KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

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DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Processes: Planning which channels to use and how you will execute your ABM strategy 4.

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Account Based Marketing Benchmark Marketing Buyer Personas 52

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. COVID-19 and Changing Marketing Investments. In addition, 49% are now more focused on accelerating business through existing accounts.

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Account Based Marketing B2B Marketing Report 250

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

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Account Based Marketing Examples Marketing Multi-Channel 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

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Account Based Marketing Examples Multi-Channel Marketing 52

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Start Small and Design for Scale.

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Account Based Marketing Marketing B2B Budget 274

Only B2B

AUGUST 25, 2020

B2B industry very well know the account based marketing (ABM) concept. ABM is no longer an untouched notion for B2B companies. It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Team Alignment.

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Account Based Marketing Demand Generation Channel 123

The Lead Agency

FEBRUARY 20, 2023

Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. With the right approach, ABM can be a powerful tool to drive growth and success. What do we mean by B2B Account Based Marketing?

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Account Based Marketing B2B Marketing Segmentation 62

The Point

JANUARY 27, 2022

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

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SalesIntel

MARCH 3, 2023

For the last several years, marketing experts have been driven by metrics that provide them with insight into their consumer market. As the digital space grows, more competitors come online and the marketplace changes, account-based marketing strategies become a more innovative method to teach impact and support marketing initiatives.

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Account Based Marketing Measurement Effective Effectiveness 52

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

It’s easy to see why the technology-fueled resurgence of account-based marketing (ABM) is taking hold. B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Winning strategic accounts in specific industries or regions, or with other significance. Technologies Fueling ABM Growth.

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Account Based Marketing Trends Marketing Marketo 268

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales.

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Account Based Marketing Marketing Campaign Target 52

The Point

JUNE 30, 2021

When it comes to what is, and isn’t, Account-Based Marketing (ABM) , there are as many opinions out there as there are ABM experts. The reality is that ABM (now ABX, in some circles) is ever-evolving and so what qualifies as ABM is a moving target. Is One-to-One Marketing the Only True ABM?

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Account Based Marketing Marketing Outreach Campaign 162

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Finding B2B Marketing Success with ABM.

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Account Based Marketing Sales Report Marketing 220

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? The sales and marketing teams collaborate in account-based marketing to identify the most eligible accounts for conversion into customers.

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Account Based Marketing Marketing Funnel ROI 86

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. In the ABM world, many B2B giants are proceeding with smart moves. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.”

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Account Based Marketing Marketing DemandBase Lead Generation 131

DiscoverOrg

OCTOBER 19, 2017

Peter K Herbert, VP of Marketing at Terminus, an Atlanta-based company helping sales and marketing teams execute ABM campaigns, was just such a professional. (In In fact, prior to joining Terminus, he was VP of Marketing at VersionOne – a client who used DiscoverOrg to find and engage their target accounts.

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Account Based Marketing Marketing Intent Trigger 184

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

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Account Based Marketing Demand Generation Marketing 98

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise.

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Account Based Marketing Demand Trends Intent Data 52

The Point

JUNE 23, 2020

Indeed, those who announce that anything is “dead,” marketing-wise, typically have an agenda in mind, most often selling you a product or solution to facilitate whatever replaces the (allegedly) departed. In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.

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Account Based Marketing Demand Leads Lead 264

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. Yes, many companies are seeing lower returns from traditional demand gen. All of which is true.

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Account Based Marketing Demand Generation Aging 140

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. When you focus your efforts on a small group of highly targeted accounts instead of going after a large, broad audience.

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Account Based Marketing Marketing Campaign Inbound Marketing 72

Square 2 Marketing

JULY 21, 2022

These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. See a trend here? CEOs and business leaders are impatient by nature.

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Account Based Marketing Inbound Marketing Demand Generation 105

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. This is where ABM can help. What is B2B, Account-Based Marketing (ABM)?

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Account Based Marketing B2B Strategy Marketing 114

NetLine

FEBRUARY 23, 2023

In 2023, ABM turns 20. Hey, happy birthday, ABM! Two decades into the ABM journey, the core principles established at the start have stood tall, in large part to the practice’s focus on the three R’s—Reputation, Relationships, and Revenue. The study shared where ABM’s business impact has been measured.

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Account Based Marketing Benchmark Studies B2B 105

Valasys

FEBRUARY 16, 2023

Table of Content Introduction What is Account-Based Marketing? ABM & Inbound Marketing Key Components Benefits ABM Tactics LinkedIn Account-Based Marketing Introduction: Imagine a world where you can streamline your sales process and start selling directly to your ideal customers immediately.

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Televerde

JULY 12, 2022

However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. In B2B marketing, exclusive marketing through ABM saves you resources as you can focus on a few accounts that are most likely to purchase from your brand. What Is Account-Based Marketing?

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Account Based Marketing Sales Marketing Buyer Personas 98

Forrester B2B

SEPTEMBER 24, 2020

Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.

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Account Based Marketing Report Forrester Marketing 118

Only B2B

SEPTEMBER 9, 2020

Account based marketing is gathering attention from many B2B marketers this is for certain, also the demand for it is grabbing an excellent pace. According to a few studies by researchers, 80% marketers says it enhances customer relationship values. New technologies are evolving the game of ABM market.

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Account Based Marketing Marketing Funnel Eye-Tracking 101

ANNUITAS

FEBRUARY 28, 2022

Account based marketing (ABM) has been a popular technology for years , but it’s always fallen short of expectations. While companies learned to efficiently handle the data and implement systems, the concept has consistently slipped farther down into the Digital Marketing Trough of Disillusionment.

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Account Based Marketing Experience Build Customer 147