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Why Agencies Should Join TikTok

Sharpspring

TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. While other agencies rely on traditional social channels and their oft-artificial posts, TikTok lets you take a more authentic, meaningful approach. How Can Agencies Reach Their Ideal Audience on TikTok. Not at all.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83
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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. Stay on top of compliance. Senate in July.

Ethics 105
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How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos

Albert

How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. The Times is only one of the many publishers , agencies, and brands who have begun to recognize programmatic as the de facto channel for the buying and selling of ad inventory. by Noa Segall. Head of Search & Display Data Research.

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Uncertain times: Monday’s Daily Brief

Martech

And at Third Door Media, the parent company of MarTech, our CEO and founding partner Chris Elwell has recently shared some of these experiences , along with the news that MarTech and SMX events will be all virtual in 2022. According to Yahoo, before this partnership, Yahoo ConnectID had over 200 advertisers and agencies using it.

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What is the Best Time to Post on LinkedIn in 2024?

SocialPilot

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. It makes sense that due to catch-up and weekly plan meetings on Monday, people would hardly get the time to check their feeds.

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

Gaming stands tall as a sweet spot for investments, acquisition, and growth as Microsoft strengthened its COVID-19-resilient gaming business with an investment in ZeniMax Media. 10% of marketing leaders have outsourced the data aggregation part of revenue attribution strategy. Social media advertising – US $114 billion .