Martech

JANUARY 6, 2022

The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. Splash Studio almost looks like an offering from a virtual-first event and lead gen vendor like ON24. It was the brainchild of Ben Hindman who came from a live events planning background.

Marketing Automation Services 112

Marketing Automation Services Marketing Management Lead Gen Aggregators 112

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 3: Elevate Prospecting Performance to a Whole New Level.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Hensell Demand offered a grim tour around the problems sellers can face.

Amazon 105

Amazon PPC Cross-Selling Aggregators 105

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? Fundamentally, all B2B data platforms providers can be divided into three categories: list sellers, aggregators, and data platforms.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Litmus

JULY 7, 2022

It requires discipline, governance, and proactivity with teams (and vendors) across your organization. Read on for some of their top tips—or watch the full webinar on-demand here. If data has been aggregated, for example, there may not be an awareness that once good data has gone wrong. What is data hygiene?

Data Hygiene 92

Data Hygiene Work Management Marketing Management Email Marketing 92

Customer Experience Matrix

MARCH 27, 2008

I had an email yesterday from Blink Logic , which offers on-demand business intelligence. But the major point remains: Blink Logic and other “on-demand business intelligence” vendors are simply offering a hosted version of standard business intelligence systems. Still, that is a tiny fraction of the typical project schedule.)

Demand 120

Demand Business Aggregators Vendors 120

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Vendors in both reports are ranked by customer satisfaction and market presence. ROI in as little as 90 days using Metadata. .”

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

Binary Demand

JUNE 29, 2023

To access this data efficiently, many opt to purchase it from third-party vendors. These vendors operate on platforms that gather and consolidate online research activities from various sources, including B2B websites, media publishers, and more. The post Boost Your ROI with B2B Intent Data appeared first on Binary Demand.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

To access this data efficiently, many opt to purchase it from third-party vendors. These vendors operate on platforms that gather and consolidate online research activities from various sources, including B2B websites, media publishers, and more. The post Boost Your ROI with B2B Intent Data appeared first on Binary Demand.

Intent Data 52

Intent Data Intent ROI B2B 52

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. Video for Sales. Corporate Communications.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

FEBRUARY 28, 2022

A Forrester WAVE matrix of leading vendors is one. You won’t get an accurate picture of your performance if you rely on aggregate reporting. That can work for B2C marketers, who can lump in all the detailed reporting for an entire program, like a welcome, onboarding or purchase series, into an aggregate success rate.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

DealSignal

NOVEMBER 1, 2022

The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? The Ultimate Checklist: Questions to Ask B2B Data Vendors. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. Comparing vendors on a third-party review website. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

FEBRUARY 8, 2022

“We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

The Point

JUNE 5, 2018

The aggregate score overall was 2.71 (on a scale of 1-5), with individual scores ranging from 2.26 The most significant is probably a shift toward the subscription economy, where vendors are driving revenue through service-based annuity revenues. Read more about the survey results on Lori’s blog.). for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Metadata

JULY 12, 2021

SAN FRANCISCO, July 12, 2021- Metadata.io, the first demand generation platform for B2B marketers, today announced its leadership position in the most recent G2 Summer 2021 Account Based Advertising Grid Report. Vendors in both reports are ranked by customer satisfaction and market presence. ROI in as little as 90 days. About Metadata.

Lead Scoring 52

Lead Scoring Lead Ranking Advertisements Advertising 52

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. PivotLink is an on-demand business intelligence product. These are exactly the barriers that on-demand systems overcome. All this happens without reloading the data or running any aggregations.

Demand 120

Demand Business Webinar Metrics Aggregators 120

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Leadspace

OCTOBER 5, 2016

It is the backbone of AI’s ability to find relevant prospects, both companies and individuals, to know who the decision makers are to drive ABM campaigns, and aggregate and validate all the data needed to reach them. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. Einstein will be awesome for sales acceleration.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

DealSignal

MAY 15, 2022

Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. Operationalizing intent data helps generate demand and quickly build a strong sales pipeline allowing you to make the most of your data to drive leads and revenue.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Martech

OCTOBER 14, 2021

” Mistake one: “Everyone goes looking for a vendor first.” 13% is aggregated and everything else is probably not. As consumers demand more transparency, and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game.”

Digital Asset Management 104

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 104

Metadata

SEPTEMBER 1, 2020

2, 2020 — Metadata.io, the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software. Vendors in both reports are ranked by customer satisfaction and market presence. .”

Software 52

Software Marketing Analytics Tools Advertisements Advertising 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

Think HR’s resume scanning, IT’s data aggregation, or logistics’ shipping management. As you consider what to automate, opt for processes that are repetitive and demand adherence to workflows for compliance. It’s all about crafting a workflow that transforms the mundane to melodic.

Automation 69

Automation Work Management Marketing Management Process 69

NetLine

JUNE 21, 2022

This is an aggregate number across a wide selection of industries. Considering that 85% of B2B marketers say that lead generation is their #1 goal, the majority of demand gen teams are only setting themselves up for failure by not committing to a lead nurturing strategy. . Establishing the Lead Nurture Baseline.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Martech Advisor

APRIL 8, 2020

Done right, an automated reporting approach can eliminate manual errors that occur during data entry and provide current data on demand without requiring you to update a spreadsheet. An example is if your company has changed media vendors and the marketing manager wants to check the ROI of the new vendor compared to the previous one.

Marketing Report 111

Marketing Report Automation Work Management Marketing Management 111

DealSignal

AUGUST 3, 2023

If you don’t use high-quality B2B data that is refreshed and verified on-demand, you risk facing common challenges with maintaining email deliverability. These activities include things like visiting high-value web pages, comparing vendors on 3rd party review sites, clicking on ads with relevant keywords, and more.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

DealSignal

NOVEMBER 3, 2020

It’s a secret weapon most sales and demand gen leaders aren’t maximizing. We all know that certain businesses, such as transportation and logistics, are seeing increased demand during the pandemic. Third-party intent data is provided by publishers or B2B intent data providers who aggregate content consumption across properties.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors. 6Sense uses this to build company and individual-level predictive models.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

DealSignal

NOVEMBER 30, 2017

We found outdated, inaccurate, and incomplete data from well-known data vendors that created a poor foundation for accurate predictive models. Here’s the problem: the established B2B data vendors are the oil industry and they believe that stockpiling large amounts of data makes them the best provider — they’re all about the number of barrels.

Resources 71

Resources Marketing Automation Services Lead Ranking Planning 71

Valasys

SEPTEMBER 24, 2018

The data provided by these Data Aggregators play a critical role in audience targeting and audience extension and due to their sheer volume, it is great for demographic, behavioral, and contextual targeting. This applies to the leads owned by the marketer as well as third-party lead vendors. Don’t keep data for longer than required.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Vendors 75

KoMarketing Associates

FEBRUARY 3, 2014

For example, they can see how other advertisers’ ads for similar products perform and adjust their bid to remain competitive (this data is aggregated and averaged, so all performance data is anonymous). Google Shopping Challenges for B2B E-Commerce Vendors. Demand Generation Search Engine Marketing Blog'

Marketing Management 120

Marketing Management Vendors Google Adwords 120

DealSignal

MAY 3, 2021

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report, would be typical vendors of third party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Specific tactic performance benchmark: Currently, many vendors provide benchmarks on email open, click-throughs, form submission, and the like.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Zoominfo

SEPTEMBER 20, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Through comprehensive data quality management and multi-vendor enrichment, RingLead helps bridge the gap between a company’s intelligence layer and the engagement layer.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Customer Experience Matrix

MARCH 24, 2015

Like the other enterprise software vendors who offer broad martech and adtech solutions, Adobe has built its marketing cloud by buying specialist systems. Still, distributed systems often don’t keep the kinds of aggregated historical data, such as trends in model scores, that are needed for marketing purposes. Confused yet?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120