Martech

AUGUST 23, 2023

In an age dominated by digital necessity, martech has become an indispensable ally for businesses, especially for CMOs. Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. CMO Club’s CMO Impact on Customer Experience. View the full report. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

B2B Marketing Traction

MARCH 25, 2013

A great article in Ad Age , Four Talent Categories You Need to Win in a Connected World , prompted this blog post. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

chiefmartech

JULY 1, 2019

Over that time, the landscape of marketing technology has grown from around 1,000 vendors to over 7,000. It was only a few years ago that Ad Age , arguably the flagship publication of the marketing world, declared martech is boring , ancillary to the real business of senior marketers. Complex and challenging, for sure.

Marketing Management 90

Marketing Management Paid Search Agency Conference CMO 90

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Martech

MARCH 14, 2022

IT doesn’t want to provide the dollars necessary for modernizing a messy, disconnected, underutilized, aging collection of tools. In many cases, martech vendors will provide this service or introduce you to a partner. A solid, compelling business case complete with potential ROI has not been articulated.

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. Soon after that, multiple vendors had released AI-driven upgrades (C) that provide bot-enabled responses to customer inquiries.

Advertising Agencies 117

Advertising Agencies Terms and Conditions Marketing & Strategy SMS 117

Hubspot

MARCH 27, 2014

According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 Sorofman describes these individuals as "digital CMOs," the folks who are leading corporate entities from their analog pasts to data-driven, cross-platform futures.

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Content4Demand

JUNE 26, 2019

Influencers: These executives may not be making the final decision, but they still determine which features and capabilities are priorities and which vendors to consider. When a CMO searches for a new marketing automation platform, for example, she may still need CFO buy-in. Watering holes (where they go to find information) .

Buy 63

Buy Peer-to-peer Marketing Automation Services Content 63

Heinz Marketing

MARCH 27, 2023

Domenic: Yeah, you know, it’s funny, I used to be a CMO before, and so I lived in the chair of many folks who I think are grappling with this problem today. 500 people who are B2B, new age marketers providing a lot of those skills I mentioned that are in shortage in the US. Domenic: Yeah.

Demand Generation Agencies 87

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 87

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

LeanData

DECEMBER 1, 2015

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Forward-thinking marketers, he wrote in “MarTech and Decade of the CMO,” are striving to do things either previously thought impossible or too expensive and labor-intensive. Tweet this.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Martech Advisor

DECEMBER 16, 2019

We asked Heidi Bullock, CMO of Tealium, about the best way to do this, and she said, “ Marketers will need to adjust some of the people, processes, and technology currently happening to meet the new privacy reality. Discuss this with vendors and contractors who collect data on your behalf.

Marketing Management 54

Marketing Management Planning Privacy Opt-out 54

chiefmartech

JUNE 12, 2017

If you’re thinking that an enterprise using 1,000 different cloud services is ridiculous, then it might help to understand that software in the age of the cloud is structurally quite different than the giant on-premise suites of classic enterprise software. Resistance to vendor lock-in is now a top 3 criteria.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Leadspace

JUNE 26, 2017

In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. Related: 5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor. Watch — How Leadspace predictive scoring works: Persona Scoring.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

JUNE 5, 2013

Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization.

CMO 28

CMO Work Management Marketing Management Allocation 28

6sense

DECEMBER 10, 2021

We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. It’s a new age of B2B buying.

CMO 62

CMO Marketing AI Multi-Channel Budget Programs 62

Hubspot

OCTOBER 29, 2018

It would also progress the age-old debate that comes with advancements in technology: At what point does the benefit of technological advancement become mitigated by humans having their jobs replaced by machines? And where SMBs budgets are small, larger vendors with whom they work might play a role, Dick says.

Automation 67

Automation Ethics Amazon Paid Search Agency 67

Onalytica B2B

JANUARY 18, 2017

In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. There are just too many MarTech vendors! Below you can see another network map created with in IRM showing the number 1 brand Ad Age at the centre. Growth Hacking CMO. TOPIC ANALYSIS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

LeanData

DECEMBER 1, 2015

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Forward-thinking marketers, he wrote in “MarTech and Decade of the CMO,” are striving to do things either previously thought impossible or too expensive and labor-intensive. Tweet this.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Forward-thinking marketers, he wrote in “MarTech and Decade of the CMO,” are striving to do things either previously thought impossible or too expensive and labor-intensive. Tweet this.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

LeanData

DECEMBER 1, 2015

There’s a lot more pressure on the CMO to prove that he or she deserves as much importance as the sales director in the eyes of the CEO,” Chen said. Forward-thinking marketers, he wrote in “MarTech and Decade of the CMO,” are striving to do things either previously thought impossible or too expensive and labor-intensive. Tweet this.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Act-On

MARCH 19, 2024

Rising ROI expectations, increased inflation, and decreased consumer spending all add up to a CMO role that is quickly evolving. Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Content Standard

MARCH 1, 2018

Meanwhile, the company claimed the addition of 9 million new active users, its biggest growth spurt since going public, according to Ad Age. These positive strides come as social giant Facebook struggles with its own PR scandals and dipping engagement with its News Feed feature.

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

VisumCX

MAY 23, 2017

billion by 2018Gartner states that the average company spends 27% of their marketing budget on technology These statistics indicate that this may well be the golden age of marketing technology and underscores the strategic role of marketing. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

ViewPoint

MARCH 6, 2012

As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric. Joe Pulizzi, co-author of Get Content. Get Customers. David Meerman Scott, author of The New Rules of Marketing & PR. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

chiefmartech

SEPTEMBER 19, 2016

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Expert Guidance for Thriving in an Age of Digital Disruption.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Velocity Partners

AUGUST 20, 2018

What kind of person tries to codify 7,000 vendors in one visual? The first version I created had around 150 vendors on it. It’s going to all collapse and consolidate into six vendors.” One thing I like about the Supergraphic is that, in the age of Big Data, it’s kind of the opposite.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. Some are slowly doing it.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

chiefmartech

DECEMBER 16, 2015

On Tuesday morning, we’ll open up with a presentation by Ram Krishnan, SVP & CMO at Frito-Lay North America on Frito-Lay’s D3 Convergence in Marketing: Design, Digital, and Demand. He will share how getting the value from marketing technology is a team sport, and what that should mean for your investment priorities in 2016.

Marketing Management 40

Marketing Management Best Practices Peer-to-peer CMO 40

Ambal's Amusings

APRIL 29, 2010

The most important thing to start with regarding content in today’s day and age: the buyers will find out about your company with or without you. They have created the blog to get people visiting frequently just like a vendor-neutral site. Keeping a Closer Eye on Content ROI – CMO Council. MarketingSherpa.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100