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Is Your Marketing Working? Good Data Correlation Will Tell You

Salesforce Marketing Cloud

The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat? How does a marathon runner’s race time correlate with the number of hours they train?

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. This analysis focused on the Salesforce ecosystem, given its critical mass.

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How AI insights improve decision making

Sprout Social

The visualization helps strategists find hidden patterns, trends and correlations. Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. As an example, let’s look at a bank that wants to improve its customer service.

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How to use decision intelligence to tackle complex business challenges

Martech

Decision intelligence (DI) is an evolving discipline that combines data, analysis, AI, automation, and experience to make better decisions. DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. What is decision intelligence? Calculated decisions. Data availability.

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The Surprising Connection Between Productivity and Happiness

Heinz Marketing

A number of years ago, one of our clients said the following to us after a training delivery: “The program and reinforcement were great. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. All behaviors here correlated with both Extreme Productivity and Happiness. But look at how much!

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. We have a lot of historical data for bank websites, so comparing pre/post COVID data would be easier than starting from scratch. I’ll share how I did it below.

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9 Conductor Workflows for SEO in a Crisis

Conductor

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? Now, plug your competitor’s domain in in the “Compare to” option.

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