The ABM Agency

MAY 26, 2023

Using Data Analysis for Account Selection Data analysis plays a crucial role in selecting the right target accounts for your ABM strategy. Digital marketing assets: Create tailored landing pages, blog articles, interactive content ,and webinars that address unique pain points identified through persona research.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Marketing Craftmanship

JANUARY 16, 2013

Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. White papers and case studies become quickly outdated. Webinars and public forums entail lead qualification and follow-up with prospects.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. MarketingSherpa Members can view the case study at length. 

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

6sense

APRIL 13, 2016

We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence. Today, before making an investment in new strategies, technologies and skill sets a manager can educate herself by looking across analyst briefings, industry reports, white papers, case studies and technical reviews.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. In our ongoing High Growth Study , we identify the online tools that the best performing firms invest in to reach their target audiences: Email marketing.

Work Management 48

Work Management Marketing Management Service ROMI 48

Adobe Experience Cloud Blog

JUNE 2, 2014

We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar. What about attending a webinar? statistical analysis, look-alike modeling, machine learning, etc.) Is an e-book download worth 25 points?

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. But constantly trying to access your target audience can be a tedious endeavor, and it may not always pan out the way you need it to.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Moz

MARCH 5, 2019

Moz's Domain Authority is requested over 1,000,000,000 times per year, it's referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. It is not a ranking factor.

Domain 66

Domain Analysis Correlation SERP 66

Salesforce Marketing Cloud

MAY 29, 2024

Data analysis : TechBat’s marketing team analyzes that first-party customer data to identify businesses that have shown interest in AI technology through newsletter sign-ups, webinar participation, and those who have inquired about AI features in the past year. Let’s take a look at a few different use cases for your first-party data.

Paid Content 109

Paid Content Marketing AI Sales Management Lead Ranking 109

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. While correlation does not always equal causation, the connection isn't hard to argue. Website lead to MQL, 2. Christine B.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tiecas

MAY 1, 2024

Now, consider those stats in the context of another research study that made the provocative and controversial statement, “95% of business clients are not in the market for many goods and services at any one time.” Repurpose content: Maximize your efforts by turning a webinar into a series of blog posts, etc.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Oktopost

SEPTEMBER 11, 2023

We suggest putting your metrics into categories that correlate with specific priorities as follows: Engagement Metrics Engagement metrics are key to understanding the interactions between your audience and your brand. In essence, start with the end goal and employ your metrics to support your case. Is it positive, negative, or neutral?

Social Media 138

Social Media Media Click Rate Business 138

BuzzSumo

FEBRUARY 24, 2016

Over the last several months, we have partnered with the public relations firm Infinite Spada to provide data for their analysis of content marketing by leading law firms and accounting agencies. We’ve summarized the analysis here with some of our own insights. Case Studies. And the winner is… Accountants.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Moz

DECEMBER 21, 2020

It’s my hope that both in-house and agency grocery marketers will discover important takeaways in my analysis to ensure a successful 2021 for each vital store. Takeaway : Having a location within city limits correlates with a good chance of ranking for searches that contain that city’s name. Methodology. Location within city limits.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Convert

MARCH 2, 2022

Brendan Sullivan , IATA’s head of e-commerce and cargo operations, shared in a webinar: Approximately one in three customer transactions resulted in an out of stock or out of stock like experience which has resulted in up to $1trn loss for the e-commerce industry. Faster site speed correlates to better rankings. Use case studies.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Oktopost

SEPTEMBER 11, 2023

We suggest putting your metrics into categories that correlate with specific priorities as follows: Engagement Metrics Engagement metrics are key to understanding the interactions between your audience and your brand. In essence, start with the end goal and employ your metrics to support your case. Is it positive, negative, or neutral?

Social Media 62

Social Media Media Click Rate Business 62

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. But, it's not a 1:1 correlation in my mind. I can't wait to read the study now.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convert

MARCH 2, 2022

Brendan Sullivan , IATA’s head of e-commerce and cargo operations, shared in a webinar: Approximately one in three customer transactions resulted in an out of stock or out of stock like experience which has resulted in up to $1trn loss for the e-commerce industry. Faster site speed correlates to better rankings. Use case studies.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. You are indeed the perfect case study. You are indeed the perfect case study. Can those results be tied back directly to sales, and therefore ROI? Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

seo.co

FEBRUARY 10, 2022

When you’re first starting out, measurement and analysis can be intimidating, but data measurement and analysis are objective and complex. I’ve written this guide to help you better understand the importance of measurement and analysis—and how to do it effectively for your content marketing campaign. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Moz

JANUARY 16, 2019

That’s an issue because many times, a simple SERP analysis would reveal that one submission: ( image source ).Looked Facebook is used primarily for their weekly webinar updates.) Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. How did that happen?

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Scoop.it

OCTOBER 29, 2020

The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable. But this is what in many cases separates viral from just good content. Nobody has time nowadays for deep analysis. Need more data to get on board and look for the more emotional content?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

APRIL 8, 2019

It depends on your use case and goals. For example, suppose you have one website — the Stark Industries corporate site — and five subdirectories, including the Stark Industries blog, careers section, media resources, case studies, and investor relations information. Cohort Analysis. So, how does it work? Site Speed.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

KoMarketing Associates

JANUARY 24, 2017

Of course, this involves data collection and analysis to better understand your target audience and their needs. Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Consider Link Acquisition Across Domains. ” 16.

Organization 120

Organization SEO Practices Best Practices 120

Online Marketing Institute

JULY 31, 2009

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by: Laura Ramos | April 17, 2008 at 12:43 AM The idea of lead scoring has been around - but has there been any analysis done to see if higher scoring leads lead to a higher conversion or more revenue?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Terminus

JULY 17, 2019

Downloads of bottom-of-funnel conten t : Whitepapers, case studies, etc. Registration for and attendance of webinars: showcases further interest. When there are spikes in frequency or intensity of these trends, Intent signals will correlate that to increased intent. A few examples of internal buyer intent data are: .

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Full Circle Insights

NOVEMBER 25, 2020

Case Studies. Building a Solid Case for Attribution to the CMO. Avoiding Analysis Paralysis In Marketing Measurement. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. Reading has a place at the table, but it’s generally only done when people – your prospects – have the time, which isn’t always the case.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Single Grain

AUGUST 24, 2023

A premier agency will not only produce data-informed content but will also have case studies showcasing a surge in conversion rates for similar businesses: For a B2B company, they should demonstrate proficiency in using platforms like LinkedIn for targeted campaigns, ensuring your content resonates with decision-makers in your niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

FEBRUARY 29, 2024

They analyzed 82 factors and found that six of them had a strong correlation. On a score of 0-1, here’s how it broke down according to NP Digital’s analysis: To increase the likelihood of ChatGPT recommending your brand, products or services, follow these tips.

Optimization 52

Optimization Branding Brand Identity Marketing AI 52

Madison Logic

FEBRUARY 25, 2022

Case studies. Madison Logic recently partnered with a Fortune 50 IT client to help them better understand the direct correlation between the value of LinkedIn and full-funnel demand generation. This was done while using similar messaging structures and having a single, scalable data set to use for analysis. Infographics.

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

Single Grain

AUGUST 4, 2020

By looking into our own data, we did a comparison analysis of 17,000 trial accounts. Conversion data analysis based on 17K accounts by LearnWorlds : This shows a direct correlation between educating your customers on your product and purchase intent. Dive Deeper: Using Webinars to Generate More Sales.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Adobe Experience Cloud Blog

MARCH 14, 2013

In the case of larger companies or more complex purchases, such a committee can involve 21 or more influencers. In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. Extraneous variables. Last Touch.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidspark helps cross-functional teams at organizations of all sizes accomplish more effective brainstorming, collaboration, Agile and project planning, customer experience research, strategic and analysis. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52