SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs. Personalization: Personalized interactions enhance customer satisfaction and loyalty.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 98

Analysis Product Marketing Management Differentiation 98

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. It takes a discerning marketer to know where their brand should invest time and resources. 2024 is poised to be the year of properly putting AI to work , particularly in social media.

Social Media 137

Social Media Marketing AI Social Marketing Trends 137

Content Standard

JULY 24, 2018

With everyone from sales to HR to fellow marketers demanding more content to support their own work, what content marketing has time for audience insights? The problem is, creating all this reactionary content results in random acts of marketing with no specific plan or strategy to back them up. Focus Groups.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

TrustRadius Marketing

MAY 31, 2022

For enterprises looking to maintain a strong competitive advantage, marketing intelligence becomes indispensable. This data is crucial for formulating business strategies or developing a marketing strategy. Marketing intelligence is important for many businesses but essential for enterprises.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? Customer feedback can help you uncover trends, spot opportunities for new products and features and identify areas for improvement.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Google 83

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Contently

SEPTEMBER 21, 2017

Compared to the blind bets that most TV execs make based on vague Nielsen data and statistically insignificant focus groups, Netflix’s decision was incredibly informed and logical. According to analysis by The Atlantic , the $100 million bet paid off in three months based on new subscribers. I could go on.

Top of Funnel 164

Top of Funnel Marketing & Strategy Buyer's Journey Content 164

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

accelerate agency

JULY 28, 2021

Per-feature pricing. Use content marketing to promote your enterprise SaaS. On the other hand, you need to be competitive to survive in an increasingly crowded market. But now, vendors have combined the two concepts to offer feature-rich, reliable enterprise software in a SaaS model. Flat-rate pricing. Tiered pricing.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

accelerate agency

JUNE 30, 2023

7 most used enterprise SaaS pricing models Flat-rate pricing Usage-based pricing Tiered pricing Per-user pricing Per-active user pricing Per-feature pricing Freemium pricing How do you price an SaaS model? But now, vendors have combined the two concepts to offer feature-rich, reliable enterprise software in a SaaS model.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84