart. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Content Standard

OCTOBER 27, 2015

David Burrows, former VP of Marketing for Cinsay and now co-founder at Laundri (a 24-hour-turnaround laundry service app), told me his personal method: “I’m a big fan of CrunchBase. I’ve also created a list of marketing and PR experts I’ve curated on Twitter. I view the list weekly.”

B2B 40

B2B Marketing Agencies 1 Customer Satisfaction Paid Search Agency 40

Martech Advisor

OCTOBER 21, 2019

For this article, we’ve engaged in an incursion into the ripples technology set in motion within the realms of online marketing. In terms of PR, prospecting, community, and brand awareness, nothing tops social media. Finding the ideal audience is just a matter of analysis. Video content is the only hook.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

MLT Creative

JUNE 27, 2011

According to David Meerman Scott , author of The New Rules of Marketing & PR , "Successful online marketing an d PR efforts work because they start by identifying one or more buyer personas to target." By appealing to Dr. Brown’s motivations, your website and marketing efforts will produce better results.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

ActiveDEMAND

JULY 10, 2017

The three major benefits of attribution marketers have recognized after using attribution solutions themselves: Clear View of the Entire Purchasing Process: It provides data and analysis for how marketing and outbound efforts are affecting the whole purchasing process. Try it for free today!

Marketing Attribution 51

Marketing Attribution Advertising Agencies Paid Search Agency Ad Agencies 51

Outgrow

MARCH 2, 2021

Examples of outbound e-commerce marketing channels include TV commercials, email marketing campaigns, PR, cold calling, using flyers/brochures, and radio ads. Although these are considered older methods of marketing, they are still useful in establishing your brand’s existence. . E-commerce Marketing FAQs.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Convince & Convert

MARCH 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

OCTOBER 11, 2006

But if you have the vision, desire and passion to do it, this report tells you how. But if you have the vision, desire and passion to do it, this report tells you how.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Online Marketing Institute

MAY 18, 2010

muhammadbutt The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[2] For B2B marketers, these basics are often overlooked. The really "good stuff" comes from deeper market and customer analysis over time.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40