KoMarketing Associates

NOVEMBER 22, 2022

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Investment in content marketing also appears to be paying off for those who are seeing success, according to the report.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. In the coming months, marketers also intend to increase the amount of money they allocate to email.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

SEPTEMBER 29, 2021

Oktopost recently published “The 2021 State of B2B Social Media Marketing” report, and statistics showed that social media (82%) has been the top growing marketing channel of the year. This is followed by website (67%), search/PPC (39%) and email (37%). This was followed by SEO (16%) and search (16%).

Social Media 272

Social Media Advertising Channels Allocation Social Marketing 272

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. It’s interesting to see how budgets are shifting now that people no longer feel like there’s a recession around the corner. The report is based on a survey of 230 B2B marketing managers.

Allocation 133

Allocation Marketing Report B2B Marketing B2B 133

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. As a result, marketers also intend to increase the amount of their budget that they allocate to email in the coming months. Overall, 29.7% Overall, 29.7%

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

SEPTEMBER 22, 2021

Between budgeting for your content marketing program , executing your strategy, and then measuring the impact of your content, there’s a lot to consider. Content Marketing Budgeting Statistics. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

Martech

OCTOBER 16, 2023

Nearly half (49%) reported feeling “more optimistic” about the U.S. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. Overall, inflationary pressures are still leading to a decrease in marketing spend levels, with 45% of companies reporting this loss.

Allocation 123

Allocation Marketing Budget Forecasting Lead Ranking 123

Sword and the Script | B2B

APRIL 23, 2024

Other companies that treat experimentation as an afterthought, or pursue it only if they have extra budget, do not realize the same performance gains.” Set some aspect of your budget aside – say 10% – for marketing experiments. Yet a new study by Bain and Google brings something new to the conversation.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. HubSpot conducted its “2021 State of Marketing” report, and data suggested that among most organizations (60% or above), social media is used as a leading approach to marketing.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

NOVEMBER 3, 2021

Designit published its “When Upheaval Leads to Elevation” report, and statistics showed that over the next two to three years, the majority of marketing and customer experience leaders (82%) intend to develop a new breed of content and generate experiences to gain a sustainable, long-term competitive edge.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

Martech

NOVEMBER 21, 2023

Avoid death by a thousand budget cuts. Dig deeper: The budget bottleneck: How to get more from your marketing budget People find bandwidth if there is something in it for them That something doesn’t always have to be cash, but what else do you have to offer in a budget-constrained environment? Who reads this report?

Allocation 114

Allocation Resources Work Management Marketing Management 114

KoMarketing Associates

NOVEMBER 4, 2020

This is followed by budget allocation (45%), data management/silos (37%) and integration with the customer journey (36%). Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to link with customers and prospects.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? The 2023-24 Marketing Budget Benchmarking Study is the latest edition of this research partnership that is dedicated to uncovering the details of high-performance accounting marketing teams. These are substantial firms. Let’s review a couple of highlights.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Martech

MARCH 29, 2023

For CFOs, MTO enables more effective budget allocation towards marketing technology, ensuring higher ROI and optimizing company performance. Consider the total cost of ownership (TCO): Account for acquisition, implementation, training and maintenance costs for comprehensive budgeting and informed technology investment decisions.

Allocation 115

Allocation Optimization Paid Search Agency Marketing Management 115

Martech

FEBRUARY 21, 2024

More efficient use of resources and budget. By automating routine tasks and providing data-driven insights, AI can help organizations optimize their resource allocation and budget utilization, reducing waste and increasing profitability. Customer lifetime value ( CLV ) and revenue reports.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. of the budget. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

KoMarketing Associates

JUNE 24, 2020

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Over the next six months, most marketers (37%) said that they expect their programmatic advertising budget to only increase by 10% or less.

Marketing Report 156

Marketing Report Allocation Advertisements Advertising 156

The Marketing Blender

OCTOBER 21, 2022

5 marketing budget allocation best practices. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. . Once you know what your objectives are, you can start to allocate your budget accordingly. .

Allocation 98

Allocation Marketing Budget Marketing Budget Creation Budget Programs 98

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals. Turning to Content Marketing for Success.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SmartBug Media

DECEMBER 22, 2023

Allocating a properly cost-effective budget takes strategic planning, a tech stack that supports the goals you set, and a team to carry it out. A Budget That Aligns with Strategy Budget allocation during the planning stage is critical for chief marketing officers (CMOs).

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

BOP Design

JULY 26, 2022

The lead attribution report will help your company determine which B2B marketing tactics are working and which are not. The continuous analysis of lead sources helps you determine where to allocate funds and resources for the future. Step 2: Budget. Read more: Tips to overhaul your lead generation and lead nurturing.

Allocation 99

Allocation Marketing Websites Leads Lead 99

Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. Budgets were almost cut in half, falling from 11% in 2020 to 6.4% 29% of work outsourced to agencies has been brought in-house. .

Gartner 123

Gartner Marketing Budget Budget Programs Allocation 123

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. year-on-year this year, Insider Intelligence reported. The report. Read the Vivvix report in full for more information. In the U.S., What Vivvix is saying.

Spending 98

Spending Paid Search Agency Allocation Ads 98

Martech

OCTOBER 17, 2023

When managed appropriately, AI complements automation by accelerating cognitive work – such as leveraging AI to improve ad content variation or assisting in the production of monthly reporting. Delivery optimization: Developing and testing content can take up critical bandwidth.

Marketing AI 123

Marketing AI Advertising Agencies Allocation Advertisements 123

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. This was followed by “difficulty in aligning AI with marketing goals” (44%), “inadequate training or education” (43%), and “budget constraints” (36%).

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Marketing Insider Group

JUNE 7, 2021

No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. No matter the size, shape, or state of your business, you should put a portion of your budget toward content marketing. So how much of your budget should you allocate to content marketing?

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

B2B Marketing Directions

AUGUST 15, 2021

The firm hosted a webinar and published a report discussing the findings of this research. Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue. Image Source: Gartner, Inc. in 2020 to 5.8% in 2021, a decline of 6.9

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. They are more likely to say their budgets have decreased or will decrease. But this too is a significant investment and the stakes are higher than ever.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Vision Edge Marketing

SEPTEMBER 12, 2023

Valuable performance data sources include financial reports, sales figures, customer feedback, employee performance data, and market trends. Insight from the SWOT analysis enables you to adjust your strategies and allocate resources accordingly. Analyze this information to identify patterns , trends, and areas for improvement.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Valasys

OCTOBER 12, 2023

It constitutes several tools that automate and simplify activities such as planning, scheduling, budgeting, and reporting. As businesses become increasingly competitive, the pressure to deliver high-quality services within tight deadlines and budgets escalates.

Work Management 52

Work Management Allocation Automation Resource Management 52

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292