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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. For example, if most of your customers are millennials, you may prioritize mobile-friendly features or products that align with their lifestyle.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. You deserve real-time insights, unfiltered audience opinions and speedy results. Think of it as a real-time focus group that provides honest, unfiltered feedback.

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How to Create Buyer Personas to Boost Your B2B Marketing

The Lead Agency

The buyer persona will outline certain features of the target audience, such as their demographics, behaviours, lifestyle, motivations, and challenges. Forums can also be used to pay attention to what people are saying, which can give your business direction as to their opinions, motivations and challenges.

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The Value of Social Listening in B2B Digital Marketing

Oktopost

Somewhere on social media, somebody is talking about a feature they wish your product offered. These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. When it comes to employing social listening as part of a B2B digital strategy, there are unique benefits and features to leverage.

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“Better Customer Journey Analytics are Critical,” says Red Cross Loyalty Lead

ERDM

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. It humanizes massive amounts of big data.

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Are You Really Listening to Audience Insights, or Just Creating Content?

Content Standard

It helps you to understand behavior, needs, views, and opinions, and also to see the role a brand plays in everyday life. Sophisticated tools can monitor complex search queries, provide sentiment analysis , even bring in image recognition and geolocation. Focus Groups. Featured image attribution: Reeney Jenkins.

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What Is Brand Awareness?

ClearVoice

They might hammer a point home on certain product features (i.e., They don’t have any opinions about it, don’t realize it exists — so certainly they won’t think to buy it. Customer sentiment: Customers’ opinions and emotions about a brand, formed through engaging with the brand. From the brand POV.