TrustRadius Marketing

FEBRUARY 15, 2022

In general terms, we can break the benefits of marketing intelligence down into a knowledge trident that involves self-discovery, market understanding, and customer understanding. Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. When it comes to employing social listening as part of a B2B digital strategy, there are unique benefits and features to leverage. Potential customers will often muse about future purchases online. Granular sentiment analysis.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 88

Tools Work Management Marketing Management Business 88

The Customer

AUGUST 17, 2020

If you hear it in a focus group, it’s too late. Based on our 2020 Customer Loyalty Engagement Index where we examined 95 industry sectors including 1,033 B2C, B2B, and D2C brands, we peg this year’s overall emotional-to-rational values ratio in the consumers’ decision processes at 85:15. So the analysis looks down the road.

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Sprout Social

AUGUST 21, 2023

Welcome to the internet — where your customers are talking and their words carry weight. But reviews do more than just attract and convert potential customers. They’re excellent tools for building trust with potential customers as they’re proof you’ve succeeded in delighting past clients just like them.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that! Some things to do and not do.

Social Media 100

Social Media Communities Wiki Work Management 100

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. Predictive analytics and customer insights: AI can analyze customer behavior data to predict future actions and preferences.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Outgrow

APRIL 12, 2021

Quantitative data analysis. Quantitative data analysis helps you understand how your visitors are reacting to your site or landing page. Qualitative data analysis. Quantitative data analysis is great to start with but it’s not enough to paint a clear picture. And this where Qualitative analysis comes in.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

Sprout Social

JANUARY 20, 2021

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Evaluate the changing needs of customers. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

Work Management 108

Work Management Marketing Management Research B2B Marketing 108

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. In this article, we share five steps to make Voice of the Customer part of your messaging approach. There’s no denying the importance of customer feedback in today’s competitive marketing environment.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Adobe Experience Cloud Blog

DECEMBER 3, 2012

Done right, Marketing automation can provide a lot of leverage on the qualitative side: branding, messaging, and customer satisfaction. For more information, check out Marketo’s recent blog Mega-List of Features in Marketing Automation (That You Won’t Find in CRM). Oh, how things have changed.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Hubspot

JUNE 21, 2018

They were trying to create a site that had the features you love about it. It’s no secret that customers today want quick and simple ways to meet their needs and solve their pain points. Well, customers could write you off in a matter of seconds if they don’t find your website useful and easy to use. What was their goal?

Design 78

Design Work Management Marketing Management Deliverability 78

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84