Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Marketers can customize performance videos using demographic settings like geography, age, and household income. That’s a clear advantage over mass media tactics, like television and print ads.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SocialPilot

JANUARY 15, 2024

Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users. In the United States, the 15-25 age group represents the largest portion of Snapchat users at 48%. India alone has 144.35 million users, followed by the U.S.,

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. And, you don’t have to wait that long for some age groups. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Champion Communications

DECEMBER 15, 2023

In the fast-paced digital age, AI-powered tools and automation will play a significant role in streamlining PR processes. From media monitoring and analysis to content planning and distribution, AI can enhance professionals’ work. Focusing on those human skills clients, journalists and colleagues value the most.

PR 62

PR Forecasting Campaigns Analysis 62

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Choozle

MARCH 20, 2024

In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV. When examining different age groups and their engagement with streaming TV, we observe the highest penetration among 18-34 year-olds. Schedule a conversation today.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. companies plan to leverage podcasts and audio content in their marketing strategies.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Bionic

SEPTEMBER 27, 2023

Examples: M18-24 (Males aged 18-24), Retargeting_CartAbandoners, Lookalike_TopCustomers, etc. The Problems with Excel-Powered Naming Conventions Ask any media team to show you their system for constructing campaign naming conventions. It’s built right into your media plan. Geography: The geographic target of the campaign.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

B2B Digital Marketer

FEBRUARY 15, 2024

In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. Create a Content Marketing Plan: Develop a content strategy that addresses the specific interests and pain points of your customer personas.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Champion Communications

JUNE 7, 2023

Enter social media. Here’s our rundown of the trends we expect to see emerging: Welcome to the new age of social media! “Ding dong the old social media is dead, which old social? Enter the new wave of social channels. No matter how advanced technology becomes, writing skills will always be needed.

PR 62

PR Social Media Media Public Relations 62

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media.

Social Media 134

Social Media Paid Search Agency Media Companies 134

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. So what is the state of social media for 2021? The state of social media in 2021: demographics. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Adobe Experience Cloud Blog

DECEMBER 17, 2019

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. That said, certain behaviors are consistent across all groups.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

DAGMAR Marketing

MARCH 12, 2024

75.78% of consumers have used social media to search for or discover new products and brands. 80% or more businesses have relied on third-party cookies , and 67% have reported feeling confused, disappointed, or even helpless when hearing about Google’s plans to eliminate them. Social media is the new hot spot for online search.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Brandpoint

DECEMBER 13, 2021

Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation. If your growth plans for 2022 require people, you may not be able to fill the seats you need.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Marketri

MARCH 6, 2024

To jumpstart this initiative and gain credibility for the chapter quickly, I reached out to prominent senior marketers in the city to get their participation on the planning committee. Social media became a new way to communicate and share. There’s not been a year where I planned on or wished for the status quo.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

ClearVoice

OCTOBER 14, 2022

Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Bloggers are writing longer articles but are publishing less often ( Orbit Media Studios ). 97% of bloggers promote their content using social media ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

AUGUST 23, 2022

In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. How ad-supported streaming affects media planners. A more practical streaming TV planning approach accepts the unknowns.

Paid Search Agency 102

Paid Search Agency Ads Advertising Agencies Planning 102

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag.

Media Plans 52

Media Plans Automation Tools Media 52

ClickZ

MAY 25, 2022

First and foremost, as a provider of beer, they were extremely cognizant of engaging with an age-appropriate community and required a platform that could enforce age restrictions. Through careful planning Heineken were able to pick the perfect platform to meet their target audience in a virtual setting.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

QuanticMind

SEPTEMBER 12, 2023

Yet the audiences colleges and universities want enrolling in their programs—namely, Gen Z —don’t engage with media in the same way as past generations. Instead of tuning into linear TV, Gen Zers are more likely to watch content on a connected TV , play video games, listen to music , browse the internet, and engage with social media.

Education 75

Education Rules Budget Programs Planning 75

SocialPilot

JANUARY 10, 2024

Millions of people browse through the platform to plan out their future purchases. Unlike other social media sites , Pinterest users exclusively focus on brand offerings. Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. of all Pinterest users.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

OCTOBER 18, 2022

That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Viewers are going to limit any intrusion by ads into their paid-for services,” said François de Gaspé Beaubien, Chairman & COO of Zoom Media and DPAA Chair. “As Retail media. Image: DPAA.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Advertisements Advertising 118

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. And this will become your capital-letter Marketing Plan! It’s always better to plan first, take action second! What is a Marketing Plan, and What Does It Include?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Salesforce Marketing Cloud

JANUARY 4, 2024

Make a new plan, Stan What is drip marketing? You can collect data about demographic information (age, gender, location), behavioral data (purchase history, website interactions), and psychographic details (interests, values, lifestyle) by using analytic tools and CRM software. What does the future of drip marketing look like?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Thinkers360

MARCH 28, 2024

This innovative solution empowers brands and agencies to gain unparalleled insights into brand sentiment and media mentions within the Thinkers360 community, a powerful network of opted-in B2B analysts and influencers boasting a combined social media following exceeding 100 million.

Communities 63

Communities B2B Thought Leadership Tools Thought Leadership 63

Stevens & Tate

NOVEMBER 7, 2022

You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. Social Media. Social media allows you to engage your audience. High-quality content keeps people coming back.

Communities 119

Communities Tactics Planning High Quality Lead 119

Heinz Marketing

JULY 13, 2022

Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. Using this in additional marketing materials to connect with your social media creates a streamlined integration for your audience. It seems like a new trend emerges every day.

Social Media 105

Social Media Trends Media Planning 105